As part of the core curriculum for the M.S. in Integrated Marketing at NYU-SCPS, students are required to take two campaign classes, one covering everything related to media buying and another covering creative strategy and execution. These two courses are designed to equip students with the needed skills to thrive in the "agency life". This deck is my team's final project for these two classes. The client for the Summer 2012 semester was the "The Economist", the world news publication.

1. Join the Intelligent Conversation
0

2. The Team
"
"
Lance Dunbar"
Swati Soti"
Patricia Yunén Latour
1

3. The Agenda
Strategy"
Objective / Approach / Target / Competitive / Trends "
"
Media"
Metrics / Budget / Testing / Display / Social / Mobile / SEM
Newspapers / DM / Email "
"
Creative"
Overview / Print / DM / Social
2

4. The Strategy
3

5. The Objective
Make the perception of The Economist go from…
TO
4

6. while increasing brand awareness.
5

7. The Approach
• Create a multi-channel, integrated campaign that tells the
story of “Intelligent Conversation”.
• Channels Included:
– Online Display
– Social
– Mobile
– Search
– Newspapers
– Direct mail
– Email
– Promotions
6

8. The Main Driving Force
“ The Economistand debatesyou for smart
prepares
conversations by providing
you with an informed stance on what’s
”
happening in the World today.
7

9. Smart Witty Clever Provocative
Opinionated Analytical Worldly
Cultured Intellectual Educated Wise
Erudite Interesting Incisive Sarcastic
Keen Intelligent
8

10. The Competitive Landscape
9

11. The Target Audience
• Demographics
Meet Lance…
• 35 year-old man
• Never been married
• Employed full-time in a business related
role
• College graduate+
• $80,355 median HHI
• Owns a Smartphone and/or tablet
device
• Psychographics
• Enjoys the nightlife
• Attends rock concerts
• Cultured
• Participates in Fantasy Sports Leagues
• Reads comic books
• Enjoys video games
• Enjoys thinking games
10

12. The Target Audience
• Attitudes
• Dependent on cell phones
• Ok with ads on cell phones in exchange
for services like TV or text messaging
• carry cell phones everywhere
• Trust the internet
• understand the functionality
• Radio is good for ideas
(know how all the feature work)
• use it to make calls from home
• Internet is used for staying current and
• defines who they are
relaxing/escaping/entertainment
• convenient to have a phone to
• Magazines but good for entertainment
do everything they need
• Willing to pay for TV
• source of entertainment
• Not strong on television or newspapers
• customize look and sound
• Socially conservative
• watch video
• text messages
• Interests and Attitudes in Advertising
• would use the internet more if
• Overall indifferent to advertising
the screen were easier to read
• Positive perception of newspaper ads
• Don’t like repletion in the ads
11

13. Media Mix Quintile Analysis
Primary Channels:
Internet (154 for 1st Quintile)
Outdoor (126 for 1st Quintile)
Magazine (135 for the 1st Quintile)
Secondary Channels:
Radio (118 for 2nd Quintile)
Newspaper (177 for 3rd Quintile)
Unsuitable Channels:
TV (124 for 5th Quintile)
12

14. Industry Factors
From print to screen
Social Integration
Confused Advertiser
13

15. The Media
14

16. Metrics of Success
• Reach the target audience at least 7 times
• Drive at least 1.5M visitors to the site
• To accomplish this we have to interact with the
target audience on vehicles that promote
conversation and complement The Economist
brand
15

17. Media Budget Allocation
Targeted Target Click to Site Cost per Site
Media Vehicle Gross Impressions Gross CPM Spending Site Visits
Impressions Impression % Rate (%) Visit
Digital (banners) 977,600,000 586,560,000 60% $4.78 $4,676,600 0.038% 369,900 $12.64
Digital (social) 321,425,000 224,997,500 70% $6.22 $2,000,000 0.044% 142,860 $14.00
Digital (mobile) 235,000,000 58,750,000 25% $12.77 $3,000,000 0.156% 367,500 $8.16
Online (search) 53,333,333 34,666,667 65% - $2,000,000 1.500% 800,000 $2.50
Newspapers (Local) 19,681,746 7,872,698 40% $45.00 $3,815,406 0.010% 1,968 $1,938.55
Direct Mail* 3,000,000 2,850,000 95% $831.33 $2,494,000 1.250% 37,500 $66.51
Email** 21,000,000 18,900,000 90% $95.90 $2,014,000 0.500% 105,000 $19.18
Total Media: 1,631,040,079 934,596,865 57% $12.26 $20,000,006 0.112% 1,824,728 $10.96
• $20M media spend
• Frequency of 7
• 1.8M visitors
• $12.26 Gross CPM
16

