Solving the unsolved challenges in E- commerce & Digital Marketing

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enterprise

Plumb5 is a integrated marketing platform for
organizations, which enables every marketer in the
enterprise to work on a single collaborative
platform

Plumb5 is a real-time customer intelligence
platform that help marketing teams to perform,
optimize and measure customer interactions and
value
Introduction to

Unified view of
Customers/Visitors
Converting Anonymous
Visitor into Visible
Customers
Real time Engagement,
Personalization &
Automation in real time
Great customer
experiences & loyalty
Unsolved Challenges

Problem1
Unified view of
Customers/Visitors

Customers are in Omni Channel
Today’s Customer interacts, compares and transacts with brands through
multiple channels – and their behaviour across channels is different.
Customer
Web
POS
Phone
Mobile
Social
Email

Web Analytics Campaign Management
Customer Relationship
Management
Transactions
Social Media
But each channel stores data separately
The behavioural data of every individual customer resides in multiple
systems thereby creating data silos
Engagement & Loyalty
Customer

CUSTOMER
Website Data
Transaction Data
Mail Data
Social Data
CRM Data
Loyalty Data
Point of Sales*
* *
*Data from these sources are connected using connectors
Plumb5 integrates all customer data sources to provide unified profiling across
channels and processes. Unlike traditional systems, where systems are one
way and do not do not talk to each other
Bringing customer and data together

360 degree customer views
With all data connected, we can now tag customer data across various
sources using a unique identifier and get 360-view of each customer
Sample report depicting
the 360-view of a single
customer

Plumb5 aligns customer data through stages, right from being an
anonymous visitor to a valuable customer, which helps marketers to apply
campaigns based on stage
Monitoring customer lifecycle

Sample report of a
customer statement that
shows customer spends
and revenue highlighting
the current profit status
With this seamless marketing environment, the marketer has a clear view
of their customer spends and enable campaigns based on their profitability
Customer statements for real-time NPV

Problem2
Converting Anonymous
Visitor into Visible
Customers

Most web visitors are anonymous
Anonymous Visitors
85%
Leads
10%
Customers
5%
Most popular web analytics provide visitors data as count and not at
individual level – Therefore one does not have any information about the
Identity, Behaviour or Intent of the Anonymous visitors
Anonymous visitors resulting of inbound marketing campaigns implies high
acquisition costs and low campaign ROI’s
Conversion Funnel rates ( approx)
Usually visitors who come
directly or through search or
paid campaigns, are usually
anonymous

Identifying the behaviour of the invisible customer
Plumb5 provides n=1 analytics and tracks all behavioural data of all users
including the anonymous ones, which can be used to assess purchase intent.
• Name tagging possible with CID integration – done from the transaction platform
• Tagging of anonymous visitors by behavioural parameters
• Unique Tag generated for each visitor using proprietary methods

Identifying the intent of invisible customers
Plumb5 quantifies user’s behaviour on key parameters to identify
engagement & purchase intent of anonymous users
Ability to customize visitor scoring based on the
behavioural parameters and user behaviour

Leveraging on invisible customers
Plumb5 provides n=1 behavioural data of all visitors and also tracks intent
based on the behaviour.
Suitable engagements & personalization's in real time can be
enabled to increase conversions and customer experience
40
15
30
• Intent Score
>100
• Intent Score
50- 80
• Intent
Score <50

Problem3
Real time Engagement,
Personalization &
Automation in real time

Intervention & Action
Most analytics tools – however fast or accurate are still one way systems
and can only provide data points or insights. Analytics without the capability
to engage or act on visitor needs in Real Time leads to opportunity loss
Ability to reach out
and talk to visitors,
when they are
online
Ability to serve
Information in real
time
Ability to entice and
convert window
shopper
Ability to answer a
question or query
instantly
Ability to provide
recommendation or
suggestion
Ability to provide a
great customer
experience
So what is real time engagement and personalization?

