Business Presentation

1. Broke Enthuasiasts + Internet
Marketing
= Profit.
Combining Retro Gaming And Incentive Marketing
Into A Profit Making Machine

2. Element One: Retro Gaming
 Over 5 million video games have been made
until today.
 Countless classics are still mentioned in the
video game press every day. They are like
movies and books: A whole culture!
- Examples: Bioshock, System Shock, To The
Moon, Deus Ex

3. Still Value In Them? You Bet!
 49% of European gamers like to revisit classic
games
 Constantly mentioned by the press - even the
traditional one!
 - Shops like Good Old Games (GOG) raked in
$34 million in revenue alone in 2018

4. Let’s let the numbers speak…

5. … And People Still Pay Good
Money For Those Games

6. Enough Said !!

7. Element 2: CPA Incentive Marketing
Online companies need customers -
sometimes even paid ones!
- App installs, entering private information in
exchange for a chance to win something…
. and customers and affiliates get paid for it.

8. A thriving industry
 - Incentive marketing has been around for
years!
 Several advertising companies rely almost
exclusively on it… and they’re making millions!

9. Example: CPALead, A Key Player
 CPALead is a company based in Las Vegas
 Revenue: $21 Million a year
 Has been in the business of incentive marketing
for 16 years now!

10. And who are the advertisers?
 Banks! Game Developers! Sweepstake
companies! App developers!

11. Just Check It Out… Even The
TikTok Sometimes.

12. … And More…

13. … And More!!

14. And How Much Do They Pay For It?
Quite A Bit!

15. Or Here!

16. And Why Would Users Go Through
These Offers?
 To make some easy money.
 Or to get something from it!

17. Content Locking: Download This
App And Get A Reward!
 A very accepted business model.
 End users get access to exclusive content in
exchange for downloading an app.
 Some websites even offer expensive gift cards
in exchange for signing up for free trial offers!

18. (These Guys, For Example)

19. Summary
 Companies pay for users and customers.
 They pay quite a bit for that
 … and this has been going on for years!

20. Element 3: Affiliate Marketing And
Website Owners
 Countless websites exist on video games. A lot
of them are small
 And an impressive amount of websites are
online just to offer customers a way to
download video games for free!

21. … And They Want To Male Money!
But How?
 Displaying Ads and popups annoys visitors and
pays really bad.
 $1-2 Dollars per thousand website visitors is a
common payout for these kind of ads.

22. Come On! That’s Just Ridiculous!

23. There Is Still Affiliate Marketing…
 Website owners can advertise products and
earn a commission for sales.
 A very common business model, and a main
source of income for many website owners.

24. … But The Payouts Are Horrible For
Retail Games!

25. 6% ?!!
 Example: System Shock 2 costs $9.99 at Good
Old Games
 $9.99 x 0.06 = Less than 60 Cents
 And that’s only if the player actually buys it!

26. (Oh, And For Cheaper Games, It’s
Less)

27. The Website Owner Will Be Sad

28. We Need To Help Them!!

29. Uhm… What If We Could Get The
Games Cheaper?!

30. We Can!! Enter Element 3: Game
Key Stores
 Several retailers offer video game keys for
cheap
 Very easy to use for the end customer- the
player.
 Discounts of 80% and more!

31. For Example, System Shock 2 Is
For Sale At GcdKey

32. User Convenience? Maximum!
 Game comes as a software key, that can be
used with game clients like Steam
 Gamers are very used to these tools, game can
be activated and downloaded automatically.

33. (Only Most Customers Don’t Know
They Can Get These Games Way
Cheaper

34. … But That Does Not Help The
Website Owners. Even less
commission for them

35. So What Can We Do?
Combining The Elements

36. Our Business Model: Free Video
Games For The Customer, In
Exchange For Doing Simple Tasks

37. Putting It All Together
 People like old games, but gam
expensive
 Website owners offer content a
downloads of these games (ille
time!), but they struggle to mak
 We know how to get the games
 Advertisers will pay us money f
people to do something easy fo
 Even if we pay the customer fo

38. A Win-Win For Everybody!
 The end customer gets a free video game worth
$9.99
 (Which we pay only $1.5 for… lol)
 We pay the website owner a way higher
commission than other affiliate programs
 And we get a nice, fat cut of it all!

39. And Do Numbers Work Out? Hell,
Yeah!
 Example: End customer has to download one
app, and to enter one free sweepstake
 Payout to us: 1.5$ for the app, $2 for the
sweepstake
 Website owner gets 1$ from us for every user
who does this
 We pay $1.5 for the game key

40. Our Profit
 We have costs of $2.5 (costs for the video
game key + $1 for the website owner
 Advertising agency pays us $3.5
 Our profit: $1
 That’s 40% Per Transaction