2. In the growing world of business it is really a challenge for those who want to start a
business to come up with a unique product or services that will cater a wide market.
Coming up with a distinctive product may seem impossible though variations and
planning up of different ideas may produce a unique and sole business product that will
be enjoyed by many consumers. In starting up a business it is proper to think first if the
product is something that people would actually spend their money for. In the
community we are in, most of the businesses coming up are concerning
foods, beverages and other similar product.
Many Filipinos around if not all have sweet tooth. They almost always see to it that
sweets or desserts are a part of their daily diet. As aspiring Entrepreneurs we took that
opportunity and come up with the idea of starting a business that will cater the people
a product that will surely satisfy their cravings of sweet delicacies. Having this as an idea
for business we establish our product to be home-made and easy to make no-bake
brownies which will surely be highly accepted by the target market.
I. INTRODUCTION

3. A. Name of the Product
The name of our product will be “What
the Fudge Brownies: No-bake chocolate
fudge brownies”. This is to give an effect
to the consumer once they read the
name of our product.

4. B. Name of the Principals
Name: _________________
Address:________________
E-mail:___________________

5. II. EXECUTIVE SUMMARY
What the Fudge Brownies is a start up small partnership business that will be
located at the premises of Philippine Women’s University. WTFB is focusing only
on making no-baked brownies product with only this one flavor which is the
chocolate flavor. WTFB also offer their product to all students of Philippine
Women’s University may it be pre-ordered or direct selling. The business is also
open for the development of new flavors and eventually new product that is
similar to baked goods.
WTFB provides no-bake brownies that are made with the ingredients bought
from a reliable source of raw materials or food products. The product is
prepared the night before it will be sold since this product has a lifespan of
5days if refrigerated.
Since we are catering in a University with almost half of the populations are
students, we reduced the price being affordable as it can. Still having the
superior quality and taste our product is still affordable and the quality and taste
is still worth the cost of the product.

6. III. INDUSTRY ANALYSIS
A. Future outlooks and trends
There are many pastry shops or cake shop already at the peak of their
business. Also small businesses of pastries, delicacies and other similar
products are just around the corner. We determine some of our
competitors would be those in school selling brownies and other sweet
treats that has become popular to the students. Our business on the
other hand will be focused only on no-bake brownies which will only use
refrigerator for storing. We wanted our product to be our original and
own-made n-bake brownies. We are also open for the development of
the product once it is out in the market. We are also expecting a 20%
return on investment.

7. B. Analysis of Competitors
What the Fudge Brownies will have broad customer appeal due to
school atmosphere, wide variety of food offerings, and low price points.
We will not only compete with the other student seller, but also with the
school canteen.
In competing against them, we will have the following advantages:
- Lower price point for a complete service. If our consumer is a
brownie lover, it’s another advantages for us to gin more profit.
- There will be no tipping at “What the Fudge” since we are direct
selling. This will reduce the actual customer cost.
- Speed of service will be instant: no waiting. Everything will be
readily available: fresh, and cooked as requested.
- Our portions will be "just right." The portion size meets the
need, rather than a pre-determined amount meant to suit the "average"
person.

8. IV. DESCRIPTION of VENTURE
A. Product
Our product will be mainly chocolate fudge brownies prepared with only
mixing the ingredients and the convenience of not having to use the
oven. Our product will only be of one kind with no other choice of flavors.
B. Size of the Business
Our business is intended only to market a small number of consumers
which is mainly at the University. We intended on only starting up at
making 40-pieces brownies to sell at the first day and we’ll have to have
an additional depending on the rate of the sales at the first day of selling.
Our product will be named What the Fudge
Brownies and is located at premises of Philippine
Women’s University.

9. C.Organizational Chart
This is a partnership business which is consisting of three
business partners. The Manager which is one of the business
partners is the one also responsible for the finance and the
budgeting of the start up money. The other business members
will be the Baker or the one making the product. The other
one is the seller which is also the one responsible for
advertising.

