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10.19.10 michael rubin and summit up banking on social media

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The Obligatory Boring “About Me” Slide ,[object Object]
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Don’t be shy
Most Trusted Professions Source: GfK Custom Research, June 2009
Least Trusted Professions Source: GfK Custom Research, June 2009
 
 
 
1. Consumers Trust Each Other First Consumers form their opinions about us before engaging with us. ,[object Object],[object Object],[object Object]
2. Search is the Internet’s Front Door Brand Brand Social Social Press
3. Everything Lives Forever in Google “ I’ve been a 5/3 customer for eight years. Our local branches are excellent and I’ve never had a problem with them at all! Maybe Indiana people are just nicer.” “ 5th 3rd is TERRIBLE! I will never ever do business with them again. ” Latest Comment (August 9, 2010) “ Has any one else experienced fraud of this nature?”
 
 
 
 
 
Misperceptions and Realities
Myth: Risk Outweighs Benefits “ Too much Risk” Reputational Regulatory Risk is ignoring: Conversation happens with or without you
Myth: Social Media is just a Viral Video “ We just need a YouTube video” (or a blog/Facebook/Twitter) Marketing best practices still apply: Define the strategy Don’t chase the shiny tactic Then select the tools
Myth: Social Media is just Teenagers Yapping Grandma and Grandpa are on Facebook Social Networking Usage of Adults Age 65+ 5% in 2005  26% in 2010
Myth: Social Media is just a Men’s Only Club Facebook Female: 57% Male: 43% MySpace Female: 64% Male: 36% Yelp Female: 57% Male: 43% LinkedIn Female: 50% Male: 50% YouTube Female: 50% Male: 50% Flickr Female: 55% Male: 45% Digg Male: 64% Female: 36% Foursquare Female: 50% Male: 50%
 
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May 2007: 1 million reviews February 2008: 2.3 million reviews March 2010: 10 million reviews
 
Big Picture: Overall Social Media Goals ,[object Object],[object Object],[object Object]
Big Picture: Overall Social Media Goals ,[object Object],[object Object],[object Object],[object Object]
 
Social Media Infrastructure
Social Media Strategic Framework
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10.19.10 michael rubin and summit up banking on social media

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  • 5. Most Trusted Professions Source: GfK Custom Research, June 2009
  • 6. Least Trusted Professions Source: GfK Custom Research, June 2009
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  • 11. 2. Search is the Internet’s Front Door Brand Brand Social Social Press
  • 12. 3. Everything Lives Forever in Google “ I’ve been a 5/3 customer for eight years. Our local branches are excellent and I’ve never had a problem with them at all! Maybe Indiana people are just nicer.” “ 5th 3rd is TERRIBLE! I will never ever do business with them again. ” Latest Comment (August 9, 2010) “ Has any one else experienced fraud of this nature?”
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  • 19. Myth: Risk Outweighs Benefits “ Too much Risk” Reputational Regulatory Risk is ignoring: Conversation happens with or without you
  • 20. Myth: Social Media is just a Viral Video “ We just need a YouTube video” (or a blog/Facebook/Twitter) Marketing best practices still apply: Define the strategy Don’t chase the shiny tactic Then select the tools
  • 21. Myth: Social Media is just Teenagers Yapping Grandma and Grandpa are on Facebook Social Networking Usage of Adults Age 65+ 5% in 2005  26% in 2010
  • 22. Myth: Social Media is just a Men’s Only Club Facebook Female: 57% Male: 43% MySpace Female: 64% Male: 36% Yelp Female: 57% Male: 43% LinkedIn Female: 50% Male: 50% YouTube Female: 50% Male: 50% Flickr Female: 55% Male: 45% Digg Male: 64% Female: 36% Foursquare Female: 50% Male: 50%
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  • 30. May 2007: 1 million reviews February 2008: 2.3 million reviews March 2010: 10 million reviews
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Hinweis der Redaktion

  1. Implementation Embed Social Media into the Enterprise, implement Social Media Engagement Process