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Sunday, 17 February 13
Cloud
     Computing


                                   Demands a mindset change in
                           the way we think about connectivity,
                      security, networking, applications, storage,
                  working practices,...........innovation and freedom
Sunday, 17 February 13
Sunday, 17 February 13
Huge
                               Centralized
                            System Programs

                         have a history of under delivery
                            very high costs & cannot
                              meet our varied and
                                 dynamic future
                                      needs



Sunday, 17 February 13
Cloud Growth                 600M

                                                     500M

                                                     400M

                                                     300M

                                                    200M

                                                    100M
                           08   09   10   11   12
Sunday, 17 February 13
Cloud Growth                       600M

                                     Subscriptions         500M

                                                           400M

                                                           300M

                                                          200M

                                                          100M
                           08   09     10    11      12
Sunday, 17 February 13
Cloud Growth                       600M

                                     Subscriptions         500M

                                 Devices ??                400M

                                                           300M

                                                          200M

                                                          100M
                           08   09     10    11      12
Sunday, 17 February 13
The era of siting at a desk using a corporate PC is
         fast coming to an end....it is no longer tenable...




Sunday, 17 February 13
The era of siting at a desk using a corporate PC is
         fast coming to an end....it is no longer tenable...

         Computing power, creativity and innovation, is migrating
         to the periphery, toward the individual,
         and it is going global...




Sunday, 17 February 13
Things on line
                         ‱ cars
                         ‱ food
                         ‱ tools
                         ‱ ofïŹces
                         ‱ homes
                         ‱ clothing
                         ‱ appliances
                         ‱ consumables




Sunday, 17 February 13
Tagging and
   tracking for life ?




Sunday, 17 February 13
Tagging and
   tracking for life ?



                                        Cradle
                         Limited       to Pretty
                                           Grave
                         information
                                         Data
                                          Jewellery




Sunday, 17 February 13
Some sectors are
  getting there faster than
  others...


                                ...driven by costs, safety,
                                the green agenda...




   ...logistics, competition,
                                                              .
   customer expectation...
                                                              t
Sunday, 17 February 13
Sunday, 17 February 13
New generationsChange
                      have never
       connected a computer to
       anything with
       a wire...




    Can we identify the biggest movers and shakers ?
                                ...other than for power
Sunday, 17 February 13
New generations have never
       connected a computer to
       anything with
       a wire...




                              ...other than for power
Sunday, 17 February 13
They are at one with technology
   ...it is their norm, their tool set,
      New generations have never
   and they see life has having no
      connected a computer to
   boundaries..
      anything with
      a wire...




                                 ...other than for power
Sunday, 17 February 13
They are at one with technology
   ...it is their norm, their tool set,
      New generations have never
   and they see life has having no
      connected a computer to
   boundaries..
      anything with
      a wire...
                                          The are open
                                            to the new



                         Change is
                           their
                                 ...other than for power
                         normality
Sunday, 17 February 13
Independent
                          Cooperative
                           Networked
                           Connected
                             Trusting
                              Sharing
                               Caring




Sunday, 17 February 13
Independent
                          Cooperative
                           Networked
                           Connected
                             Trusting
                              Sharing
                               Caring


 Different
 aspirations
 expectations
 of life & work
Sunday, 17 February 13
Sunday, 17 February 13
The Young
       created
                  eGames
             TXT & IM
             MP3 Market
             Social Nets
             Social Selling
            Social Working
           Open everything
                   +++++
           And of course....

Sunday, 17 February 13
Sunday, 17 February 13
Sunday, 17 February 13
Sunday, 17 February 13
Sunday, 17 February 13
Sunday, 17 February 13
Cloud Computing
                         Inherently more secure than anything we
                                        have experienced before




Sunday, 17 February 13
Cloud Computing
                         More resilient than anything we
                               have experienced before




Sunday, 17 February 13
Cloud Computing


                                 More cost
                               effective than
                             anything we have
                                seen before




Sunday, 17 February 13
Cloud Computing




                         More empowering than
                            anything we have
                              had before
Sunday, 17 February 13
Rafts of capable ‘tech savvy and hardware equipped’
   young people are entering the work force and by-
   pass corporate culture and IT Departments




Sunday, 17 February 13
They see IT as
                         ‘personal’ and not
                         ‘corporate’ -
                         They think work and act
                         differently...