18. Media Budget Allocation
Media Budget Allocation
Online Media Budget Allocation
Newspapers
SEM
19%
17%
Display Ads
Email
Online
40%
Social
10%
58%
17%
Direct Mail
13%
Mobile
26%
17

19. Testing Calendar
Media Vehicle October November December January February March April May June July August September
Display Creative Ad Format Placements Creative
Social Image Ad Copy Image Ad Copy
Mobile Creative Ad Format Placements Creative
SEM Ad Copy Landing Page Ad Copy Landing Page
Newspapers Placement Creative
Direct Mail Copy Offer Copy Offer
Email Subject Line Content Subject Line Content Subject Line Content Subject Line Content
• Initial tests will provide baseline metrics
and decide the control ads
• Determine most effective and efficient
media vehicles
• Allows for adjustments to the media mix
based on performance
18

20. Display
• $4.7M media spend
• 977.6M impressions
• $4.78 CPM
• 369,900 clicks to site
19

21. Social
• Targeting Men & Women, 25-44, college graduates, with interests such
as sports, news, world affairs, video games, music, and thinking games
• $2M media spend
• 321M impressions
• $6.22 CPM
• 142,860 clicks to site
20

22. Mobile
Business
General News
Men
Sports
• $3M media spend
• 235M impressions
• $12.77 CPM
• 367,500 clicks to site
21

23. SEM-Search Engine Marketing
• $2 media spend
• 53.3M impressions
• $2.50 CPC
• 800,000 clicks to site
• Targeting Brand, Competitors, and general interest non-brand
keywords
22

24. Newspapers
• Statement of why
• Statement of why
• ½ page ads
• ½ page ads
• Main News, Sports, • Main News, Sports and
Business and Weekend Business
Arts
• $1.6M media spend
• $2.2M media spend
23

25. Direct Mail
• Targeting Mobile Application Users and Downloaders and Sports
Illustrated Fantasy Sports lists
• $2.5M media spend
• 3M impressions
• $831 CPM
• 37,500 clicks to site
24

26. Email
• Targeting Mobile Application Users and Downloaders, Sports
Illustrated Fantasy, Digital Connected Tablet Owners, and Rock & Roll
Music Guild lists
• $2M media spend
• 21M impressions
• $96 CPM
25
• 105,000 clicks to site

27. The Creative
26

28. Overview "
Going back to the main driving force:
“ The Economistand debatesyou for smart
prepares
conversations by providing
you with an informed stance on what’s
”
happening in the World today.
27

29. Print
28

30. Direct Mail
29

31. Direct Mail
30

32. Direct Mail
31

33. Direct Mail
32

34. Social Channels
CONVERSATION
33

35. Social Listening
34

36. Tactic 1: Create a The Economist
official social badge
• Give the readers official bragging rights for their web IDs
• Associate The Economist with younger and more
appropriate users
• Help change brand perception
• Increase reach
• Visibly identify influencers
35

37. Tactic 2:.
Bring commenters from the
“Economics by invitation” to social
media conversations"
• Increase engagement rate from the
current 0.009%
36

38. Tactic 3:. Leverage the “Thinking
Space” app and site already in use by
The Economist
• Take the conversation off line
37

39. Tactic 4: Encourage letter submissions
• Encourage user-generated content
• User-generated content tends to great more engagement and
reach
• Make the reader feel involved and part of The Economist.
• Help change brand perception by associating The Economist to
the different, younger users.
38

40. Tactic 5: Instagram Covers
• Create a visual presence on a platform that
will help change perception and encourage
conversation through other images and
hashtags.
39

41. Tactic 6: The Blogs
Content CONTENT content
…some say it’s KING
40

42. use conversation
to lead the debate in the pursuit of progress.
41

43. Thank You…
42

44. The Appendix
43

45. Media Mix
Summer 2012 - Media Mix/Budget Allocation
Economist ($20MM Total - $10MM/market)
Gross Targeted Target Click to Site Cost per
Media Vehicle Gross CPM Spending Site Visits
Impressions Impressions Impression % Rate (%) Site Visit
Digital (banners) 977,600,000 586,560,000 60% $4.78 $4,676,600 0.038% 369,900 $12.64
Digital (social) 320,800,000 224,560,000 70% $6.23 $2,000,000 0.045% 143,360 $13.95
Digital (mobile) 235,000,000 58,750,000 25% $12.77 $3,000,000 0.156% 367,500 $8.16
Online (search) 53,333,333 34,666,667 65% - $2,000,000 1.500% 800,000 $2.50
Newspapers (Local) 19,681,746 7,872,698 40% $45.00 $3,815,406 0.010% 1,968 $1,938.55
Direct Mail* 3,000,000 2,850,000 95% $831.33 $2,494,000 1.250% 37,500 $66.51
Email** 21,000,000 18,900,000 90% $95.90 $2,014,000 0.500% 105,000 $19.18
Total Media: 1,630,415,079 934,159,365 57% $12.27 $20,000,006 0.112% 1,825,228 $10.96
New York Target Audience: 6,121,000 Goal: 1.5MM
San Francisco Target Audience: 4,988,000
Total Target Audience: 11,109,000
Average Annual Frequency: 84
Average Monthly Frequency: 7 Goal: 7+ monthly frequency (average)
44

