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Online Travel Agent Booking.com
Targetedcustomers ,[object Object]
Leisure or business trip (couples, families or groups)
Consumers who are looking for a good deal,[object Object]
Reviews of travellers (who have booked through booking.com) Information about the location of the hotel and its surroundings (business area, monument or landmark, …) Map and pictures  Inscription for Newsletter Online customer services
The services differ from expedia The framework of booking.com is clear and concise. There are 2 columns: one for the research and a second to suggest destinations. 	Expedia is more confused, there is a lot of information  The services of booking.com are focused on hotels only, in contrary to those of expedia which are diversified: flight, cars, cruise…
Booking.com proposes some location such as business area or museums, and according to the choice of the customer the website offers different hotels set up in this area.  The services differ from expedia
Communication methods After booking on the website, clients are able to write a review about their trips. Website tries to guide web surfers by suggesting some hotels which have good reviews. Last viewed hotels of the web surfer When you are looking for a hotel, a window opens to inform you about the more recent booking done for this hotel (date and country)

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Online Travel Agent: booking.com

  • 1. Online Travel Agent Booking.com
  • 2.
  • 3. Leisure or business trip (couples, families or groups)
  • 4.
  • 5. Reviews of travellers (who have booked through booking.com) Information about the location of the hotel and its surroundings (business area, monument or landmark, …) Map and pictures Inscription for Newsletter Online customer services
  • 6. The services differ from expedia The framework of booking.com is clear and concise. There are 2 columns: one for the research and a second to suggest destinations. Expedia is more confused, there is a lot of information The services of booking.com are focused on hotels only, in contrary to those of expedia which are diversified: flight, cars, cruise…
  • 7. Booking.com proposes some location such as business area or museums, and according to the choice of the customer the website offers different hotels set up in this area. The services differ from expedia
  • 8. Communication methods After booking on the website, clients are able to write a review about their trips. Website tries to guide web surfers by suggesting some hotels which have good reviews. Last viewed hotels of the web surfer When you are looking for a hotel, a window opens to inform you about the more recent booking done for this hotel (date and country)
  • 9. Partners Independent and chains hotels From 1 to 5 star-hotels 4500 websites affiliated