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Dr. Peter Decker
Symphony Teleca
CeBIT 2014
Smart Transportation Seminar
March 14
2. Copyright © 2013 Symphony Teleca Corp. All rights reserved. CONFIDENTIAL AND PROPRIETARY 2
Agenda
• Mobile Services – Beyond Smartphones
• The Connected Car (R)evolution
• The Value of Big Data
• An Ecosystem of Winners
• Realizing the Connected Car
• A Future Perspective
3. Copyright © 2013 Symphony Teleca Corp. All rights reserved. CONFIDENTIAL AND PROPRIETARY 3
Symphony Teleca is a global innovation
and development partner
• Over 600 clients globally
• $300M in revenue and growing quickly
• 6,000 employees in 35 offices
• Industry recognized leader
• State of the art development centers in Europe,
India, China, Russia, the U.S. and more
Awards
Who we are
4. Copyright © 2013 Symphony Teleca Corp. All rights reserved. CONFIDENTIAL AND PROPRIETARY 4
Mobile Services – Beyond Smartphones
• Mobile services access through Smartphones is a commodity
• Increasing user expectations – “All services on all screens”
• The next “big” mobile services screen is in the vehicle
• Huge value in location and user preference based services
• Enables smarter, personalized transportation
5. Copyright © 2013 Symphony Teleca Corp. All rights reserved. CONFIDENTIAL AND PROPRIETARY 5
The Connected Car (R)evolution
The value is not in
the connectivity,
but what it enables
3G/LTE
WIFI
Bluetooth
GPSDriver
assist
Head unit
Rear seat
DisplaysDVD
Player
ECU
fuel
Eng
Man
User
Man Navi Seat
MirrorCamera
Camera
Camera
Amplifier
Vehicle
Relationship
Management
• Consumers expect a
Smartphone like mobile
services experience in
their car
• Car Manufacturers
want to learn more
about their products
and how it is used
6. Copyright © 2013 Symphony Teleca Corp. All rights reserved. CONFIDENTIAL AND PROPRIETARY 6
The Value of Big Data
Assume that all data
is useful…
… connecting the dots
can give you better
Insight in your customers and products with huge value
for many stakeholders in the value chain
7. Copyright © 2013 Symphony Teleca Corp. All rights reserved. CONFIDENTIAL AND PROPRIETARY 7
Tremendous Market Potential
• Industry forecasts show 700M Connected Cars and 1.1B aftermarket devices by 2022
• Machina Research predicts that 90% of all cars will be connected by 2020
• Revenues will explode to $422B in 2022 from just $22B in 2012
Source: Machina Research, 2013
8. Copyright © 2013 Symphony Teleca Corp. All rights reserved. CONFIDENTIAL AND PROPRIETARY 8
Status and Usage
Service Indicators
Software Updates
An Ecosystem of Winners
Car
Manufacturers
- Reduced recall costs
- Better products
- Improved service
Vehicle Users
- Richer services access
- Preference based
content and ads
- Smartphone like
software updates
Insurance
Companies
- Better risk modelling
- Tailored insurance
offerings
- Enhanced data access
Content
Providers
- New revenue channel
- Storefront solutions
- Location and user
preference based ads
Governments
- Usage based taxes
- Enhanced data for
infrastructure planning
- Evidence data for
crime investigations
Data
Telematics
Diagnostics
Data Cloud Performance
Areas of potential benefits
9. Copyright © 2013 Symphony Teleca Corp. All rights reserved. CONFIDENTIAL AND PROPRIETARY 9
Realizing the Connected Car –
The Ingredients for Successful VRM
• Structured Analytics
• Federation and Brokering
Embedded
Update Client
• FOTA / SOTA / App updates
• Telematics Upload
• Optimised Synchronization
• Device Provisioning
• Software Management
• Analysis of device usage
• Rules based updates
• Version Control
Monetization
& Store Front
• Application Catalogue
• User Profile
• Billing integration
• Security Service
User & Device
Management
• Big Data Repository
• Hosted Cloud ServiceBig Smart Data
10. Copyright © 2013 Symphony Teleca Corp. All rights reserved. CONFIDENTIAL AND PROPRIETARY 10
Realizing the Connected Car –
A High Level Architecture
Update client
Event Reporting
Vehicle Software System
Vehicle Data Model
Management
/Admin
Console
Analytics
Standards
Compliant
Sync Protocol
Mediation/
Bridge
Big Data
Storage
SW Updates
Delta Package
Creation
Rules
Engine
Notification
Peripheral ECUs
Hosted Cloud
Platform
Update
tool
Connected Car
Security
Bearer Aware Communications
Bearer Networks
11. Copyright © 2013 Symphony Teleca Corp. All rights reserved. CONFIDENTIAL AND PROPRIETARY 11
Vehicle software will
always be up-to-date
Users recognize the value and pay
for in-car content and services
The Internet of Vehicles (IoV)The Future