46. Direct Mail & Email
45

47. Direct Mail & Email
Impressions per Gross Gross Click to Site Cost per Site
Email Emailings Universe Spend Site Visits
Emailing Impressions CPM Rate (%) Visit
Digitally Connected Tablet Owners 4 4,339,572 4,000,000 16,000,000 $90 $1,440,000 0.50% 80,000 $18.00
Mobile Application Users and Downloaders 2 9,478,155 1,000,000 2,000,000 $83 $165,000 0.50% 10,000 $16.50
Rock & Roll Music Lovers Guild 2 1,426,054 1,000,000 2,000,000 $165 $330,000 0.50% 10,000 $33.00
Sports Illustrated Fantasy 2 673,418 500,000 1,000,000 $79 $79,000 0.50% 5,000 $15.80
Total Media: 21,000,000 $96 $2,014,000 0.50% 105,000 $19.18
Impressions per Gross Gross Click to Site Cost per Site
Direct Mail Mailings Universe Spend Site Visits
Mailing Impressions CPM Rate (%) Visit
Mobile Application Users and Downloaders 2 9,478,155 1,000,000 2,000,000 $83 $165,000 1.25% 25,000 $6.60
Sports Illustrated Fantasy 2 673,418 500,000 1,000,000 $79 $79,000 1.25% 12,500 $6.32
Total Media: 10,151,573 1,500,000 3,000,000 $81 $244,000 1.25% 37,500 $6.51
Production Costs ($0.75 per mailing): 3,000,000 $2,250,000
Total Budget: 3,000,000 $831 $2,494,000 1.250% 37,500 $66.51
46

48. Direct Mail & Email Lists
Sports Illustrated Fantasy
Rock & Roll Music Lovers Guild
Infogroup
Specialists Marketing Services, Inc.
Universe
673,418
Universe
13,987,655
Base Price
$105/M
Base Price
$150/M
Selects
Selects
Email
$45/M
Age
$5/M
Zip
$8/M
Zip
$5/M
Marital Status
$5/M
Mobile Application Users and Downloaders
Take 5 Solutions
Digitally Connected Tablet Owners
Universe
9,478,155
eTargetMedia.com, Inc.
Base Price
$150/M
Universe
4,339,572
Selects
Base Price
$80/M
HHI
$5/M
Selects
Zip
$5/M
Email Personalization
$10/M
Gender
$5/M
Age, gender, income, lifestyle
$250
interest, marital status, Zip
47