Sunday, 17 February 13
They see IT as
                                     ‘personal’ and not
                                     ‘corporate’ -
                                     They think work and act
                                     differently...
                                    They create new fast and
                                    innovative companies
                                    and operations...




...rather th
                         an   wo rk in the old compan ies and cultures
Sunday, 17 February 13
AND they freely move their work from
                         the the corporate world to theirs
                         using Sticks, eMail, DropBox,
                         The Cloud, and ++++


                                                         The security
                                                      implications are
                                                 obvious but easy to
                                             obviate....

                                     ...but the practice presents a clear
                                     and present danger to companies
                                     and organization not up to speed
Sunday, 17 February 13
For the young
  (of mind) social
  networking is a
  vital tool...          ...they don’t
                         eMail, they TXT
                                 and IM !

                                ...they don’t
                                conceal or
                                hide they
                                share !
Sunday, 17 February 13
For the young
  (of mind) social
  networking is a
  vital tool...              ...they don’t
  ...as is their choice of   eMail, they TXT
  equipment, apps,                   and IM !
  web sites and
  ways of working...                ...they don’t
                                    conceal or
                                    hide they
                                    share !
Sunday, 17 February 13
They represent a new,
         ïŹ‚exible and capable
         workforce - in any
         high tech, high
         value economy




Sunday, 17 February 13
In n o v a t io n
                         is moving to
                         the edge...
                                             ...to become
                                             a globally
                                             n e t w o r ke d
                                              activity...




                             ...that is far more available, immediate,
                             c apable, and dynamic ...
Sunday, 17 February 13
Sunday, 17 February 13
Problem solving, skills
      and timely ability are
 starting to out rank pure
     academic attainment !




Sunday, 17 February 13
Management attitudes, working and operational
                                       practices, will have to change if
                                         companies are to compete on
                                                      the world stage ...




Sunday, 17 February 13
The biggest worry
     and the even bigger
     opportunity ?




Sunday, 17 February 13
There have never been
                         so many threats, attack
                         opportunities...
                         ..and defense
                         weaknesses




Sunday, 17 February 13
And the attck surface has
                          never been as large and
                                        vulnerable




Sunday, 17 February 13
We need to be far more
                          more sophisticated than
                                relying on ïŹrewalls




Sunday, 17 February 13
are always the
                         biggest
 People                  risk      Alw    ays !




Sunday, 17 February 13
No Hierarchy

                         â€œïŹ‚at structures give
                          few if any clues”




Sunday, 17 February 13
Cloud Computing - New degrees of
                                 freedom !




Sunday, 17 February 13
Cloud Computing - New degrees of
                                                   freedom !
                         -   No single log-on device
                         -   No single log-on location
                         -   Variable log-on routine
                         -   Distributed applications
                         -   Distributed ïŹling system
                         -   Parsed and distributed data
                         -   Multiple clouds and providers
                         -   Dynamic creation of clouds
                         -   Dynamic cloud interconnection
                         -   Inter-cloud encryption and coding
                         -   Corporate strength security for all
                         -   Real time global response to all threats
Sunday, 17 February 13
Dynam
                               ic   addres
                                             ing is a
                                                      v
                                                      ailable
                                         s




                                                                comme
                                                                     r
                                                                     cially




Sunday, 17 February 13
The Dark Side’s biggest
                         friend is the time to:
                                   -   detect
                                   -   affect
                                   -   repair
                                   -   repel

                         The slower our response time the
                         greater the damage and the
                         accumulating threat
Sunday, 17 February 13
We have to
 reduce the
 opportunity
 surface and
 time available to
 The Dark Side
 we have no
 choice, we have to take action...
Sunday, 17 February 13
A moving target
     is much harder
     to hit !




Sunday, 17 February 13
A moving target
     is much harder
     to hit !                The Cloud
                               is dynamic
                         in form, location,
                         content, connect,    .
                           people, things




Sunday, 17 February 13
Half Lives
                               of
                          knowledge,
                             data,
                             info,




                                 and
                              location,
                            connection,
                             is going to
                         get much shorter
Sunday, 17 February 13
Sunday, 17 February 13
Different Devices
       - OS ?
       - Apps ?
       - log on
       - coding
       - encryption
                         Compounded by
                                  time
                               location
                               network
                               protocol
                               provider
Sunday, 17 February 13
Parsed & encrypted data
                             streams to and from
                                  multiple clouds




                                      ...are incredibly difïŹcult/
                         impossible to intercept and decode...

