This report uncovers major themes, key trends and opportunities to help you grow your business and progress your career into the future. Available in different formats to buy or just preview, the themes of PSFK's Future of Work report cover the Ideal Workforce, Empowered Culture, Intuitive Connection and Agile Workplaces. PSFK extends its 'Future of' reports with the 140 page document that covers the new ways we are working and the implications for business and for workers.
Within each theme we describe 4 trends and each trend is supported by 4 examples, supporting statistics and implications defined by our PSFK Labs team. During this process we spoke to a number of experts to understand the trends better. Their feedback can be found in quotes and interviews throughout the report.
As a bonus, we also turned to a number of creative agencies to bring the trends to life. We asked them to imagine the future of work and you will find their concepts within this document. At the end of the report, you will also discover the submission of examples of progressive work environments. These were submitted by the readers of PSFK.com after we asked for their input into the report in 2012.
We hope that you find inspiration in every section of PSFK's Future of Work report. For copies, downloads or an in-person presentation please visit: http://bit.ly/VghG9z
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PSFK Future of Work Report 2013
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2. For your full copy of the report, visit:
www.psfk.com/publishing/future-of-work
ABOUT THIS REPORT
• 150 Page Report
• 16 Trends described within 4 Macro Themes
• 64 Best In Class Manifestations of Change At Work
• 12 Future Work illustrated concepts
• Reactions by executives from leading organizations
• Supporting stats and research references
• 80 Recommended ‘Next Steps’
3. KEY TAKEAWAYS
The company of the future will be constantly changing form to efficiently take advantage of the opportunities presented in an
ever-shifting marketplace. As a result, the place, tools and systems of work will change and five larger themes will emerge:
ON DEMAND STAFFING Skills Marketplace
The skills and availability of employees and freelancers will be matched by an Contextual Rolodex
algorithm against the company’s changing needs. Quantified Employee
Visual Collaboration
COLLISION COLLUSION
Tele-presence
Physical, mobile and web workspace will be designed to ensure critical interaction
Co-Creation Spaces
between colleagues, vendors, partners and customers.
Work(out) place
IMPROVISED WORKPLACE
Fluid Technology
With the flick of a switch, furniture and software will adapt to the changing needs of
Pop-Up Workplaces
an organization
LIVING KNOWLEDGE Networked Knowledge
Information will flow across and up-and-down the organization constantly; Social Workflow
instantly accessible by anyone who needs it. Feedback Culture
CONSTANT LEARNING Digital Knowledge Update
Learning By Doing
Employee empowered education will help staff own the direction
Employee Stakeholders
of the company.
Career Matchmaking
4. FUTURE OF WORK SUMMARY
The following summary presentation of the Future of Work report outlines the four major areas
of change taking place, showcasing examples from each of the four trends within the
overarching major themes listed below.
IDEAL WORKFORCE INTUITIVE CONNECTION
Skills Marketplace Social Workflow
Career Matchmaking Contextual Rolodex
Digital Knowledge Updates Tele-Presence
Learning By Doing Visual Collaboration
EMPOWERED CULTURE AGILE WORKPLACES
Employee Stakeholders Co-Creation Spaces
Feedback Culture Fluid Technology
Networked Knowledge Pop-Up Workplace
Quantified Employee Work(out)places
6. LEARNING BY DOING
A collaborative, startup mentality is being adopted by workers
and organizations that allows for new ways to learn.
Multidisciplinary teams made up of people with diverse
experiences are allowing participants to teach each other and
learn at the same time.
7. Startup School Merges Mentorship, On The Job Learning
And Classroom Instruction
E[nstitute]
12. CAREER MATCHMAKING
Systems are leveraging social and contextual information to
help better match companies and talent for deeper
connections that create lasting value.
15. DIGITAL
KNOWLEDGE
UPDATES
Services borne out of the e-learning revolution are
enabling workers to stay up to date with the cutting edge
skills necessary to operate the latest, most sophisticated
technology on the market.
28. EMPLOYEE STAKEHOLDER
Flat management organizations are empowering workers to
manage their work with greater autonomy and choose how
their time may best be spent.
34. Social Network For Doctors Improves
Cross-Specialty Collaboration
Doximity
35. CONTEXTUAL ROLODEX
New address book applications are helping to create deeper
connection by providing contextual reminders and prompting
worthwhile connections between co-workers.
57. ENVISIONING THE FUTURE
In order to bring to life the Future of Work, PSFK Labs challenged creative
agencies from around the world to generate product and service concepts
that leverage the trends identified within this report. Creative innovators
from advertising agencies, interior design companies, digital design
companies and innovation groups have put forth a vision of the future that
will hopefully inspire your thinking.
Live With Design
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70. PSFK LABS
PSFK Labs is the consulting arm of daily
ideas site PSFK.com. We are a a trends-led
business innovation company that provides
its clients with ideas and inspiration. Our
trends research helps companies evolve their
products, services and marketing
communications to meet the changing
behaviors and expectations of their clientele.
We employ a unique methodology to deliver
trends research, together with future-forward
business concepts and user-case scenarios
to a client list that includes American
Express, BMW, Microsoft, Target and Pepsi.
labs.psfk.com
71. For your full copy of the report, visit:
www.psfk.com/publishing/future-of-work
WANT MORE?
To request an in-person presentation,
please contact Hedyeh Parsia:
hedyeh.parsia@psfk.com
+1 646.520.4672
PROJECT DIRECTOR
Piers Fawkes
President. PSFK
piers@psfk.com
646.520.4672
CONTACT
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