A webinar delivered by Beta Digital and DigJourney discussing how change for success the digital world requires leaders to see digital transformation as a journey. It is important to understand and agree current digital maturity and your digital destination.

1. Leading Digital Transformation_
Success in a Digital World
Beta Digital & DigJourney
20th August 2020

2. Leading Digital Transformation – Webinar 20th
August 2020
Welcome_
Beta Digital DigJourney
UK
85 Great Portland Street
First Floor
London, W1W 7LT
Ireland
6-9 Trinity Street
Dublin 2
D02 EY47
Sweden
Birger Jarlsgatan 58
114 29 Stockholm

3. Leading Digital Transformation – Webinar 20th
August 2020
What does Digital Transformation Mean to You?
”The adaptions a business makes to be competitive in a digitalised world”.

4. Leading Digital Transformation – Webinar 20th
August 2020
How has COVID-19 Changed Your Approach to Digital?

5. Leading Digital Transformation – Webinar 20th
August 2020
2 Planning Horizons ….
Many business leaders are so overwhelmed by the current pace of change that they don’t
feel confident thinking beyond the next 30 days. They claim to be waiting for a “new
normal”, when in reality they’re holding out for a return to the old one. Charlene Li
Short Term
- Sudden Change
- Focus on Survival
- Fast action / re-action
Long term
- Embrace the New Normal
- Capture the Benefits
- Plan long-term Adjustments

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August 2020
The Winners so far…

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August 2020
1. Take position

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August 2020
2. Choose the right waves

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August 2020
3. Make the most of the waves

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August 2020
Waves of change
3D-printing
Artificial Intelligence
Augmented Reality
Automation/RPA
Battery development
Beacons
Big data / data analysis
block chain
BYOD
Click to pay
Internet of Things
Cloud Services
Positioning
Virtual Reality
Crypto Currencies
Real time
Wearables
Distributed organizations
Drone
Ecosystem
Crowdfunding
Gamification
Internet security
Ongoing innovation process
Messengers
Mobility - Mobile
Notices
Objectives and Key Results
Omni-channel
On demand deliveries
Content marketing
Changed customer behavior
/ customer journey
Co-creation
Self service
The users do the job
Use first, then earnings
Strategy, organization and
innovation blend together
Open innovation
Sharing economy
From product / function to
customer experience
Robotics
Photo by Jeremy Bishop on Unsplash
Responsive design
(also physical)
Digital workplace
Quantified self
Social by design
Social search
Personalisation

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August 2020
Adapting to a More Complex World_

12. Leading Digital Transformation – Webinar 20th
August 2020
Understanding Digital Maturity_
Digital Maturity: how far an
organization has come in its
digital transformation
relative to its environment
Digital Maturity: increases
competitiveness i.e. an
organisation’s ability to
create long-term
profitability in open markets
q 3.5 Years of Research
q 40 Co-Creators including John Kotter and Brian Solis
q Built on:
ü Existing research and literature
ü Proven experience
ü 15 case companies

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August 2020
Digital Transformation is a Journey_

14. Leading Digital Transformation – Webinar 20th
August 2020
Measuring Digital Maturity_
The organisation receives an overall digital maturity score, plus a score by motor and by question.
While the score, relative to the index is important, the standard deviation reveals the real issues.

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August 2020
How Digitally Mature is Your Organisation?

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August 2020
6 Step Process
1. Measure your digital maturity
2. Determine where your industry is at:
customers, competitors etc.
3. Agree the big things that will
fundamentally change your business
4. Agree what that means in terms of
your future business model
5. Agree your overall strategy
6. Develop a detailed roadmap to
transform your business

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August 2020
Leading Digital Transformation_
Digital transformation is as much about mindset and culture as it is
about technology
Understanding your digital maturity, the diversity of views and
unspoken points of difference within your organisation is key
Creating a context in terms of your competitive position today and
in the market 3 – 5 years out is equally important
Having a holistic plan with the ability to benchmark progress
provides confidence and builds stakeholder support
Leading digital transformation requires an inclusive approach with
full support and buy-in from the top

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August 2020
Questions
Picture: CIO.com

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August 2020
Certification: Leading Digital Transformation
22-Sep Framework for leading Digital Transformation
23-Sep What does digital transformation mean?
29-Sep
6 steps to a transformation plan: Step 1. Understand digital
maturity, how to measure, analyse your case
30-Sep
6 steps to a transformation plan: Step 2 & 3. Understand
industry digital positions and identify waves of change
05-Oct
6 steps to a transformation plan: Step 4. Consider overall
strategy
06-Oct
6 steps to a transformation plan: Step 5 & 6. Digital
destination and transformation plan
6 Half-Day Virtual Classes 8:30am - 12:30pm

20. Leading Digital Transformation – Webinar 20th
August 2020
Thank you_
https://betadigital.net/about/
https://digjourney.com/
https://digitaltransformation.net/en/