Sunday, 17 February 13
Files distributed
                         over multiple
                         global servers with
                         regular/irregular
                         parsing, and multi -
                         encrypted data...is
                         even harder!




Sunday, 17 February 13
Sunday, 17 February 13
Or are they in the little league ?
                                 - Unsure
                                 - Unaware
                                 - Uninformed
                                 - Underpowered
                                 - Blissfully ignorant


                                        Pre - occupied by:
                                              OfïŹce upgrades
                                               LAN provision
                                                 Old services
                                                  Operations
                                                        +++
Sunday, 17 February 13
Wouldn’t they
                         be far better
                         employed in
                         instrumenting
                         the company,
                         modeling, and
                         d e c i s i o n
                         support ?


Sunday, 17 February 13
And what are
                         they doing in
                         big data - it is
                         a really big
                         oppor tunity
                         space !



Sunday, 17 February 13
Sunday, 17 February 13
The Big Threat is now gov
 agencies and criminal
 organizations with
 huge budgets,
 resources,
 people,
 tech




Sunday, 17 February 13
Who has the capability?
                                                                                                          $Bns
                     Relative Capability Money & Machines   10,000



                                                            1000

                                                                                      $Ms
                                                              100

                                                                           $10ks

                                                               10

                                                                     $ks
                                                                1
                                                               Hacker      Hacker   Criminal             Government
                                                              Individual   Group     Group                Agencies
                                                                              Dedicated People Numbers

                                                                     Headlines                           Invisible
Sunday, 17 February 13
The sophistication of StuxNet and Flame
         surprised industry and governments ...and they
         marked the start of a new era...
Sunday, 17 February 13
Fen
                                  din
                                       go
                           dem            ff su
                                and             ch t
                          tha       sm               hre
                             n in        ore              ats
                         gen      divi
                            era        dua capa
                               lly m l c            bilit
                                     uste orps            y
                                           r        can




Sunday, 17 February 13
Global cooperation will
                         be required, to develop
                             solution of military
                                      grade +++




Sunday, 17 February 13
The DIY
                         companies
                           will not
                          survive...




Sunday, 17 February 13
Malware is now open code for
  free or a modest price from
  multiple sources...




                                 ...it is also breeding by
                                 the hand of man and by
                                 a digital life force we
                                 created...


Sunday, 17 February 13
“Speed is the essence of war. Take advantage of the
     enemy's unpreparedness; travel by unexpected routes
     and strike him where he has taken no precautions”

     The Art of War by Sun Tzu, 600 BC




     “It is fatal to enter any war
     without the will to win it”




Sunday, 17 February 13
“Speed is the essence of war. Take advantage of the
     enemy's unpreparedness; travel by unexpected routes
     and strike him where he has taken no precautions”

     The Art of War by Sun Tzu, 600 BC




     “It is fatal to enter any war
     without the will to win it”
                           General Douglas McArthur




Sunday, 17 February 13
To survive,prosper
   and win this war we
   have to think and act
   d i f fe re n t ly w h i l s t
   leveraging new and
   the novel...including
   the cooperative scale
   and disruption inherent
   The Cloud...


Sunday, 17 February 13
The Cloud offers the most potent defense

                         and the most creative path forward




Sunday, 17 February 13
The Cloud offers the most potent defense

                         and the most creative path forward




                                 Be prepared !
Sunday, 17 February 13
ca-global.org
                          cochrane.org.uk




                         Thank You


                           COCHRANE
                            a s s o c i a t e s



Sunday, 17 February 13

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A cloud of people and things