49. Display
Digital (banners)
48

50. Digital Display
(Banners)
49

51. Display
Click to Site Rate Cost per Site
Site Placement Unit Impressions CPM Spending Site Visits
(%) Visit
Sports 300,000,000 $4.67 $1,400,000 0.037% 110,000 $12.73
ESPN Run of Site 728 x 90 50,000,000 $3.00 $150,000 0.020% 10,000 $15.00
Run of Site 160 x 600 50,000,000 $5.00 $250,000 0.040% 20,000 $12.50
Run of Site 300 x 250 50,000,000 $6.00 $300,000 0.050% 25,000 $12.00
Subtotal: 150,000,000 $4.67 $700,000 0.037% 55,000 $12.73
Yahoo Sports Run of Site 728 x 90 50,000,000 $3.00 $150,000 0.020% 10,000 $15.00
Run of Site 160 x 600 50,000,000 $5.00 $250,000 0.040% 20,000 $12.50
Run of Site 300 x 250 50,000,000 $6.00 $300,000 0.050% 25,000 $12.00
Subtotal: 150,000,000 $4.67 $700,000 0.037% 55,000 $12.73
Entertainment 60,000,000 $4.67 $280,000 0.037% 22,000 $12.73
RollingStone Run of Site 728 x 90 20,000,000 $3.00 $60,000 0.020% 4,000 $15.00
Run of Site 160 x 600 20,000,000 $5.00 $100,000 0.040% 8,000 $12.50
Run of Site 300 x 250 20,000,000 $6.00 $120,000 0.050% 10,000 $12.00
Subtotal: 60,000,000 $4.67 $280,000 0.037% 22,000 $12.73
News 617,600,000 $4.85 $2,996,600 0.039% 237,900 $12.60
NYTimes Sports 728 x 90 50,000,000 $3.00 $150,000 0.020% 10,000 $15.00
Sports 300 x 250 50,000,000 $6.00 $300,000 0.050% 25,000 $12.00
Arts 300 x 250 20,000,000 $6.00 $120,000 0.050% 10,000 $12.00
Technology 300 x 250 20,000,000 $6.00 $120,000 0.050% 10,000 $12.00
Subtotal: 140,000,000 $4.93 $690,000 0.039% 55,000 $12.55
San Francisco Chronicle Sports 728 x 90 40,000,000 $3.00 $120,000 0.020% 8,000 $15.00
Sports 300 x 250 40,000,000 $6.00 $240,000 0.050% 20,000 $12.00
Entertainment 300 x 250 20,000,000 $6.00 $120,000 0.050% 10,000 $12.00
Entertainment 728 x 90 20,000,000 $3.00 $60,000 0.020% 4,000 $15.00
Subtotal: 120,000,000 $4.50 $540,000 0.035% 42,000 $12.86
Fox News Entertainment 300 x 250 10,000,000 $6.00 $60,000 0.050% 5,000 $12.00
Lifestyle 300 x 250 10,000,000 $6.00 $60,000 0.050% 5,000 $12.00
Sports 300 x 250 50,000,000 $6.00 $300,000 0.050% 25,000 $12.00
Subtotal: 70,000,000 $6.00 $420,000 0.050% 35,000 $12.00
Huffington Post Comedy 300 x 250 8,000,000 $6.00 $48,000 0.050% 4,000 $12.00
Tech 300 x 250 8,000,000 $6.00 $48,000 0.050% 4,000 $12.00
Subtotal: 16,000,000 $6.00 $96,000 0.050% 8,000 $12.00
Salon Run of Site 728 x 90 8,000,000 $3.00 $24,000 0.020% 1,600 $15.00
Run of Site 300 x 250 8,000,000 $6.00 $48,000 0.050% 4,000 $12.00
Subtotal: 16,000,000 $4.50 $72,000 0.035% 5,600 $12.86
CNN Home 728 x 90 30,000,000 $3.00 $90,000 0.020% 6,000 $15.00
Home 160 x 600 30,000,000 $5.00 $150,000 0.040% 12,000 $12.50
Home 300 x 250 30,000,000 $6.00 $180,000 0.050% 15,000 $12.00
Tech 728 x 90 20,000,000 $3.00 $60,000 0.020% 4,000 $15.00
Tech 160 x 600 20,000,000 $5.00 $100,000 0.040% 8,000 $12.50
Tech 300 x 250 20,000,000 $6.00 $120,000 0.050% 10,000 $12.00
World 728 x 90 40,000,000 $3.00 $120,000 0.020% 8,000 $15.00
World 160 x 600 35,000,000 $5.00 $175,000 0.040% 14,000 $12.50
World 300 x 250 30,600,000 $6.00 $183,600 0.050% 15,300 $12.00
Subtotal: 255,600,000 $4.61 $1,178,600 0.036% 92,300 $12.77 50
Grand Total: 977,600,000 $4.78 $4,676,600 0.038% 369,900 $12.64

52. Display Flighting
Site October November December January February March April May June July August September
Sports
ESPN
Yahoo Sports
Entertainment
RollingStone
News
NYTimes
San Francisco Chronicle
Fox News
Huffington Post
Salon
CNN
No Ads
Reduced
Full
51

53. Display Site Info
CNN ESPN Fox News
Median Age: 42 Age: 18-34 (31%) Age: 25-54 (59%)
HHI: $150,000+ (122 index) Median Age: 30.4 Median Age: 46
Median Income: $71,048 Gender: 79% Males Gender: 54% Males
Monthly Uniques: 73M HHI: $100,000+ (33%) HHI: $75,000+ (46%)
Median Income: $80,815 Median Income: $76,000
Monthly Uniques: 42.6M Monthly Uniques: 22.9M
Monthly Page Views: 896M
Huffington Post NYTimes.com RollingStone
HHI: $150,000+ (more likely) Median Age: 46 Median Age: 34
Education: Post-Graduate Degree (more likely) Gender: 51% Males Gender: 61% Males
Monthly Uniques: 28M Median HHI: $79,418 Median HHI: $61,403
Education: 56% College+ Monthly Uniques: 3.7M
Audience: 34M Monthly Page Views: 27M
Salon San Francisco Chronicle (SFGate.com) Yahoo Sports*
Median Age: 36 Age: 35-54 (49.9%) Age: 25-34 (158 index)
Gender: 60% Males Gender: 54.1% Males HHI: $150,000+ (114 index)
Avg. HHI: $92,000 HHI: $100,000+ (56.2%) Gender: Males (129 index)
Monthly Uniques: 7.6M Education: College Graduate + (63.5%) Education: Grad School (126 index)
Monthly Page Views: 128M Monthly Uniques: 6.6M
* Quantcast data from 7/26/12
52

