How do you create a culture where it's OK to fail early and experiment? How do you build an evidence base that will gain extra investment into innovation? That was the subject at the final #CommsHero slot of 2016 in Manchester, England
14. 1: Test and research
2:Pilots demonstrate customer value/performance
3: Evaluation shows scaling could reduce repairs by 3million
and improve cashflows by 1million
4: Scale up 130 roles.
15. 2.
Fear of failure
Why we say failure is an
opportunity to learn - but don’t
really mean it
16. how to kill creativity
Hierarchy Restrictive Job Profiles Over complication
Silo working Lack of resources Reports and approvals
17.
18. Lab 2014 - a safe space where bromford doesn’t exist
19. PERMISSION TO FAIL IS
PERMISSION TO THINK
BIG
WE HAVE AN
ALLOWABLE FAILURE
RATE OF 70%
20. Moonshot
It’s often easier to make something 10 times better than it is
to make it 10% better. And we need 10x gains to solve some
of the biggest problems facing humankind
Astro Teller
23. All life is an experiment - the more you make the better
Problem
Definition
Design Test
Learn and
move on
Good to go
24. Think big but start small
Avoid solutions in search of a problem
Every problem is an opportunity
Don’t keep talking about it - try it!
A quick fail beats a slow steady death
Innovation is about impact not ideas
Creativity is intelligence having fun
Go to the centre of the network
Fast failure is good risk management
Be ruthless pulling the plug
Lab Lessons
34. Design an Un-Useless Solution to
help asif’s family by Keeping him off
Twitter
You must feature:
Asif
A smartphone
A Household Object/pet of your
choosing
38. Frugal Innovation
You stick Amazon Alexa in the office?
You put Google Glass on customers for home
viewings?
You give people access to 3D Printing?
You install home sensors that can track the occupancy
of homes?
You make video gaming available at work?
You get kids to redesign communities with Minecraft?
You use Whatsapp in place of email?
You let your development team use drones to
photograph land?
41. Yellow
Is the color of gold,
butter and ripe
lemons. In the
spectrum of visible
light, yellow is found
between green and
orange.
Blue
Is the colour of the
clear sky and the
deep sea. It is
located between
violet and green on
the optical
spectrum.
Red
Is the color of blood,
and because of this
it has historically
been associated
with sacrifice,
danger and courage.
51. Special thanks to all the people who made and
released these awesome resources for free:
× Presentation template by SlidesCarnival
× Photographs by Startupstockphotos
Hinweis der Redaktion
At Bromford - the origin of our Lab began with just four people in a room about creating a new ‘deal’. We took three colleagues out of the organisation and gave them a special remit calling it The Deal Den. They operated in complete isolation for 12 weeks.
Following this we conducted tests, pilots, evaluation and then scaled.
Think big, start small.
Benefit of tests. We know the answer to all of these things.