  • 2. Cloud Computing Demands a mindset change in the way we think about connectivity, security, networking, applications, storage, working practices,...........innovation and freedom Sunday, 17 February 13
  • 4. Huge Centralized System Programs have a history of under delivery very high costs & cannot meet our varied and dynamic future needs Sunday, 17 February 13
  • 5. Cloud Growth 600M 500M 400M 300M 200M 100M 08 09 10 11 12 Sunday, 17 February 13
  • 6. Cloud Growth 600M Subscriptions 500M 400M 300M 200M 100M 08 09 10 11 12 Sunday, 17 February 13
  • 7. Cloud Growth 600M Subscriptions 500M Devices ?? 400M 300M 200M 100M 08 09 10 11 12 Sunday, 17 February 13
  • 8. The era of siting at a desk using a corporate PC is fast coming to an end....it is no longer tenable... Sunday, 17 February 13
  • 9. The era of siting at a desk using a corporate PC is fast coming to an end....it is no longer tenable... Computing power, creativity and innovation, is migrating to the periphery, toward the individual, and it is going global... Sunday, 17 February 13
  • 10. Things on line ‱ cars ‱ food ‱ tools ‱ ofïŹces ‱ homes ‱ clothing ‱ appliances ‱ consumables Sunday, 17 February 13
  • 11. Tagging and tracking for life ? Sunday, 17 February 13
  • 12. Tagging and tracking for life ? Cradle Limited to Pretty Grave information Data Jewellery Sunday, 17 February 13
  • 13. Some sectors are getting there faster than others... ...driven by costs, safety, the green agenda... ...logistics, competition, . customer expectation... t Sunday, 17 February 13
  • 15. New generationsChange have never connected a computer to anything with a wire... Can we identify the biggest movers and shakers ? ...other than for power Sunday, 17 February 13
  • 16. New generations have never connected a computer to anything with a wire... ...other than for power Sunday, 17 February 13
  • 17. They are at one with technology ...it is their norm, their tool set, New generations have never and they see life has having no connected a computer to boundaries.. anything with a wire... ...other than for power Sunday, 17 February 13
  • 18. They are at one with technology ...it is their norm, their tool set, New generations have never and they see life has having no connected a computer to boundaries.. anything with a wire... The are open to the new Change is their ...other than for power normality Sunday, 17 February 13
  • 19. Independent Cooperative Networked Connected Trusting Sharing Caring Sunday, 17 February 13
  • 20. Independent Cooperative Networked Connected Trusting Sharing Caring Different aspirations expectations of life & work Sunday, 17 February 13
  • 22. The Young created eGames TXT & IM MP3 Market Social Nets Social Selling Social Working Open everything +++++ And of course.... Sunday, 17 February 13
  • 28. Cloud Computing Inherently more secure than anything we have experienced before Sunday, 17 February 13
  • 29. Cloud Computing More resilient than anything we have experienced before Sunday, 17 February 13
  • 30. Cloud Computing More cost effective than anything we have seen before Sunday, 17 February 13
  • 31. Cloud Computing More empowering than anything we have had before Sunday, 17 February 13
  • 32. Rafts of capable ‘tech savvy and hardware equipped’ young people are entering the work force and by- pass corporate culture and IT Departments Sunday, 17 February 13
  • 33. They see IT as ‘personal’ and not ‘corporate’ - They think work and act differently... Sunday, 17 February 13
  • 34. They see IT as ‘personal’ and not ‘corporate’ - They think work and act differently... They create new fast and innovative companies and operations... ...rather th an wo rk in the old compan ies and cultures Sunday, 17 February 13
  • 35. AND they freely move their work from the the corporate world to theirs using Sticks, eMail, DropBox, The Cloud, and ++++ The security implications are obvious but easy to obviate.... ...but the practice presents a clear and present danger to companies and organization not up to speed Sunday, 17 February 13
  • 36. For the young (of mind) social networking is a vital tool... ...they don’t eMail, they TXT and IM ! ...they don’t conceal or hide they share ! Sunday, 17 February 13
  • 37. For the young (of mind) social networking is a vital tool... ...they don’t ...as is their choice of eMail, they TXT equipment, apps, and IM ! web sites and ways of working... ...they don’t conceal or hide they share ! Sunday, 17 February 13
  • 38. They represent a new, ïŹ‚exible and capable workforce - in any high tech, high value economy Sunday, 17 February 13
  • 39. In n o v a t io n is moving to the edge... ...to become a globally n e t w o r ke d activity... ...that is far more available, immediate, c apable, and dynamic ... Sunday, 17 February 13
  • 41. Problem solving, skills and timely ability are starting to out rank pure academic attainment ! Sunday, 17 February 13