Widget/ Banner Based
Personalization:
Can be used as offers,
coupons, content
recommendation, product
suggestions or Messaging
Chat Based Personalization:
Can be used Recommendation,
Suggestions or Customer
Support
Form Based Personalization:
Can be used as Lead gen forms,
surveys, reviews, ratings,
feedback, Asks , offers or
Messaging
Drip based Custom emails:
In built Campaign Management
& Lead Management to
engage, nurture & empower
prospects
Engagement & Personalization Channels
Plumb5 provides the ability to Personalize content , messaging, offers and
enticements through a combination of Banners, Forms, Chat & email channels

Plumb5 provides the ability to personalize content based on segments to
enable visitor identification or lead conversion
Driven by automation
N- tier automation workflow to deliver custom messages,
engagements based on user behavioural parameters
Behavioural triggers can be chosen form a combination of 94
tracking parameters
94!
Possibilities

Rules Based Targeting

Location Based
Personalization
Personalization - Examples
Source Based
Personalization

FOR VISITOR TYPE: CUSTOMER
Note : For customer identification, we need to integrate with existing CRM
Want to Retire Early?
INTERESTED?
We have an exciting plan for you
Hi Linda,
Personalization – Examples for customers

Real time
suggestions &
recommendations
Suggestions, Recommendations &
Customer Support

Problem4
Great customer
experiences & loyalty

Customer Retention & Loyalty?
Most inbound marketing activities may drive the customer to the site or POS
once, but what will make him come back is the context of customer experience.
Good customer conversations and experiences lead to happier customer
Convenience Agility Empathy
Ability to make a
customer’s experience
easier.
Ability to reach out to
a customer/visitor in
a fastest possible way
to guide through or
resolve problems
Ability to identify with
the user needs –
based on customer
stage, social dynamics
and past interactions
Real time marketing elements that impact customer retention
Opportunity
Ability to identify up
sell & cross sell
opportunities. And
provide the right
product , brand,
recommendation or
suggestion

Listening &
engaging
with
customers
Faster & real
time
engagement
Personalizing
Experience
Unified
Visitor
behaviour
Retention & Loyalty
Ability to
understand the
customer across
channels and
across their
lifecycle
Never miss an
opportunity! Real time
engagement with
audience enthuses
confidence &affinity
Approaching the
customer at the
right time. Anytime
before is intrusive –
anytime after is of
no use
Ability of the website
or a channel to adapt
to the users need and
not otherwise – great
customer experience
starts with user
convenience

Plumb5 features are aligned with all the functions
performed by the marketer
inbuilt features

Optimize marketing budgets and conversion goal paths based on the weight
age of the sources that attributed to conversion
Attribution Modelling
*On Customization

Convert Data into dollars by analyzing customer groups across a variety of
common attributes and create engagements specific to cohorts
Cohort Analysis

The content marketer can perform split tests or multi-variate tests using simple
embed widgets
Measure your content for effectiveness

The email marketer can publish and track recipients to the website actions and
automate response based email marketing for effectiveness
Enabling email automation for conversions

The sales team can now work on a single aggregated lead base with enriched
information about their leads pertaining to behaviour, preferences and
responses
Making it easy for the sales team

Identify the social sentiment of your brand or events across social media.
Identify the key influencers and trending
Sentiment Analysis

The social marketer can broadcast, advocate and run conversion campaigns to
their social audience along with measuring social effectiveness
Manage your customers socially

Enables Prescriptive Views
Work with the marketing team to segment customers and setup
workflows for acquisition and retention campaigns

Plumb5 offers marketers a definitive edge in terms
of customer experience and staged automation
advantages

NO
INTEGRATION
REQUIRED
Its Plug & Play*
NO DATA
REDUNDANCY
Its real-time
NO IT
INVESTMENTS
Its On-Demand
NO
COMPLEXITY
Its configurable
NO DATA
SILOS
Its on an unified
system
UNIFIED
DASHBOARDS
Across Systems and at
every node
Salient Points with plumb5
**
* E commerce companies would require integration with Their e com transaction platform
**Enterprise & API versions available for high volume users

It is futuristic
Plumb5 adapts the next
generation marketing practices
which are customer centric and
not data centric
It is compelling
Plumb5 framework is built to
optimize customer experience
and increase customer value,
more than any other tool in
comparison
It is automated
Marketing is 20% creativity and
perspiration and 80%
automation. Plumb5 automation
workflows saves time and money,
adding more value to the
investment
It is lucrative
Plumb5 pricing is a direct win over
its competitors. Its priced a lot
lesser than its competitors. When
you know it is automated, you
don’t need to be pricey
Why Plumb5?

Increases profitability
Increases Revenue + Lowers opportunity cost + Automation + Great
Customer Experiences

.com

Solving the unsolved challenges in E- commerce & Digital Marketing

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