P2P Voiceover Sites #WoVoChat 2-25-15

P2P Voiceover Sites
Twitter Chat
Wednesday, February 25, 2015
12pmPT/2pmCT/3pmET
#WoVoChat
@WorldVoicesOrg
www.worldvo.org

#WoVoChat www.worldvo.org
Featuring
J. Michael Collins & Matt Cowlrick

Q1: How are P2P’s GOOD for the
voiceover marketplace? #WoVoChat

A1: Online sites allow talent from around the country
and around the world to access the industry like never
before. #WoVoChat
@jmcvoiceover
A1: Online sites create an open and dynamic
marketplace where success is based on merit, not
connections. #WoVoChat
@jmcvoiceover
A1: Online sites create work where none existed by
allowing clients access to voice talent in a manner free
of bureaucracy. #WoVoChat
@jmcvoiceover
A1: Online sites help talent grow and progress in their
career by enabling them to develop their business from
the ground up. #WoVoChat
@jmcvoiceover

A1: They level the playing field and give new
producers access to voices with the online tools they
understand. #WoVoChat
@VO_Kennelly
A1: They bring jobs, educational content, connect
people to people and sometimes sponsor community
events. #WoVoChat
@StevenLowell
A1: Democratize the audition process, so talent
doesn’t need to be in LA or NYC here in the US.
#WoVoChat
@vallencourt
A1: They allow talent to connect with customers they
may not meet otherwise. #WoVoChat
@lisaricevoice

Q2: How are P2P’s BAD for the
voiceover marketplace? #WoVoChat

A2: P2P founders often come from industries such as
tech & marketing & don’t have the same experience in
VO as agents and talent. #WoVoChat
@DownUnderVO
A2: As such, focus is sometimes on transactions
(fees, subscriptions) rather than fair rates and
conditions for talent. #WoVoChat
@DownUnderVO
A2: Talent can become too fixated on P2P’s & not seek
direct relationships w/ad agencies, production houses &
marketing depts. #WoVoChat
@DownUnderVO
A2: Some P2P’s have a reluctance to be transparent
about their processes, which prevents accountability.
#WoVoChat
@DownUnderVO

A2: P2P’s are bad in that they teach talent to conform
to their guidelines and needs, not necessarily those of
the talent. #WoVoChat
@StevenLowell
A2: They inhibit (or sometimes prohibit) VO client
communications. #WoVoChat
@PeterBishipVO
A2: As a producer I have to sit through many levels of
“professional”. #WoVoChat
@VO_Kennelly
A2: Too much encouragement for speed-auditioning.
#WoVoChat
@JCDunnVOX

Q3: Are P2P’s taking over territory that
agents traditionally held. #WoVoChat

A3: Yes and No. P2P’s are growing their base in the
local and regional commercial markets, but not so
much in the national market. #WoVoChat
@jmcvoiceover
A3: P2P’s are acting as clearing houses for jobs many
agents don’t handle, like internal narration and
elearning. #WoVoChat
@jmcvoiceover
A3: P2P’s offer an egalitarian marketplace that requires
not introductions or contacts, unlike most leading
agencies. #WoVoChat
@jmcvoiceover
A3: Online sites help talent grow and progress in their
career by enabling them to develop their business from
the ground up. #WoVoChat
@jmcvoiceover

Q4: You design the perfect P2P. What
would it look like? #WoVoChat

A4: The owners make money by subscribing the
clients too, not just the talent. #WoVoChat
@CourVo
A4: The site has some way of qualifying the
professionalism of the talent. #WoVoChat
@CourVo
A4: Owners hold to minimum compensation formulas for
the different genres, and keep to them. #WoVoChat
@CourVo
A4: Auditions come with a report of how many people
have auditioned already.(some do so now) #WoVoChat
@CourVo

A4: Talent have access to all or most of the available
jobs. #WoVoChat
@CourVo
A4: The use of understood rates to eliminate
underbidding and dragging down rates for the entire
VO industry. #WoVoChat
@JCDunnVOX
A4: Some type of rating for studio/audio quality would be
nice. #WoVoChat
@lisaricevoice
A4: One that requires a reasonable and fair structure for
work performed, and weeds out unprofessional talent.
#WoVoChat
@vallencourt

A4: Something that doesn’t intervene with vo-client
relationships. #WoVoChat
@AudioCaroline
A4: Incorporates feedback for the artist. Poor quality?
Didn’t like the tone/pacing? Bad read? Etc.
#WoVoChat
@scottmedvetz
A4: Where the needs of the VO talent are just as
important as the needs of the client. We both need each
other. #WoVoChat
@FaithCoonsVO
A4: Tools and resources to be successful for a
freelancing lifestyle. #WoVoChat
@VO_Kennelly

