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BRANDED 
GAMES 
by
What is a Branded Game? 
It’s a game specifically designed 
to promote your brand 
YOUR 
BRAND
AUDIENCE 
BRANDED GAME 
LIKES 
AUDIENCE 
BRAND AWARENESS
What are the benefits of a 
Branded Game? 
+ audience 
+ engagement 
+ brand awareness 
Likes Users 
BRAND
Why publish a Branded Game? 
Increase the 
engagement of the 
target audience with 
your brand 
Increase your 
brand visibility. 
Generete 
“Word Of Mouth” for 
your brand when the 
game becomes popular. 
Get noticed during 
events, expos and 
tradeshows. 
Reach your Facebook 
user base to bring them 
closer to your new product 
offerings, services and 
announcements. 
Start building a 
database of highly 
engaged users. 
Educate your 
customers or clients 
about your products. 
A natural support for 
existing and new 
campaigns for 
cross-promotion.
What’s the reach of a Branded Game? 
MULTIPLATFORM PRODUCTS 
iPhone Android Web iPad Facebook 
THE BIGGEST CASUAL VIDEOGAMES MARKET GLOBALLY
How can I use my Branded Game? 
Our games allow you to market your brand and increase your 
customers’ engagement in several ways:
1. TRADESHOWS 
AND EVENTS 
Our games are specifically crafted to be used to 
attract visitors, make them participate and get to 
know your brand. 
2. SUPPORT FOR 
MARKETING CAMPAIGNS 
Our games can be used as a companion for your 
marketing campaigns to support key concepts os 
as stand-alone marketing actions. 
3. VIRAL CONTENT 
Games that are built on top of Facebook have a big 
chance of going viral as they are specifically crafted 
with that purpose. 
4. CONSUMER 
EDUCATION 
Videogames are a great tool to educate in a fun way. 
With a game you can help your customers understand 
how to use a new or existing product, news ways to 
interact with them or reinforce any other concepts.
Falling Objects Game 
This is a casual, one minute long, game built for Facebook. The goal of this 
game is scoring as many points as possible in the allotted time by clicking on 
the objects to remove them and the objects that match from the screen.
Demo Time! 
Try the game here: 
https://apps.facebook.com 
/cerealdemo
Integrating our game with your brand 
This game offers several brand integration opportunities:
Look  Feel integration 
Change the art of the game to adapt it to your 
brand guidelines. 2 
Loading screen 
Add your logo on top of the 
loading bar. 1 
3 Main Menu 
4 
Gameplay 
Add your logo or create a name 
Display your logo in the top-right side of the 
for the game. 
screen during gameplay.
Game over screen 
Congratulatory message. 6 
Powerups 
Use your logo or another image as 
graphics for the game’s powerups. 5 
Facebook Share 
Share the player’s score with a 
custom message that integrates 
your brand. 
Player’s Facebook Timeline 
The player’s highscore is shared on his 
timeline, reaching his friends and friends 
of friends. 
7 8
License Model 
SETUP FEE 
to integrate your 
brand to the game 
MONTHLY FEE ADDONS 
(Optional)
How we work on integrating 
your brand 
The licensing process is very simple and usually takes a week of work, 
where we work with your team to integrate the look  feel of your brand 
with our product and launch it on the platforms you have chosen.
Licensing process 
BRAND INTEGRATION 
We work with your team to adapt the look  feel of the game in 
order to integrate it with your products and logo. 
VARIABLES CONFIGURATION 
We work on adapting and configuring the game with Facebook to 
be able to publish it and obtain the usage analytics. Also, we 
configure a database where all the players’ information is gathered. 
PUBLISHING 
Finally, we publish the game with your brand and give you links to 
promote it internally and with your current audience.
How do I License a game for my brand? 
If your are interested in licensing one of our games for your brand, 
please write to our Sales Department and one of our 
representatives will contact you shortly. 
brandedgames 
@infinixsoft.com

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Branded Games by InfinixSoft

  • 2. What is a Branded Game? It’s a game specifically designed to promote your brand YOUR BRAND
  • 3. AUDIENCE BRANDED GAME LIKES AUDIENCE BRAND AWARENESS
  • 4. What are the benefits of a Branded Game? + audience + engagement + brand awareness Likes Users BRAND
  • 5. Why publish a Branded Game? Increase the engagement of the target audience with your brand Increase your brand visibility. Generete “Word Of Mouth” for your brand when the game becomes popular. Get noticed during events, expos and tradeshows. Reach your Facebook user base to bring them closer to your new product offerings, services and announcements. Start building a database of highly engaged users. Educate your customers or clients about your products. A natural support for existing and new campaigns for cross-promotion.
  • 6. What’s the reach of a Branded Game? MULTIPLATFORM PRODUCTS iPhone Android Web iPad Facebook THE BIGGEST CASUAL VIDEOGAMES MARKET GLOBALLY
  • 7. How can I use my Branded Game? Our games allow you to market your brand and increase your customers’ engagement in several ways:
  • 8. 1. TRADESHOWS AND EVENTS Our games are specifically crafted to be used to attract visitors, make them participate and get to know your brand. 2. SUPPORT FOR MARKETING CAMPAIGNS Our games can be used as a companion for your marketing campaigns to support key concepts os as stand-alone marketing actions. 3. VIRAL CONTENT Games that are built on top of Facebook have a big chance of going viral as they are specifically crafted with that purpose. 4. CONSUMER EDUCATION Videogames are a great tool to educate in a fun way. With a game you can help your customers understand how to use a new or existing product, news ways to interact with them or reinforce any other concepts.
  • 9. Falling Objects Game This is a casual, one minute long, game built for Facebook. The goal of this game is scoring as many points as possible in the allotted time by clicking on the objects to remove them and the objects that match from the screen.
  • 10. Demo Time! Try the game here: https://apps.facebook.com /cerealdemo
  • 11. Integrating our game with your brand This game offers several brand integration opportunities:
  • 12. Look Feel integration Change the art of the game to adapt it to your brand guidelines. 2 Loading screen Add your logo on top of the loading bar. 1 3 Main Menu 4 Gameplay Add your logo or create a name Display your logo in the top-right side of the for the game. screen during gameplay.
  • 13. Game over screen Congratulatory message. 6 Powerups Use your logo or another image as graphics for the game’s powerups. 5 Facebook Share Share the player’s score with a custom message that integrates your brand. Player’s Facebook Timeline The player’s highscore is shared on his timeline, reaching his friends and friends of friends. 7 8
  • 14. License Model SETUP FEE to integrate your brand to the game MONTHLY FEE ADDONS (Optional)
  • 15. How we work on integrating your brand The licensing process is very simple and usually takes a week of work, where we work with your team to integrate the look feel of your brand with our product and launch it on the platforms you have chosen.
  • 16. Licensing process BRAND INTEGRATION We work with your team to adapt the look feel of the game in order to integrate it with your products and logo. VARIABLES CONFIGURATION We work on adapting and configuring the game with Facebook to be able to publish it and obtain the usage analytics. Also, we configure a database where all the players’ information is gathered. PUBLISHING Finally, we publish the game with your brand and give you links to promote it internally and with your current audience.
  • 17. How do I License a game for my brand? If your are interested in licensing one of our games for your brand, please write to our Sales Department and one of our representatives will contact you shortly. brandedgames @infinixsoft.com