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Social media brain wave

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Social Media. So What?
Social Media Spectrum Casual User: Seasoned I am acquainted User: with the habits of I went viral the honey badger and liked it! Newbie: Social I use my Media phone to call Evangelist: people I know what, and how to use it, and most importantly when not to 2
Topics • What is Social Media? • Why does it matter? • What do I need to know? • How can it make my life easier? • What now? 3
What is Social Media? /soh-shuhl mee-dee-uh/ 1. More than YouTube, Facebook, and Twitter 2. Activities, practices and behaviors among communities of people who gather online to share information, knowledge and opinions using Web-based applications that make it possible to create and transmit content in the form of words, pictures, audio, and video* Connect Educate Communicate Collaborate *The Social Media Bible, Safko & Brake 4
6 Urban Legends… 1. Waste of time 2. A phase 3. Impersonal, inaccessible 4. A panacea 5. Hard to quantify results for cost/effort 6. Legal won’t let me 5
Why does it matter?  Everybody’s doing it  What you don’t know CAN hurt you  People will talk – you decide if you are part of the conversation or not 6
Underestimate at your own risk 7
The Stats  Gen Y outnumbers Baby Boomers….96% of them have joined a social network  Social Media has overtaken porn as the #1 activity on the Web  Years to Reach 50 millions Users: Radio (38 Years), TV (13 Years), Internet (4 Years), iPod (3 Years)…Facebook added 100 million users in less than 9 months.  1 in 6 higher education students are enrolled in online curriculum  Generation Y and Z consider e-mail passé  The #2 largest search engine in the world is YouTube  Wikipedia has over 13 million articles  There are over 200,000,000 Blogs  Facebook USERS translated the site from English to Spanish via a Wiki in less than 4 weeks and cost Facebook $0  25% of search results for the World’s Top 20 largest brands are links to user- generated content www.socialnomics.com 8
What do I need to know? • Content • Timely, relevant • Meaningful • Commitment • Real-time • 24/7 • Control • Influence • Willingness to experiment 9
How can it make my life easier? • Social Networking • Search • Interest & Opinions • Aggregation (Pull) • Entertainment Connect Educate • Subscription (Push) • eLearning • Articles • Virtual communities • eBooks • Open sourcing Communicate Collaborate • Blogs • Surveying • Audio • Video 10
Return on Investment Almost 70% of companies surveyed plan to increase their use of social media next year. Only 15% have tools to measure its effectiveness.* Message Penetration Reach Uptake Management Knowledge Engagement Participation Share Retention Business Brand Credibility Goodwill Development Recognition *TowersWatson 11
Now What?
Experiment, with intent  Start with a need, then build an approach  Measure results  Refine  Repeat 13
All You Ever Needed To Know… 14
31 to Know Reference Socialnomics.com, thesocialmediabible.com Social Networking Facebook, LinkedIn, Google+, Twitter Publishing Blogger, WordPress, Wikipedia, Pinterest Microblogging Tumblr, Jaiku Search Google, Technorati, StumbleUpon Livecasting TalkShoe Internal Communities Co-op, Yammer Productivity Constant Contact, Survey Monkey Aggregators Reddit, Yelp, Digg RSS FeedBurner Video Hulu, YouTube, Vimeo Bookmarking Del.icio.us Photosharing Flikr, Photobucket, Picasa 15
Contact Barbara Milhizer bmilhizer@people-results.com Follow me: Blog: http://www.people- results.com/author/bmilhizer/#.T6ld5FFgv dk Twitter: @mother_zen

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Social media brain wave

  • 2. Social Media Spectrum Casual User: Seasoned I am acquainted User: with the habits of I went viral the honey badger and liked it! Newbie: Social I use my Media phone to call Evangelist: people I know what, and how to use it, and most importantly when not to 2
  • 3. Topics • What is Social Media? • Why does it matter? • What do I need to know? • How can it make my life easier? • What now? 3
  • 4. What is Social Media? /soh-shuhl mee-dee-uh/ 1. More than YouTube, Facebook, and Twitter 2. Activities, practices and behaviors among communities of people who gather online to share information, knowledge and opinions using Web-based applications that make it possible to create and transmit content in the form of words, pictures, audio, and video* Connect Educate Communicate Collaborate *The Social Media Bible, Safko & Brake 4
  • 5. 6 Urban Legends… 1. Waste of time 2. A phase 3. Impersonal, inaccessible 4. A panacea 5. Hard to quantify results for cost/effort 6. Legal won’t let me 5
  • 6. Why does it matter?  Everybody’s doing it  What you don’t know CAN hurt you  People will talk – you decide if you are part of the conversation or not 6
  • 8. The Stats  Gen Y outnumbers Baby Boomers….96% of them have joined a social network  Social Media has overtaken porn as the #1 activity on the Web  Years to Reach 50 millions Users: Radio (38 Years), TV (13 Years), Internet (4 Years), iPod (3 Years)…Facebook added 100 million users in less than 9 months.  1 in 6 higher education students are enrolled in online curriculum  Generation Y and Z consider e-mail passé  The #2 largest search engine in the world is YouTube  Wikipedia has over 13 million articles  There are over 200,000,000 Blogs  Facebook USERS translated the site from English to Spanish via a Wiki in less than 4 weeks and cost Facebook $0  25% of search results for the World’s Top 20 largest brands are links to user- generated content www.socialnomics.com 8
  • 9. What do I need to know? • Content • Timely, relevant • Meaningful • Commitment • Real-time • 24/7 • Control • Influence • Willingness to experiment 9
  • 10. How can it make my life easier? • Social Networking • Search • Interest & Opinions • Aggregation (Pull) • Entertainment Connect Educate • Subscription (Push) • eLearning • Articles • Virtual communities • eBooks • Open sourcing Communicate Collaborate • Blogs • Surveying • Audio • Video 10
  • 11. Return on Investment Almost 70% of companies surveyed plan to increase their use of social media next year. Only 15% have tools to measure its effectiveness.* Message Penetration Reach Uptake Management Knowledge Engagement Participation Share Retention Business Brand Credibility Goodwill Development Recognition *TowersWatson 11
  • 13. Experiment, with intent  Start with a need, then build an approach  Measure results  Refine  Repeat 13
  • 14. All You Ever Needed To Know… 14
  • 15. 31 to Know Reference Socialnomics.com, thesocialmediabible.com Social Networking Facebook, LinkedIn, Google+, Twitter Publishing Blogger, WordPress, Wikipedia, Pinterest Microblogging Tumblr, Jaiku Search Google, Technorati, StumbleUpon Livecasting TalkShoe Internal Communities Co-op, Yammer Productivity Constant Contact, Survey Monkey Aggregators Reddit, Yelp, Digg RSS FeedBurner Video Hulu, YouTube, Vimeo Bookmarking Del.icio.us Photosharing Flikr, Photobucket, Picasa 15
  • 16. Contact Barbara Milhizer bmilhizer@people-results.com Follow me: Blog: http://www.people- results.com/author/bmilhizer/#.T6ld5FFgv dk Twitter: @mother_zen