BNI Digital Marketing Presentation 2nd May 2013

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This was a presentation given by Peter James of WSI Digital Advantage to the Bourne chapter of BNI in Thtacham, Berkshire UK. The presentation covers the impact of the Google Panda and Penguin algorithm changes on websites.

Business Technologie

Websites are being beaten up and humiliated
- they are not working for their businesses

We know the culprits!
Panda
terrorises
sites with
poor quality
content
Penguin
terrorises
sites with
poor quality
inward links

I need your help to protect our websites in
Thatcham

Google want to return the best and most
relevant results for a search

Some websites don’t market themselves
properly

Some websites have used artificial methods
to try and improve their rankings

What do I do to protect websites?
• Content that is unique and useful to visitors
• Keywords properly emphasised
• Social media sharing
• Links to Google profiles
• Tagged customer reviews
• Google place optimised and linked
• Online business directory entries
• Social media engagement
• Online press releases
• Content marketing
• Video marketing

What can you do to help protect our
websites in Thatcham?

Look out for vulnerable customers, prospects
and business associates.

Before you meet them – have a look at their
website.

When you meet them - ask if they get much
business from their website

If they say no or they don’t know – then you
know somebody who can help them

Peter James
07867 505068
0118 335 0401
peter.james@wsidigitaladvantage.com
www.wsidigitaladvantage.com

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1. Neighborhood Web Watch Thatcham

2. Websites are being beaten up and humiliated - they are not working for their businesses

3. We know the culprits! Panda terrorises sites with poor quality content Penguin terrorises sites with poor quality inward links

4. I need your help to protect our websites in Thatcham

5. Why is this happening?

6. Google want to return the best and most relevant results for a search

7. Some websites have content that is poor

8. Some websites don’t market themselves properly

9. Some websites have used artificial methods to try and improve their rankings

10. What do I do to protect websites? • Content that is unique and useful to visitors • Keywords properly emphasised • Social media sharing • Links to Google profiles • Tagged customer reviews • Google place optimised and linked • Online business directory entries • Social media engagement • Online press releases • Content marketing • Video marketing

11. What can you do to help protect our websites in Thatcham?

12. Look out for vulnerable customers, prospects and business associates.

13. Before you meet them – have a look at their website.

14. When you meet them - ask if they get much business from their website

15. If they say no or they don’t know – then you know somebody who can help them

16. Because I make the web work for you!!!

17. Peter James 07867 505068 0118 335 0401 peter.james@wsidigitaladvantage.com www.wsidigitaladvantage.com