54. SEM
53

55. SEM "
Keywords with Estimated Impressions
Campaign Keyword Estimated Local Monthly Searches Campaign Keyword Estimated Local Monthly Searches
Brand economist android app 390 Brand the economist magazine cover 110
Brand economist app android 390 Brand economist debate 590
Brand economist app 1,300 Brand economist debates 320
Brand economist apps 880 Brand economist delivery 140
Brand the economist app 1,300 Brand economist democracy index 720
Brand economist back issues 73 Brand digital economist 720
Brand economist issues 880 Brand economist digital 720
Brand the economist archive 320 Brand economist digital subscription 390
Brand the economist archives 320 Brand the economist digital 720
Brand articles from the economist 1,300 Brand discount economist subscription 1,000
Brand economist article 1,600 Brand economist discount 1,900
Brand economist articles 1,300 Brand economist discount code 91
Brand the economist article 1,600 Brand economist discount subscription 1,000
Brand the economist articles 1,300 Brand economist magazine discount 210
Brand economist asia 320 Brand economist magazine discount subscription 91
Brand the economist asia 320 Brand economist subscription discount 1,000
Brand economist audio 1,900 Brand the economist discount 1,900
Brand economist audio edition 590 Brand the economist discount magazine subscriptions 91
Brand the economist audio 1,900 Brand the economist magazine discount 210
Brand best economist 5,400 Brand the economist subscription discount 1,000
Brand economist blackberry app 28 Brand download the economist 880
Brand economist blog 1,600 Brand economist download 880
Brand economist blogs 720 Brand economist magazine download 58
Brand the economist blog 1,600 Brand the economist download 880
Brand economist book 2,900 Brand economist editorial 260
Brand economist books 1,600 Brand editor of the economist 390
Brand the economist book 2,900 Brand the economist editorial 260
Brand the economist books 1,600 Brand economist education 1,300
Brand economist book review 390 Brand economist ebook 140
Brand economist book reviews 260 Brand economist electronic subscription 46
Brand business economist 3,600 Brand the economist ebook 140
Brand buy the economist 880 Brand the economist epub 140
Brand economist calendar 480 Brand economist ereader 16
Brand the economist calendar 480 Brand economist europe 480
Brand canadian economist 170 Brand the economist europe 480
Brand economist cartoons 320 Brand economist finance 390
Brand economist jokes 880 Brand finance economist 390
Brand cheap economist subscription 170 Brand financial economist 2,400
Brand cheap subscription economist 170 Brand economist forum 320
Brand cheapest economist subscription 170 Brand economist for free 2,400
Brand economist conference 880 Brand economist free 2,400
Brand economist conferences 390 Brand economist free subscription 210
Brand the economist conferences 390 Brand economist free trial 28
Brand conservative economists 1,000 Brand economist trial subscription 12
Brand economist cover 2,900 Brand free economist 2,400
Brand economist covers 880 Brand free economist magazine 91
Brand economist magazine covers 73 Brand free economist subscription 210
Brand the economist cover 2,900 Brand free subscription to the economist 210
Brand the economist covers 880 Brand free the economist magazine 91
54