Q5: What is the best way to make
money consistently on the P2P
sites?#WoVoChat

A5: Audition aggressively for all jobs that are within
your ability range. #WoVoChat
@jmcvoiceover
A5: Cultivate and nurture long term relationships with
clients to grow self-sustaining business. #WoVoChat
@jmcvoiceover
A5: Present yourself in a professional manner at all
times, from your demo to our profile, to the language
you use with clients. #WoVoChat
@jmcvoiceover
A5: Be aware of the quality of your competition. Amateurs
do not have success on the big two sites. #WoVoChat
@jmcvoiceover

A5: Currently? Sit in your booth and jump on every
audition that suits your skills. #WoVoChat
@AudioCaroline
A5: Be lucky enough to get ahead every time.
#WoVoChat
@steveovoice
A5: Taking the time to participate but finding which one is
worth your time consistently, that’s the conundrum.
#WoVoChat
@FaithCoonsVO
A5: Bid over the range if that’s what the job is worth to
YOU. Don’t get into a lowball war. #WoVoChat
@PeterBishopVO

Q6: Are P2P’s merely a stepping stone
to some other marketplace paradigm
that is emerging? #WoVoChat

A6: The P2P’s have certainly introduced functionality,
speed and cloud-based service to the marketplace.
#WoVoChat
@DownUnderVO
A6: In time there may be more of a convergence of the
traditional agency model & online casting. #WoVoChat
@DownUnderVO
A6: Some production houses have vetted, professional
talent banks & have developed and intuitive casting
process for the client. #WoVoChat
@DownUnderVO
A6: As their marketing efforts become more competitive
vs. P2Ps(investment in SEO & ads) we may see more
traffic to those sites. #WoVoChat
@DownUnderVO

A6: The new VO paradigm production approach will
be streamlined, efficient and consistent. We all work
as partners. #WoVoChat
@VO_Kennelly
A6: Pay-to-play but not ALL day. Spend a fraction of
your time on them and then spend the rest of your day
doing REAL marketing! #WoVoChat
@voiceoversbytd
A6: I hope it is & lead to client seeking VO’s directly &
that we can also serve as the client care mgmt they need
in a project. #WoVoChat
@FaithCoonsVO

Q7: Are P2P sites good or evil?
#WoVoChat

A7: Neither. They are marketplaces where we sell our
wares. Like any marketplace they charge rent in
various forms. #WoVoChat
@jmcvoiceover
A7: They are companies who exist for the purpose of
profit, not to hold hands and sing cumbaya. Your job
is to earn from them. #WoVoChat
@jmcvoiceover
A7: They can be forces for good if talent hold the line on
pricing. P2Ps are creating work from thin air, which
helps us all. #WoVoChat
@jmcvoiceover
A7: They can be evil if we give in to the myth of too much
competition and undercut prices. Then it will be a race to
the bottom. #WoVoChat
@jmcvoiceover

A7: If they work for you, got for it. If they don’t, move
on. #WoVoChat
@jerrysvoice
A7: No black and white here. Shades of grey.
#WoVoChat
@scottmedvetz
A7: Like everything in life there are always two sides of
the coin. Some are more evil than good & vice versa. U
need to be wise. #WoVoChat
@FaithCoonsVO
A7: More like “not for everyone”.#WoVoChat
@ChuckDavisCreat

A7: They are neither good nor evil. Like money-they
are a tool. It’s how YOU use them that defines them.
#WoVoChat
@VObyMoe
A7: Websites are good in theory. How people use them
and run them can turn evil. Every action is a reaction to
something else. #WoVoChat
@StevenLowell
A7: Not evil but frustrating. From producer side, I’ve
looked to P2P for VO types to fill niches and
searching was frustrating. #WoVoChat
@karndawn
A7: Those are strong opposites. Each P2P has pros
and cons. Talent must decide how much they want to
invest time and money wise. #WoVoChat
@lisaricevoice

Q8: What are some of the problems to
having a listed rate card? #WoVoChat

A8: Not all clients are the same. A local company may
not have the same budget/exposure as a
multinational. #WoVoChat
@DownUnderVO
A8: By listing publicly on a site, seekers may find it
cheaper to book through P2P than directly, cutting your
ability to negotiate. #WoVoChat
@DownUnderVO
A8: There is the danger you will be seen as an item on a
shop shelf, rather than a professional vendor. #WoVoChat
@DownUnderVO
A8: You are in less control of your career. Inflation
adjusts annually; does P2P’s rate card? #WoVoChat
@DownUnderVO

