1. AdvertisingandBuyingService Billboard Connection will deliver your advertising message through the use of outdoor
media anywhere in the U.S.A. Through the use of billboards, poster showings, malls,
buses, taxi tops, airport dioramas or one of the many other forms of outdoor advertising
your message will be delivered with the lowest cost per thousand impressions.
We have relationships with all of the outdoor companies large and small in order to get
you our client the best rates, available structures and offer you more outdoor advertising
choices. We provide your business with a complete solution for your outdoor advertis-
ing campaign to include design, production and placement. We will gather information
about all of the different outdoor advertising formats in your area of interest and provide
you with a detailed analysis of the location, which includes visibility, traffic count and
cost. With over a combined 100 years of experience creating outdoor advertising mes-
sages, our expert design team will create a memorable message for your business. We
oversee the production of the signage and manage all of the other details involved with
your outdoor advertising campaign.
World class customer service before and after your advertising is placed is what you can
expect from your local Billboard Connection office. Throughout the nation or in your
local town, we can assist your business in getting your outdoor message to millions of
potential customers.
Billboard Connection…BE LARGER THAN LIFE!

2. They Increase Sales.
Of the billions of dollars spent on outdoor advertising,
billboards stand above the rest, commanding 62% of
spending, followed by transit at 19%, street furniture at
15%, and alternative outdoor media accounting for 4%
of total revenue. While technological advances have hurt
traditional advertising formats, the outdoor advertis-
ing industry has embraced these changes, accelerating
outdoor advertising’s phenomenal growth and universal
acceptance.
Why Do
Businesses
Still Use
Billboards?
Billboards

3. Billboards
Your advertising message cannot be turned off or thrown away unopened.
Billboards are often used very successfully for long-term advertising campaigns
because of their high impact and broad reach. Situated on high traffic surface
roads and interstates, your advertising message reaches more people for your
money than any other type of media. They are also used to build brand aware-
ness and generate response.
Rotating Program
We have a maximum exposure program which generates tremendous impact by
rotating your message every two months to different surface roads or interstate
locations. This will allow your advertisement to be seen by an entirely different
group of consumers. This program creates a campaign that appears as if your
message is saturating the market, at a fraction of the cost.
Permanent Billboard
Your advertising message can be placed on a billboard that is geographically
or demographically located for long-term exposure to your target market. This
is a magnificent way to reach your audience with the frequency that outdoor
advertising consistently delivers. These billboards are often used for directional
purposes that guide the consumer directly to your business.
Billboards
Billboards offer high-impact, strategic
positioning and market-to-market coverage with
an unprecedented means of reaching today’s
highly mobile consumer audience.

4. Trains / Subway Stations
Metropolitan subway stations are packed full of people on their way to work
and shop. This is an ideal time to influence their immediate or future buying
decisions and to extend your existing campaign while they are en-route to their
destination.
Airports
The airline traveler traditionally has a higher disposable income for more
consumables and services. The airport environment is a unique venue for adver-
tisers. Factors such as dwell time, profile of travelers, volume of passengers, and
innovative airport displays all are unparalleled compared to other media types.
Poster Showings / Bus Shelters
Poster size billboards and bus shelters are often used for promotions, specials
and new product launches. These are also used very successfully for long-term
advertising campaigns because of their inexpensive price, high impact and broad
reach. Many times these are located where traditional billboards are not.
PublicTransportationOpportunities
The busy commuter always has to
hurry up and wait! While waiting,
millions of commuters a day will
see your advertising message.

5. Buses / Taxis and Mobile Billboards
This type of outdoor advertising is great for new product launches, special
events, or promotions. Your message is highly visible right where people work
and play. You can advertise on small or larger numbers of vehicles to choose
the best amount of exposure. We’ll design your message to be placed on the
side of a bus or taxi or we can wrap the entire vehicle to give your images
maximum impact.
These ‘Moving Billboards’
turn heads and make
lasting impressions!
Buses/TaxisandMobileBillboards

6. Mall Kiosks
Mall consumers in the process of making buying decisions are ready to be
influenced. This type of outdoor advertising effectively promotes sales, specials,
new products to impact and motivate the consumer at the time of purchase.
Sports Stadiums
The Sports Stadium is packed for the big game. Before, during, and after the
game your ad will have been seen over and over, making a lasting impression.
Movie Theaters
Consumers from age 18 to 49, with high disposable income and active lifestyles
are reached through movie theater media. This method of advertising gets the
attention of up to 75 MILLION moviegoers every month. No distractions and a
captive audience make movie theater advertising recalls more than 4 times higher
than television. It’s no wonder leading marketers are including movie theater
media in their advertising campaigns.
Malls, Stadiums, Arenas and
Movie Theatres take your
advertising message right to
where people are living life!
Malls,Stadiums,Arenas,andTheaters