Workshop on building your personal brand

1. Building Your Personal
Leadership Brand

2. Todays Objectives
• Recap personal branding
• Personal brand statement
• Communication
• Online branding
• LinkedIn
• Next step actions

3. Rebel Voice™ Formula

4. PERSONAL BRAND STATEMENT

5. Personal Brand Statement
Personal Brand
Statement
Profile &
Resume
Formal
Networking
Social Situations
Interviewing

6. Personal Brand Statement
With a personable approach and passionate
inspiration
I help independently minded professionals to be
innovative with their personal brands
through custom solutions.

7. Manufacturing Leader
Through a combination of
enthusiasm and strong focus I
energize and align
manufacturing organizations.
This results in sustainable
acceleration of processes,
reduction in waste and growth
in profits.

8. Biography
Step 3
Rebel Voice
Formula
Personal
Brand
Statement

9. Personal Brand
Statement
1. Look at all the answers you filled in on
workbook pages 6 & 7
2. On page 9 use the template to draft your
personal brand statement.

10. Practice Your Statement
1. In pairs, practice your personal brand
statement with the person next to you.
2. The other person please provide one helpful
point of feedback. Use feedback sheets
provided to aid listening.
3. Reverse roles
5 Minutes

11. • I use my (skill & Attribute)
• To (impact that you have)
• For (target audience)

13. Practice 2.0
1. Tweak your personal brand statement based
on the feedback received.
2. Find someone in the room you do not know
and practice your statement. The other
person please provide one helpful point of
feedback. Use feedback sheets provided to
aid listening.
3. Reverse roles 15 Minutes

15. COMMUNICATING YOUR PERSONAL
BRAND

16. Exposure
Step 4
Rebel Voice
Formula
Communication

20. The Charismatic Brand
“A product, service or company (or person)
for which people feel there is no substitute”
Marty Neumeir

22. "It's always
showtime.“
—David
D'Alessandro,

23. Follow ‘The Donald’ Rule
“Show me someone
without an ego and
I will show you a
loser”

24. 3 C’s of Branding
• Clarity
• Consistency
• Constancy

25. “The most
exhausting thing
you can be is
inauthentic”
Anne Morrow
Lindburgh

36. COMMUNICATING YOUR PERSONAL
BRAND ONLINE

44. Communicating Your Personal
Brand on LinkedIn

48. xxxxxxxxxxxxxxxxxxxxxx

49. 3 MUST Do’s
• Headshot
• All Star
• Headline

52. • Head of Interactions
• Ant Colony Foreman
• Chief People Herder
• Chatter Monkey
• Community Data Guerrilla
• Social Media Guru
• Social Media Swami
• Public Happy Maker

53. 3 MISTAKES to avoid
• Invitations
• Turn Off’s
• Dr. No No

57. 3 Secrets
• SSI
• 3D Profile
• Be
disorganized

63. TAKING ACTION

64. Legacy
Step 5
Rebel Voice
Formula
Action Plan

65. Action Plan
1. Commit to 3 actions you plan to take in next
30 days.
2. Identify when these are going to happen.
3. Find someone to check in with and to hold
you accountable.

66. First action…..

67. Action Plan
1. Commit to 3 actions you plan to take in next
30 days.
2. Identify when these are going to happen.
3. Find someone to check in with and to hold
you accountable.

69. www.facebook.com/caree
rhacking
@paulcopcutt
paul@paulcopcutt.com
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