Insurance companies are monitoring the health habits of policyholders with pre-existing conditions, rewarding healthy behaviors with reduced premiums and penalizing unhealthy behaviors with higher premiums. Several insurance companies have partnered with gyms, dieticians, and fitness providers to discreetly track policyholders' activities and offer incentives to encourage compliance with treatment plans. The programs aim to help policyholders maintain healthy lifestyles to manage their conditions.

1. Your insurer is watching your
diet, fitness regimen
May Up Premiums For Those Who Are Off The Wagon
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2. Contd…
Insurance companies are keeping tabs on the regimen and diet of policyholders with pre-
existing medical conditions to reward those who stay on the wagon and knock those who
don't. Given that stress will exacerbate any illness, that makes one wonder if they're doing
their clients a service or disservice. After all, the last thing someone with, say , diabetes
and hypertension, wants is a company rep to leap out from behind a screen and exclaim:
“Don't eat that gulab jamun!“ Seriously, though, in what appears to be a well thought out
programme, several insurance firms have launched carrot-andstick policies to keep their
policyholders in shape.
Play by the rules, live a healthy lifestyle, and the companies offer you various benefits,
including reduced annual premiums; fall off the wagon and you'll have to pay higher
premiums. All of these wellness programmes are for people with pre-existing medical
conditions like diabetes, hypertension, cancer and other lifestyle ailments.
To keep discreet but thorough checks on their policyholders, the companies have tied up
with gymnasiums, dieticians, doctors and fitness consultants -and they believe it will help
policyholders stay on the straight and narrow road to fitness. Among the companies on the
ball are Bajaj Allianz General Insurance, Cigna TTK Health Insurance and Star Health and
Allied Insurance Co.
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3. Contd…
Cigna TTK Health Insurance, for instance, covers diabetes mellitus and diabetes
insipidus as part of its ProHealth insurance policy .It offers a “health coach“
programme for policyholders with these conditions.
Cigna TTK gives its customers a `Health Passport' -which lists a personalised meal
plan and lifestyle activity plan.
Bajaj Allianz General Insurance covers people with critical illnesses like cancer.To get
more people on board, the firm has tied up with spas, salons, and gyms. The
insurer also has tie-ups with online pharmacies, diagnostic scan centres and eye
care and dental care facilities to give its policyholders discounts.
Star Health and Allied Insurance Co, which also offers critical illness cover, runs its
own wellness programmes in schools, corporate houses and homes. A Star Health
policyholder can now opt to hit the gym every day or go to aerobic dance classes or
maybe something fancier like sessions in Chinese martial art tai chi.
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