A8: I never list rate cards on my site. When working with
clients direct, everyone has a different budget.
#WoVoChat
@voiceoversbytd
A8: Removes negotiating power, doesn’t take into
account localized overhead, puts power of pricing in
the wrong hands…not done... #WoVoChat
@StevenLowell
A8: Every project is a different animal with different
needs. Price accordingly, not with a cookie cutter rate
card. #WoVoChat
@AudioCaroline
A8: That is the key to all of this! Do not undersell
yourself! Everybody has a price of how much they will
charge. Think about it! #WoVoChat
@BobGlavinVO

A8: Because OUR rates are often not the same as the
clients. Both ways. #WoVoChat
@steveovoice
A8: The union has a rate card…but you can bet your
sweet bippy that Brad Pitt doesn’t work to it! #WoVoChat
@PeterBishipVO
A8: If you send a rate card will they smile or gag?
Rates are all over the place in US. I try to work with
client’s budget. #WoVoChat
@jacksvoices
A8: On occasion, the client may be willing to pay more
than your published rate. “He he mentions price first,
loses.” Confucius #WoVoChat
@Joes_SpeakEasy

Q9: What are the things everyone
needs to succeed in online casting?
#WoVoChat

A9: Talent and training. Don’t jump online before you
are ready. Work with a qualified coach. You will be
competing against pros! #WoVoChat
@jmcvoiceover
A9: Awesome demos. 50% of online jobs are cast
through private invite and direct booking from you
demo. #WoVoChat
@jmcvoiceover
A9: Technical savvy. You must have quality acoustics
and the ability to edit your audio well. If in doubt, talk to
the EWABS guys. #WoVoChat
@jmcvoiceover
A9: Patience. It doesn’t happen overnight. It took me 6
months to book my first 30 or so jobs online with 15 years
pro experience. #WoVoChat
@jmcvoiceover

A9: Advertisers are under constant pressure. Become
the best possible production partner to support those
needs. #WoVoChat
@VO_Kennelly
A9: Listen to how the client wants the script read and
submit 2-3 takes. There are too many people in this biz
who don’t listen. #WoVoChat
@voiceoversbytd
A9: Be smart in choosing the jobs you are legitimate for,
and have the compensation you deserve. #WoVoChat
@CourVO

A9: Just being the best service provider/partner
possible. #WoVoChat
@ChuckDavisCreat
A9: Practice, patience, persistence, professionalism.
#WoVoChat
@MelsBritishVOs
A9: Let’s not forget technical standards. Don’t use a $50
USB mic on the kitchen table…as some P2P’s tell you is
fine! #WoVoChat
@PeterBishopVO
A9: Take risks with copy reads. Be something everyone
else is NOT. #WoVoChat
@StevenLowell

Q10: What can talent do to foster a
better P2P marketplace? #WoVoChat

A10: Educate yourself on usage and appropriate
rates. #WoVoChat
@DownUnderVO
A10: Think long term career. Perpetual buyouts can bring
about severe loss for you business in the future.
#WoVoChat
@DownUnderVO
A10: Don’t see the internet as it was 5 years ago. Jobs for
web are not as ‘non-broadcast’ as they used to be. #rates
#WoVoChat
@DownUnderVO
A10: Don’t be afraid to speak up & ask tough questions
of both P2P staff AND your fellow talent. Take ownership
of your industry. #WoVoChat
@DownUnderVO

A10: Speak up! Hold to your rates! You’re worth
it!#WoVoChat
@CourVo
A10: Don’t settle for low rates. #WoVoChat
@LorencePamela
A10: Stand for what you know you are worth and avoid
everything you wish did not exist. #WoVoChat
@StevenLowell
A10: Don’t give the lowball postings the time of day.
#WoVoChat
@AudioCaroline

A10: Provide quality and don’t underbid your talent and
skill. #WoVoChat
@vallencourt
A10: Talent need to actively create, improve and take
responsibility for the success of their career.
#WoVoChat
@VO_Kennelly
A10: Send them a copy of this #wovochat! Best piece of
customer feedback they’ll ever get in one place.
#WoVoChat
@MelsBritishVOs
A10: Realize it’s not going away & decide how you want
to interact with P2P without judging others who do.
Think like a biz owner. #WoVoChat
@FaithCoonsVO

Join Us for the next #WoVoChat on
Wednesday, March 11th
12pmPT/2pmCT/3pmET!
Topic: ISDN vs. IP Alternatives

Check out the entire 2-25-15 #WoVoChat at
our Storify:
bit.ly/WoVoChat_5
Join us every 2nd & 4th Wednesday of the month in 2015
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P2P Voiceover Sites #WoVoChat 2-25-15

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