56. SEM "
Keywords with Estimated Impressions
Campaign Keyword Estimated Local Monthly Searches Campaign Keyword Estimated Local Monthly Searches
Brand is the economist free online 91 Brand economist kindle subscription 110
Brand the economist for free 2,400 Brand economist on kindle 1,600
Brand the economist free 2,400 Brand economist subscription kindle 110
Brand the economist free articles 22 Brand kindle economist 1,600
Brand the economist free online 91 Brand kindle economist subscription 110
Brand the economist free subscription 210 Brand kindle the economist 1,600
Brand the economist free trial 28 Brand the economist kindle 1,600
Brand the economist magazine free 91 Brand about the economist magazine 12,100
Brand economist gift 480 Brand economist mag 170
Brand economist gift subscription 110 Brand economist magazin 46
Brand economist gifts 170 Brand economist magazine 12,100
Brand gifts for economists 170 Brand economist magazines 480
Brand economist group 1,900 Brand economist magzine 12
Brand the economist group 1,900 Brand economist the magazine 12,100
Brand industrial economist 480 Brand economists magazine 5,400
Brand economist eiu 33,100 Brand is the economist a magazine 12,100
Brand economist intelligence 40,500 Brand magazine economist 12,100
Brand economist intelligence unit 40,500 Brand magazine the economist 12,100
Brand eiu economist 33,100 Brand magazines economist 480
Brand the economist eiu 33,100 Brand magazines the economist 480
Brand the economist intelligence 40,500 Brand the economist mag 170
Brand the economist intelligence unit’s 210 Brand the economist magazin 46
Brand the economist intelligence unit 40,500 Brand the economist magazine 12,100
Brand economist intelligent 480 Brand the economist magazine articles 91
Brand economist intelligent life 260 Brand the economist magazines 480
Brand intelligent life economist 260 Brand the economist magzine 12
Brand intelligent life the economist 260 Brand the economists magazine 5,400
Brand the economist intelligent life 260 Brand what is the economist magazine 12,100
Brand international economist 1,300 Brand economist mba 1,900
Brand economist app ipad 140 Brand economist mba ranking 1,000
Brand economist for ipad 1,000 Brand economist mba rankings 1,000
Brand economist ipad 1,000 Brand mexico the economist 390
Brand economist ipad app 140 Brand de economist 673,000
Brand economist ipad edition 12 Brand e economist 720
Brand economist ipad price 36 Brand ecnomist 480
Brand economist ipad subscription 140 Brand ecomomist 260
Brand economist magazine ipad 22 Brand ecomonist 140
Brand economist on ipad 1,000 Brand econimist 1,000
Brand ipad economist 1,000 Brand econmist 1,900
Brand ipad the economist 1,000 Brand economicst 390
Brand the economist ipad 1,000 Brand economis 3,600
Brand economist iphone 260 Brand ekonomist 480
Brand economist iphone app 110 Brand eonomist 210
Brand the economist iphone 260 Brand he economist 1,000
Brand economist journal 1,300 Brand t he economist 170
Brand the economist journal 1,300 Brand te economist 46
Brand economist for kindle 1,600 Brand teh economist 170
Brand
Brand
economist kindle
economist kindle edition
1,600
28
Brand
Brand
th e economist
th economist
55
16
320

57. SEM "
Keywords with Estimated Impressions
Campaign Keyword Estimated Local Monthly Searches Campaign Keyword Estimated Local Monthly Searches
Brand the conomist 590 Brand economist print edition 170
Brand the ecconomist 110 Brand the economist print 880
Brand the ecnomist 480 Brand the economist print edition 170
Brand the ecomomist 260 Brand economist publication 170
Brand the ecomonist 140 Brand economist publications 110
Brand the econimist 1,000 Brand the economist publication 170
Brand the econmist 1,900 Brand economist rankings 2,400
Brand the econom ist 73 Brand economist report 1,600
Brand the economicst 390 Brand economist reports 880
Brand the economis 3,600 Brand economist magazine review 210
Brand theeconomist 5,400 Brand economist review 2,400
Brand economist mobile 260 Brand the economist magazine review 210
Brand the economist mobile 260 Brand the economist review 2,400
Brand new economist 4,400 Brand the economist reviews 880
Brand the new economist 4,400 Brand economist rss 480
Brand economist news 1,600 Brand the economist rss 480
Brand the economist news 1,600 Brand economist shop 720
Brand economist newsletter 36 Brand the economist in spanish 210
Brand economist news paper 590 Brand economist statistics 590
Brand economist newspaper 880 Brand statistics for economists 720
Brand economist newspaper ltd 58 Brand economist store 720
Brand is the economist a newspaper 880 Brand economist academic 480
Brand the economist news paper 590 Brand economist academic subscription 46
Brand the economist newspaper 880 Brand economist for students 880
Brand the economist newspaper limited 58 Brand economist student 2,400
Brand economist nook 210 Brand economist student discount 390
Brand the economist nook 210 Brand economist student offer 36
Brand economist magazine online 91 Brand economist student price 110
Brand economist on line 1,600 Brand economist student rate 110
Brand economist online 1,900 Brand economist student subscription 1,300
Brand economist online access 36 Brand economist student subscriptions 1,300
Brand economist online edition 36 Brand economist students 880
Brand economist online subscription 260 Brand economist subscription student 1,300
Brand economists online 880 Brand student economist 2,400
Brand online economist 1,900 Brand student economist subscription 1,300
Brand the economist articles online 22 Brand student subscription economist 1,300
Brand the economist magazine online 91 Brand student subscription the economist 1,300
Brand the economist on line 1,600 Brand the economist student 2,400
Brand the economist online 1,900 Brand the economist student discount 390
Brand the economist online edition 36 Brand the economist student subscription 1,300
Brand economist paper 880 Brand the economist subscription student 1,300
Brand the economist paper 880 Brand economist subscribe 880
Brand economist pdf 1,600 Brand economist subscriber services 140
Brand the economist pdf 1,600 Brand economist unsubscribe 73
Brand economist podcast 880 Brand subscribe economist 880
Brand economist podcasts 170 Brand subscribe the economist 880
Brand the economist podcast 880 Brand subscribe to economist 880
Brand
Brand
the economist podcasts
political economist
170
1,000
Brand
Brand
subscribe to the economist
subscribe to the economist magazine
56
880
58

