Axa Assurance Maroc - Insurer Innovation Award 2024
Â
Accor1
1. Hotel Name COUNTRY
Creating a Culture
of
Performance Management
By Michael Smith
HR Director Novotel Ibis WTC â Dubai, UAE
2. Hotel Name COUNTRY
âąAccor Group - Brief Overview
âąWhy use a Performance System
âąElements of Competency based programs
âąMove Up â Novotel Brand Project
âąIdentifying Senior Management competencies
3.
4. Why create a performance Management System ?
âą It creates structure across your business
âąIt delivers at all levels â Multi Brands
âąOffers associates of all levels the best possible pathway to
attain their career goals
âąRecognition tool
âąSupports retention
âąSaves costs â 50% Annual salary cost
âąNew Hotels in Dubai during 2012
âą15 New Accor Hotels in the GCC in the next 3 years
5. Accor Corporate HR Strategy is âThe Best of Usâ Accor 2015.
Within this strategy are brand performance management systems
which meets the needs, not only of the associates involved but
essentially the needs of the client and the business.
At Accor we have established a culture of performance management
at all levels across our workforce which Measures â Rewards and
Develops our associates to offer them the best possible vehicle to
attain their career goals and be what they want to be within the Accor
family.
7. Measure
Competency Based Assessment: recruiting, promoting
Global Harmonisation Tools: a unique evaluation form across the
brands and levels GMs/ HODs and another one for employees
Assessment Centres: for development purposes: all VP of
Operations are assessed in a centre designed by an external
consultant based on Accor core competencies before being promoted
Guests Feedback: internal and external comments, employee opinion
survey every 2 years
8. Rewarding
Incentive Schemes: yearly bonus on achieving pre-set KPIs, sales
incentives, stock options
Accor Bernache Awards: for the values including performance and
innovation
Accor Middle East Awards: yearly awards for best performers in the
hotels in Smile, Heart and Najma (outstanding Performance)
categories
9. Develop
Academie Accor : overall training for all level and fields
Revenue Management Pass, Sales Pass, Distribution Pass,
Training Pass : qualifying training programmes with 3 levels of
Certification by an external body.
International Hospitality Management Programme: to develop
future hotel General Managers and number 2s
Brand Development Programmes
Sofitel : School of Excellence
Pullman : Body and Soul
Novotel: Move Up
Ibis : Players
18. General Managers: Competencies Identified
Business Management
Human Resource Management
Financial Management
Marketing & Distribution
Sustainable Development
Environment
Local resources
Diversity
19. General Managers: Competencies Identified
Example
IHMP Projects
Before: work alone on a project that was purely hotel based.
Now: group work, 5 participants from around the world with different
backgrounds and experience
Project:
As land has been purchased in Berlin by the company. Decide what
hotel size and brand(s) should be built.
20. In Summary Performance Management:
Needs to be all encompassing across the
business, to everyone and for everyone at all
levels.
Is a key driver in the success of any
business and must be kept alive.
Is an effective Sales tool to attract, retain
and develop your companies most important
resource
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