Presented by Judy Bragg and Paul Maynard to the North Dallas Chamber Networking Skills Workshop on June 11, 2013.

1. Judy Bragg, Bragg Resources
and The Relentless Networker
Analog Networking
in a Digital World:
Presented to
The Networking Skills Workshop
June 11, 2013

2. Analog versus Digital
• The basic principles of networking never change.
• Both methods are important-rely on a mix.
• It is about leaving a positive impression.
• Working on and building a trusting relationship.

3. Exchanging Information
Digital
•Bump phones
•Exchange LinkedIn
invitations
Analog
•Exchange business cards

4. Reaching out
Digital
•Send an email
Analog
•Send a letter
•Send a note/card

5. Initiating contact
Digital
•Send an email
Analog
•Picking up the phone

6. Ongoing contact
Digital
•Electronic newsletter
Analog
•Paper newsletter

7. Gift giving
Digital
•Electronic coupon
Analog
•Lumpy mail

8. Initial meeting
Digital
•Online Meeting
Analog
•Face-to-face meeting

9. Calendar
Digital
•Cloud Calendar
•Phone Calendar
Analog
•Desk Calendar

10. CRM – Customer Relationship Mgmt
CRM

11. Exercise
• Which of these is your favorite way to network?
• Which of these could/has help(ed) grow your business?
• Take 5 minutes and talk with your partner; share with
the group.

12. Q&A
Judy Bragg, Bragg Resources
and The Relentless Networker

13. Statistics on Sales Follow Up
• 48% of sales people never follow up with a prospect
• 25% of sales people make a second contact and stop
• 12% of sales people only make three contacts and
stop
• 10% of sales people make more than three contacts

14. But,…
• Only 2% of sales are made on the first contact
• Only 3% of sales are made on the second contact
• Only 5% of sales are made on the third contact
• Only 10% of sales are made on the fourth contact
• A WHOPPING 80% of sales are made on the fifth to
twelfth contact

15. Let’s Review: Analog versus Digita
• The basic principles of networking never change.
• Both methods are important-rely on a mix.
• It is about leaving a positive impression.
• Working on and building a trusting relationship.

16. Paul E Maynard
pmaynard@ndcc.org
214-368-0596
www.ndcc.org
Judy Bragg
214-343-9490
jbragg@BraggResources.com
www.BraggResources.com
Thank You!