58. SEM "
Keywords with Estimated Impressions
Campaign Keyword Estimated Local Monthly Searches Campaign Keyword Estimated Local Monthly Searches
Brand subscribing to the economist 170 Brand price of the economist 3,600
Brand the economist subscribe 880 Brand the economist cover price 46
Brand economist annual subscription 46 Brand the economist price 3,600
Brand economist magazine subscription 590 Brand economist renew 390
Brand economist magazine subscriptions 480 Brand economist renewal 590
Brand economist subs 480 Brand economist subscription renewal 73
Brand economist subscription 12,100 Brand the economist renewal 590
Brand economist subscription services 140 Brand economist 673,000
Brand economist subscriptions 2,900 Brand economist economist 673,000
Brand economist yearly subscription 22 Brand economist the 673,000
Brand magazine subscription economist 590 Brand economists 450,000
Brand magazine subscriptions economist 480 Brand the economist 673,000
Brand subscription economist 12,100 Brand the economist the 673,000
Brand subscription the economist 12,100 Brand the economist the economist 673,000
Brand subscription to economist 12,100 Brand the economists 450,000
Brand subscription to the economist 12,100 Brand the economist the world this week 46
Brand subscription to the economist magazine 590 Brand economist times 1,600
Brand subscriptions economist 2,900 Brand the economist times 1,600
Brand the economist magazine subscription 590 Brand economist t shirt 210
Brand the economist subscription 12,100 Brand economist t shirts 140
Brand the economist subscription services 140 Brand economist twitter 590
Brand the economist subscriptions 2,900 Brand the economist twitter 590
Brand the economist cost 3,600 Brand british economist 880
Brand economist deal 1,300 Brand british economists 590
Brand economist deals 1,000 Brand economist magazine uk 22
Brand economist magazine deal 110 Brand the economist britain 210
Brand economist magazine deals 110 Brand the economist magazine uk 22
Brand economist magazine subscription deals 28 Brand the economist subscription uk 22
Brand economist subscription deal 480 Brand american economist 3,600
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Brand the economist deal 1,300 Brand the american economist 3,600
Brand the economist deals 1,000 Brand the economist us 5,400
Brand the economist magazine deals 110 Brand the economist usa 2,400
Brand the economist magazine subscription deals 28 Brand us economist 5,400
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Brand economist offer 390 Brand economist view 6,600
Brand economist offer code 22 Brand economists view 6,600
Brand economist offers 590 Brand the week vs the economist 73
Brand economist special offer 36 Brand economist website 320
Brand economist subscription offer 58 Brand economist.co 22
Brand economist subscription offers 260 Brand economist.com 8,100
Brand the economist offer 390 Brand economists.com 16
Brand the economist offers 590 Brand the economist website 320
Brand the economist subscription offers 260 Brand the economist.com 8,100
Brand economist cover price 46 Brand ww.economist.com 5
Brand economist magazine price 91 Brand www.economist 110
Brand economist price 3,600 Brand www.economist.co 5
Brand
Brand
economist subscription price
how much is the economist magazine
170
16
Brand
Brand
www.economist.com
www.the economist
57
1,600
28

