This document is a resume for Paul O'Sullivan, who has over 10 years of experience in hospitality and liquor sales and coordination. He currently works as a Liquor Board Coordinator for Arterra Wines Canada, where he receives and processes orders, schedules shipping, and ensures product availability. Previously he held roles in inside sales, distribution, and management at restaurants and bars in Ireland and Canada. He has a Masters in Food Marketing from University College Cork with honors.

1. Paul O’Sullivan
205-1330 Pendrell St., Vancouver, BC, Canada
604-356-5715 | paulosullivanucc@gmail.com | ie.linkedin.com/in/paulosullivanucc
SUMMARY
Western Liquor Board Coordinator at Arterra Wines Canada, Canada’s leading producer and marketer of
wine and wine related products. Graduating with first class honors in a Masters in Food Marketing, my
research dissertation explored strategies to increase craft beer sales with a focus on off-trade retail and
private liquor stores. Over 10 years’ hospitality experience working with award winning restaurants.
EXPERIENCE
LIQUOR BOARD COORDINATOR | ARTERRA WINES CANADA, VANCOUVER, CANADA | MAY 18’ – AUGUST 18’
- Receiving and processing orders from the following Western Canadian liquor boards.
- Scheduling of shipping appointments with each liquor board, & planning trailers based on orders to
maximise shipping efficiency and ensure demand requirements are met.
- Daily sales activity reports from BCLDB, shortage reports for all liquor boards, and Daily Tracking of
Orders by Sales category to ensure products are available in desired markets and minimise shortages.
- Collaborate with Operations, Sales, Brand, and Revenue teams to manage the successful launch of NPD
prior to Board deadlines and ensure products meet specific market and legal requirements.
- Integral in supporting the Western Canadian branch of AWC to record their most successful month in
company history in July 2018, while coordinating almost ¾ of the sales volume for the entire region.
INSIDE SALES REPRESENTATIVE | ARTERRA WINES CANADA, VANCOUVER, CANADA | JUNE 17’ – MAY 18’
- Directly responsible for ensuring cases of inventory are delivered to customers throughout BC in
multiple trade channels, while cultivating and driving sales within targeted strategic initiatives.
- Key role of managing, selling, and planning for multiple channels primarily independent retailers
and On-Premise accounts. Responsible for upselling products, especially products on LTO.
- Provide backend support, and communication to the BC Sales team, and generation of numerous sales
and business performance reports for SLT.
DISTRIBUTION SERVICE REP | DIRECT TAP | VANCOUVER, CANADA | APRIL 17’ – MAY 17’
CUSTOMER SERVICE, DELIVERIES & LEAD GENERATION
JUNIOR MANAGER | SAGE RESTAURANT, MIDLETON, CO.CORK, IRE. | MAY 2014 – JANUARY 2017
MANAGEMENT & STAFF DEVELOPMENT:
- Acted as the intermediary between a team of 25 employees and our Manager and Director.
Responsible for screening queries and complaints on behalf of our Manager and Director and
scheduling meetings as needed. Handled new employee training and responsible for ensuring all staff
were trained in operating coffee machines and draught beer systems to guarantee product quality.
FOOD, BEVERAGE, & EVENT ORGANISATION:
- Managed our beverage offering by consistently analysing sales reports, evaluating product
performance and consulting suppliers to augment our offering, increase sales and deliver value.
- Collaborated with suppliers in organising an event to promote Organic, Biodynamic, and Natural
wine. Lead marketing activities for the event, and arranged a guest speaker from a Spanish winery.

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BAR MANAGER | MAD MONK, MIDLETON, CO.CORK, IRE. | NOVEMBER 2012 – MAY 2014
MANAGEMENT, EVENT ORGANISATION, & MARKETING:
- Successfully managed the launch of a Craft Beer Gastro-Pub. Recruited and trained a team of 12 on
products and sales techniques to convert customer from mainstream beers to craft beer.
- Organised many events aimed at boosting our brand exposure, including a home-brew club and
Easter Beer Festival. Sourced merchandise for these events which increased income and awareness.
- Differentiated our offering through superior customer service and developing genuine relationships.
EDUCATION
MSC IN FOOD MARKETING | JANUARY 2017 | UNIVERSITY COLLEGE CORK, IRELAND.
RESULT: FIRST CLASS HONORS (1.1)
CORE MODULES:
- Food Marketing & Channel Theory - Food Marketing Channel Analysis
- Food Research Management & Methods - Quantitative Techniques & Analysis
- Consumer Behaviour & Relationship Marketing - Strategic Food Marketing
PROJECT WORK:
RESEARCH DISSERTATION: CATEGORISATION THE CRAFT BEER PRODUCT ASSORTMENT (RESULT: 88%):
- Designed, planned, and conducted a mixed-method study to investigate the consumer shopping and
categorisation processes of purchasing craft beer from private liquor stores and retailers.
- Utilised a variety of data collection techniques, including in-depth interviews, triadic/sorting
exercises, and intercept interviews. Secondary research was utilised for further depth.
- Using Excel and SPSS, analysed findings and reached a set of category management recommendations
to improve the craft beer shopping experience and add supplementary shopper value.
PRESENTATION ON SPORTS NUTRITION PRODUCTS TO MUSGRAVE’S (RESULT: 89%):
- Led a research project on the SNP’s market to determine the feasibility of a private-label range of
“protein-products” for Musgrave’s Retail Partners (http://www.musgravegroup.com).
- Based on market analysis, developed a range of product concepts and marketing strategy which were
presented to the Musgraves Head of Own-Label and Loyalty at their corporate headquarters.
HONOURS BUSINESS DEGREE | SEPTEMBER 2010 | CORK INSTITUTE OF TECHNOLOGY, IRELAND
RESULT: SECOND CLASS HONOURS GRADE ONE (2.1)
CORE MODULES:
- Business Marketing Environment - Entrepreneurship - Business Ethics
- Business Ethics - Strategic Management - International HRM
BBS RECREATION & LEISURE MANAGEMENT | SEPT. 2009 | CORK INSTITUTE OF TECHNOLOGY, IRELAND
RESULT: SECOND CLASS HONOURS GRADE ONE (2.1)
SKILLS & QUALIFICATIONS
- Proficient in Microsoft Office, Google Docs & Analytics, and Database Packages such as SPSS, and SQL.
- Class 5 BC Drivers Licence, with over 10 years no-claims driving experience.
- Qualified NCEF Gym Instructor and EFA Personal Trainer. Avid Outdoor Adventurer.
- Member of various Sports clubs, currently a member of the Vancouver - Irish Sport and Social Club.