5. I NEED TO CALL
MY FRIEND!!!
(but this would be outrageously expensive!)
6. We see an opportunity here
• Language barrier
• High cost of using personal
phone
• Awkward sense of being lost
in an unknown country
• The inconvenience of
information being incomplete
or outdated. TOO HEAVY,
OUTDATED
EXPENSIVE!
NOT VERY
USEFUL
7. HARDWARE & SOFTWARE
• Audio Guide with City Walks
• City Information
• Navigation
• Text Recognition & Translation
• Peer-messaging
BUNDLED SERVICES
•Cheap National & International
Phone Calls
•Customer Support Center
•Events Calendar
•Travel plan suggestions
The
STATISTICAL
USAGE
DATA
CAPTURE
8. Competitive Advantages
• First Movers
• Unique bundle of existing
technologies
• We are creating a new niche
• Small, motivated and focused –
Fast reaction time!
CORE ADVANTAGE IS THE PRODUCT ITSELF
10. Business Model
• Revenues will come from:
– Pascal One Rentals
• Cost drivers will be:
– Phone insurance and periodical
replacement
– Phone and data service from
providers
– Marketing campaigns
– Support and sales force salaries
– Software maintenance (developers)
11. Why Paris?
Addressable Market of:
• 7.4M international leisure tourists
• 4.9M internationalbusiness tourists
First international tourist destination
– 28 million tourists, 67.3 million overnight stays
– 130+ museums, 70+ cultural sites.
12. Our Target Market
• International Tourists
– Visiting Paris for leisure or business
– Individuals or unorganized tours
– Primarily English, Italian, Spanish,
German speakers
• Objectives
– Year 1: 0.5% of international tourists
– Year 5: 1.9% of international tourists
…don’tforget
the
Francophones!
13. Marketing Strategy
• Position as leading
integrated solution for
customers
– Innovative, easy to use,
comprehensive
• Impulse purchase of
service
– Affordable price
– Emphasis on distribution
channel
International
Tourists
Leisure
Oriented
Language
Need
15. Development Plan
6 months
•Prototyping
•Content
develop.
•Beta Testing
•Handset
acquisition
•Equip’Hotel
tradeshow
2011
•Q1
Pascal One
Launch
Campaign
Salon
Mondial de
Tourisme
2013
•Q2
Infomediary
model
adoption
•Q3
Pascal Two
prototyping
2014
•Q1
Pascal two
launch and
renewal of
stock
•Q4
Project
evaluation
2015
•Q2
Growth plan
development
• Time to Market 6 months
• Service Launch in March 2011
• Renewal and new features in Q1 2014
• New features available Q2 2012
16. -1000000
0
1000000
2000000
3000000
4000000
5000000
6000000
1 2 3 4 5 6
Financial Requirements
• DEVELOPMENT
MILESTONE (now)
– Total: 100.000€
– We have 40.000
– ASKING: 60.000
• LAUNCH
MILESTONE (2011)
– Additional
220.000 needed
• CASH POSITIVE
by 2012
DEVELOPMENT
MILESTONE
LAUNCH
MILESTONE
CASH POSITIVE
BY 2012
18. Financial Projections
• CF Positive in 2012Payback of 2 years
• Rate of return of 229% & around 3,6 million€ NPV
– Assumed opportunity cost of 20%
• 20% ROIC for year 5 (40% without dividends)
2010 2011 2012 2013 2014 2015
Free Cash Flow -88.806 -79.433 510.479 1.257.538 2.361.017 3.893.926
NET PRESENT VALUE :3.630.729,29€
IRR :229%
PAYBACK :2,0 years
20. Thank you for your attention
watch our video on youtube
Please do not hesitate to make any
questions now
21.
22. Exit Strategies
• Exit milestone Every three years
– Halting of investment (R&D, Mkt…)
– Dilution of salesforce
– 2 additional years of operation on
minimum costs
• Sale of the company
– To Travel agencies or Telecom based
software companies
– Trade value of customer data or business
model
STATISTICAL
USAGE
DATA
CAPTURE
23. Growth Plans & Options
• Inclusion of new features
– Booking service
• Geographical Expansion
– Limited to France
– International Expansion
• Inclusion of infomediary model
– Additional revenue stream
FROM YEAR 2
WILL DEPEND
ON FUNDING
1
2
WILL DEPEND
ON INITIAL
SUCCESS3
24. Risk Assesment 1/2
• No competitors on start
• New niche
– Confusing position for industry big
players
• High scalability
• Low structure costs
– Use of cloud computing
• Management salaries highly tied to
result
25. Risk Assesment 2/2
• High investment needed to keep
operations
• Existing technologies means
business model can be easily
replicated
• If international expansion is
delayed Risk of losing those
markets to follower businesses
