8. NOKIA CASE
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9. Marketing
Navigate via the most
efficient route into the
hearts of the consumers
=
Loyal customers and Brand Lovers
24. Promise
50% of your marketing budget is wasted, only you
do not know what 50%
25. Promise
Better understanding of your marketing budget
(cost reduction)
What really matters when consumers buy
(risk reduction)
What drives consumers to stay loyal and become
brand lovers
(Financial growth)
27. Results
More accurate strategic market information
complete picture of your brand’s current competitive position
Better strategic decisions
Better performing brands
What gets measured, gets done!