How today's hottest trends--crowdsourcing, consumerization of IT, mobility, social media and globalization--create a new landscape for modern business collaboration.

1. TM
THE FUTURE OF
BUSINESS COLLABORATION
How today’s hottest trends—crowdsourcing,
consumerization of IT, mobility, social media
and globalization—create a new landscape
for modern business collaboration.
TM

2. TM
ONE OF THE BIGGEST SHIFTS IN BUSINESS TODAY IS A STEADY
MOVE TOWARD A VIRTUAL WORKPLACE.
TM
• Colleagues, managers and direct reports
• Customers, partners and suppliers
We work in remote offices, home offices,
client sites and on the road, and are
increasingly looking for ways to
communicate with each other.
Virtual workers are not just redefining
where business gets done, but are also
changing how business gets done.
One of the biggest shifts in business today is a steady move toward a virtual workplace.
This new breed of virtual workers are located in places different from:

3. TM
Improve
personal
reputation
Feel more
connected
Work more
effectively
4 3Voice
opinions
1
2
Network
with others
of companies use
social technologies.
Of those companies:
Report business
value from their
investment in social
technologies
90%
25%
65%
Report improved
knowledge worker
productivity
Report improved
collaboration &
communication
70%
5
TOP 5 REASONS PEOPLE ENGAGE
IN SOCIAL TECHNOLOGY AT WORK
1

4. TMTM
2011
2010
2000 10%
30%
40%
BUSINESS CONSUMERS ARE DEVELOPING STRONG
PREFERENCES AROUND TECHNOLOGY
2

5. TM
10,000 apps intheApple®
AppStore
SM
in2008.12
Morethan1.5 million
appsintheAppleiTunes®
,AppStore
SM
andGooglePlay™
in2012
2015
2011
2008 300M
8.2B
98B
MOBILITY CHANGES THE WAY
WE THINK ABOUT COLLABORATION
3
4
5
6,7

6. TMTM
GONE ARE THE DAYS OF BEING FORCED TO USE
COMPANY-ISSUED TECHNOLOGY
HOW DO ENTERPRISES
SUPPORT BYOD?
0
25
50
32%
37%
44%
Support
employee-
owned
smartphones
Support
employee-
owned
tablets
Support
employee-
owned
laptops
8

7. TMTM
TECHNOLOGY POWERS
THE MOBILE WORKER
17%
67%
69%
Of workers say they would forego a salary
increase for the ability to telecommute
Say teleworking
improves work quality
Say teleworking
improves productivity
9
1010

8. TMTM
2005
2010
2015
MOBILEWORKERS
WORLDWIDE
1.3B
1B
600M
3.5
Use a tablet device
AVG. NUMBER
OF DEVICES
PERWORKER
64%
MOBILITY CHANGES THE WAY
WE THINK ABOUT COLLABORATION
11
11

9. TM
MOBILITY IS THE FASTEST GROWING
TECHNOLOGY TREND. EVER.
In the past, enterprises routinely
blocked external social media sites.
More recently, enterprises are
embracing social media as a way to
grow business.
FROM BLOCKING... TO BUILDING
2009 2011 2014*projected
Of buyers
are more
likely to buy
when a CEO
uses social
media
Of employees
say they trust
their company
more when
the C-level
communicates
via social media
Of buyers
believe
C-level social
engagement
improves a
brand’s image
0
25
50
75
100
76%
95%
50%
82%
20%
77%
Of buyers
use social
media to
engage new
vendors
33%
12 13 13
14 14
14
14

10. TM
SOCIAL EMPLOYEES AMPLIFY
THE VOICE OF BUSINESS
DOWNLOAD
FULL eBOOK
THE NUMBER OF SOCIAL MEDIA ASSETS
USED BY THE AVERAGE ENTERPRISE.
 Brand loyalty
 Employee satisfaction
 Ideation
 Marketing/Advertising
 Productivity
 Public relations
 Relationship building
POTENTIAL BUSINESS BENEFITS
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25%
of businesses offer
social media training.
ONLY
15
15

11. TM
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