59. SEM "
Keywords with Estimated Impressions
Campaign Keyword Estimated Local Monthly Searches Campaign Keyword Estimated Local Monthly Searches
Brand economist weekly 210 Non-Brand current events world 27,100
Brand is the economist weekly 210 Non-Brand current news 673,000
Brand the economist this week 480 Non-Brand current news articles 40,500
Brand the economist weekly 210 Non-Brand current news events 22,200
Brand the economist weekly magazine 46 Non-Brand current news stories 18,100
Brand weekly economist 210 Non-Brand current science articles 12,100
Brand what is economist 673,000 Non-Brand current science news 8,100
Brand world economist 4,400 Non-Brand current social issues 8,100
Brand economist zinio 46 Non-Brand current world events 27,100
Non-Brand interesting articles 33,100 Non-Brand current world news 8,100
Non-Brand short articles 22,200 Non-Brand economic current event 12,100
Non-Brand sports articles 49,500 Non-Brand economic current events 12,100
Non-Brand magazine articles 165,000 Non-Brand economics current event 9,900
Non-Brand australian economy 6,600 Non-Brand economics current events 9,900
Non-Brand business blog 74,000 Non-Brand economy current events 9,900
Non-Brand articles on business 74,000 Non-Brand current international events 8,100
Non-Brand business article 74,000 Non-Brand international current event 8,100
Non-Brand business articles 74,000 Non-Brand world current event 14,800
Non-Brand business magazine 74,000 Non-Brand world current events 27,100
Non-Brand business magazines 18,100 Non-Brand world current news 8,100
Non-Brand weekly business magazine 58 Non-Brand international current events 8,100
Non-Brand business events 40,500 Non-Brand articles about economics 27,100
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Non-Brand business news 165,000 Non-Brand articles on the economy 27,100
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Non-Brand business newspapers 5,400 Non-Brand economics article 22,200
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Non-Brand business publications 27,100 Non-Brand economic downturn 9,900
Non-Brand buy magazines 12,100 Non-Brand economic issues 60,500
Non-Brand business current events 9,900 Non-Brand economic recession 18,100
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Non-Brand current business events 9,900 Non-Brand economic magazine 6,600
Non-Brand current economic events 12,100 Non-Brand economy magazines 590
Non-Brand current economy 33,100 Non-Brand economic news 49,500
Non-Brand current event 823,000 Non-Brand economic news articles 5,400
Non-Brand current event articles 49,500 Non-Brand economics news 22,200
Non-Brand current events 1,000,000 Non-Brand economy news 49,500
Non-Brand current events articles 33,100 Non-Brand news economics 22,200
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Non-Brand
Non-Brand
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current events on the economy
9,900
9,900
Non-Brand
Non-Brand
business economics
development economics
58
60,500
22,200

60. SEM "
Keywords with Estimated Impressions
Campaign Keyword Estimated Local Monthly Searches Campaign Keyword Estimated Local Monthly Searches
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Non-Brand economic data 49,500 Non-Brand economic globalization 9,900
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Non-Brand economic events 33,100 Non-Brand global economic crisis 9,900
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Non-Brand economic policy 90,500 Non-Brand global stock market 12,100
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Non-Brand economic review 33,100 Non-Brand global finance 22,200
Non-Brand economic situation 14,800 Non-Brand global financial crisis 12,100
Non-Brand economic statistics 27,100 Non-Brand global news 110,000
Non-Brand economic topics 8,100 Non-Brand global culture 18,100
Non-Brand economic trends 14,800 Non-Brand headline news 165,000
Non-Brand economics journals 8,100 Non-Brand headlines today 14,800
Non-Brand economics today 14,800 Non-Brand news headlines 74,000
Non-Brand economies 450,000 Non-Brand news headlines today 5,400
Non-Brand economy today 27,100 Non-Brand today news headlines 5,400
Non-Brand financial economics 33,100 Non-Brand international finance 49,500
Non-Brand managerial economics 22,200 Non-Brand international economics 40,500
Non-Brand national economy 18,100 Non-Brand international economy 40,500
Non-Brand new economics 40,500 Non-Brand the international economy 40,500
Non-Brand the economy today 27,100 Non-Brand international stock 40,500
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Non-Brand europe economy 22,200 Non-Brand international stocks 6,600
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Non-Brand finance articles 12,100 Non-Brand international market 135,000
Non-Brand financial articles 12,100 Non-Brand international markets 60,500
Non-Brand finance magazine 8,100 Non-Brand international business 246,000
Non-Brand financial magazine 12,100 Non-Brand international events 33,100
Non-Brand financial magazines 3,600 Non-Brand international articles 18,100
Non-Brand accounting news 5,400 Non-Brand international news 368,000
Non-Brand finance news 27,100 Non-Brand international news articles 5,400
Non-Brand financial market news 22,200 Non-Brand international news today 9,900
Non-Brand financial news 90,500 Non-Brand international newspapers 12,100
Non-Brand money news 40,500 Non-Brand magazine subscribe 74,000
Non-Brand news finance 27,100 Non-Brand magazine subscription 246,000
Non-Brand news financial 90,500 Non-Brand magazine subscription deals 6,600
Non-Brand wall street news 22,200 Non-Brand magazine subscriptions 201,000
Non-Brand economy publications 170 Non-Brand magazines subscriptions 74,000
Non-Brand financial publications 2,400 Non-Brand subscribe magazine 74,000
Non-Brand business finance 110,000 Non-Brand subscribe to magazines 49,500
Non-Brand financial market 1,000,000 Non-Brand best magazines 90,500
Non-Brand financial markets 301,000 Non-Brand entrepreneur magazine 27,100
Non-Brand
Non-Brand
financial review
google finance
90,500
823,000
Non-Brand
Non-Brand
investment magazine
it magazine
59
6,600
16,600,000