  • 42. Management attitudes, working and operational practices, will have to change if companies are to compete on the world stage ... Sunday, 17 February 13
  • 43. The biggest worry and the even bigger opportunity ? Sunday, 17 February 13
  • 44. There have never been so many threats, attack opportunities... ..and defense weaknesses Sunday, 17 February 13
  • 45. And the attck surface has never been as large and vulnerable Sunday, 17 February 13
  • 46. We need to be far more more sophisticated than relying on ïŹrewalls Sunday, 17 February 13
  • 47. are always the biggest People risk Alw ays ! Sunday, 17 February 13
  • 48. No Hierarchy â€œïŹ‚at structures give few if any clues” Sunday, 17 February 13
  • 49. Cloud Computing - New degrees of freedom ! Sunday, 17 February 13
  • 50. Cloud Computing - New degrees of freedom ! - No single log-on device - No single log-on location - Variable log-on routine - Distributed applications - Distributed ïŹling system - Parsed and distributed data - Multiple clouds and providers - Dynamic creation of clouds - Dynamic cloud interconnection - Inter-cloud encryption and coding - Corporate strength security for all - Real time global response to all threats Sunday, 17 February 13
  • 51. Dynam ic addres ing is a v ailable s comme r cially Sunday, 17 February 13
  • 52. The Dark Side’s biggest friend is the time to: - detect - affect - repair - repel The slower our response time the greater the damage and the accumulating threat Sunday, 17 February 13
  • 53. We have to reduce the opportunity surface and time available to The Dark Side we have no choice, we have to take action... Sunday, 17 February 13
  • 54. A moving target is much harder to hit ! Sunday, 17 February 13
  • 55. A moving target is much harder to hit ! The Cloud is dynamic in form, location, content, connect, . people, things Sunday, 17 February 13
  • 56. Half Lives of knowledge, data, info, and location, connection, is going to get much shorter Sunday, 17 February 13
  • 58. Different Devices - OS ? - Apps ? - log on - coding - encryption Compounded by time location network protocol provider Sunday, 17 February 13
  • 59. Parsed & encrypted data streams to and from multiple clouds ...are incredibly difïŹcult/ impossible to intercept and decode... Sunday, 17 February 13
  • 60. Files distributed over multiple global servers with regular/irregular parsing, and multi - encrypted data...is even harder! Sunday, 17 February 13
  • 62. Or are they in the little league ? - Unsure - Unaware - Uninformed - Underpowered - Blissfully ignorant Pre - occupied by: OfïŹce upgrades LAN provision Old services Operations +++ Sunday, 17 February 13
  • 63. Wouldn’t they be far better employed in instrumenting the company, modeling, and d e c i s i o n support ? Sunday, 17 February 13
  • 64. And what are they doing in big data - it is a really big oppor tunity space ! Sunday, 17 February 13
  • 66. The Big Threat is now gov agencies and criminal organizations with huge budgets, resources, people, tech Sunday, 17 February 13
  • 67. Who has the capability? $Bns Relative Capability Money & Machines 10,000 1000 $Ms 100 $10ks 10 $ks 1 Hacker Hacker Criminal Government Individual Group Group Agencies Dedicated People Numbers Headlines Invisible Sunday, 17 February 13
  • 68. The sophistication of StuxNet and Flame surprised industry and governments ...and they marked the start of a new era... Sunday, 17 February 13
  • 69. Fen din go dem ff su and ch t tha sm hre n in ore ats gen divi era dua capa lly m l c bilit uste orps y r can Sunday, 17 February 13
  • 70. Global cooperation will be required, to develop solution of military grade +++ Sunday, 17 February 13
  • 71. The DIY companies will not survive... Sunday, 17 February 13
  • 72. Malware is now open code for free or a modest price from multiple sources... ...it is also breeding by the hand of man and by a digital life force we created... Sunday, 17 February 13
  • 73. “Speed is the essence of war. Take advantage of the enemy's unpreparedness; travel by unexpected routes and strike him where he has taken no precautions” The Art of War by Sun Tzu, 600 BC “It is fatal to enter any war without the will to win it” Sunday, 17 February 13
  • 74. “Speed is the essence of war. Take advantage of the enemy's unpreparedness; travel by unexpected routes and strike him where he has taken no precautions” The Art of War by Sun Tzu, 600 BC “It is fatal to enter any war without the will to win it” General Douglas McArthur Sunday, 17 February 13
  • 75. To survive,prosper and win this war we have to think and act d i f fe re n t ly w h i l s t leveraging new and the novel...including the cooperative scale and disruption inherent The Cloud... Sunday, 17 February 13
  • 76. The Cloud offers the most potent defense and the most creative path forward Sunday, 17 February 13
  • 77. The Cloud offers the most potent defense and the most creative path forward Be prepared ! Sunday, 17 February 13
  • 78. ca-global.org cochrane.org.uk Thank You COCHRANE a s s o c i a t e s Sunday, 17 February 13