11. V. Production Plan
A. Machinery and Equipment
Equipments that will be used are
the following:
For the Production of brownies:
Mixing bowls - This is where the ingredients are mix all
together.
Rubber Scrapper - This is used to be able to scrape the
brownie mixture.
Baking Dish or Baking pan
(8x12 in)
- Used to place the chocolate brownie
mixture in order to come up with a
rectangular chocolate brownie and to
store in a refrigerator
Knife - Use in chopping nuts. Also used when
the brownies from the ref are ready to be
packed.
Chopping Board - Where the nuts are chopped.
Double Boiler or sauce pan - This is where the chocolate and butter is
melted.
Measuring Tools
- Measuring Cups
- Measuring Spoons
- Weighing Scale
- To be able to measure the ingredients at
the right amount used in making the
brownies

12. For the Packaging
Paper Cups - Where the brownies are placed
before selling
Box - Use when having bulk orders
The machines that will only be used
are the stove and the refrigerator.
Stove will be used to toast the nuts
and to melt the butter and
chocolate. The refrigerator is where
the product will be stored before the
packaging and selling.
B. Name of Supplies of Raw Materials
The raw materials can be bought in a supermarket like in any SM
branch or Robinson’s supermarket or any other large grocery stores

13. C.Price list
 Mixing Bowl
Rubber Scrapper
Baking Dish or Baking
Pan
Knife
Chopping Board
Double Boiler
Plastic Hand Gloves
Paper Cups
Box
Measuring Tools
Measuring Cups
Measuring Spoons
Weighing scale

14. B. Raw Materials/Ingredients
Ingredients Unit Cost
Semi-sweet Chocolate 110/340g
Butter 108/227g
Graham Crackers 49.50/225g
Nuts 590/1000g
Condensed Milk 50/300ml
Vanilla 250/200ml

15. VI. MARKETING PLAN
A. Product
WTFB provides no-bake brownies that are made with the ingredients bought
from a reliable source of raw materials or food products. The product is
prepared the night before it will be sold since this product has a lifespan of
5days if refrigerated.
B. Pricing
Since we are catering in a University with almost half of the populations are
students, we reduced the price being affordable as it can. Still having the
superior quality and taste our product is still affordable and the quality and
taste is still worth the cost of the product.

16. The price structure of What the Fudge
Brownies:
Ingredients EP portion Unit Cost Actual Cost
Semi-sweet
Chocolate
340g 110/340g 110
Butter 56g 47/113g 23.30
Graham Crackers 225g 49.50/225g 49.50
Nuts 212g 150/250g 127.20
Condensed Milk 300ml 50/300ml 50
Vanilla 5ml 29/30ml 6.25
Yield: 40 pcs.
Total Cost: 435
Total Recipe Cost: 366.25
Cost per Serving: 9.15
Pass on price (25%):11.50

17. C.Promotion and Place
Our product will be sold at the premises of the
Philippine Women’s University. With a limited
market or consumers in the area we are
making promotions on bulk orders or buyers.
We lessen the price of the product depending
on the number of item they will provide. Also
fliers will be given prior to the selling of the
product for us to be able to gain buyers even
before the selling
Sample Flyers to be
given:
With no
baking
required
you still
get to taste
a perfect
fudgy treat
in no time.

18. VII. FINANCIAL DATA
The price structure of What the
Fudge Brownies:
Ingredients EP portion Unit Cost Actual Cost
Semi-sweet Chocolate 340g 110/340g 110
Butter 56g 47/113g 23.30
Graham Crackers 225g 49.50/225g 49.50
Nuts 212g 150/250g 127.20
Condensed Milk 300ml 50/300ml 50
Vanilla 5ml 29/30ml 6.25
Yield: 40 pcs.
Total Cost: 435
Total Recipe Cost: 366.25
Cost per Serving: 9.15
Pass on price (25%):11.50

19. Price with the packaging:
Paper cups cost 20/50pcs meaning 50 cents on each
brownie will be added.
We are having a start up money of 450 pesos and the numbers
of product that will be made are about 40 pcs. We are having
a 25% pass on price to sell our product. The cost of the total
recipe is 366.25 which give us a 12peso price per serving of our
product. The following data are the financial statement:
March 24, 2014 data:
• Number of pcs produced: 40pcs
• Number of pcs sold: 40pcs
• Amount of money collected: 475php
• Profit gained: 25php

20. VIII. LEGAL REQUIREMENTS
For our business to be possible the
following requirements are as follows:
 Sanitary Permit
 Business License
 Permit from the school

21. IX. SWOT ANALYSIS
SWOT ANALYSIS
Strengths Weakness
Easy to made and can produce a
large number in a short period of
time.
Our product can last 5 days if
refrigerated.
This product is different from other
product.
Pastries like brownies are popular
among the students.
Baked brownies are more appealing
and more preferred by the
consumers.
No-baked brownie is not advisable
to those health-conscious people.
People may still prefer baked
brownies and they may not like the
idea of a no-bake brownie.
Opportunity Threat
Our product is open for
improvements and developments.
Pastries are a growing market and
are in demand nowadays.
It can be easily imitated.
There are so many competitors that
are making baked products.
We are catering to students and
they have limited allowance and
may not want to buy our product.