1. Zapak
Case Studies &
Offerings

3. So what?
People are talking!
Why should YOU care?

4. 2/3rd of the Internet Population visits Social Networks.
Social Networking
is the most popular activity online.

5. Global Overview
850mn+ unique visitors / month
Currently available in 70 languages.
US, UK and Canada are top countries for Facebook.
500mn unique visitors / month.
US and Western European countries are responsible for maximum usage followed by India.
Twitter growth has exploded in India following adoption by various Bollywood superstars,
Politicians etc..
3 billion video views / week globally
Currently available in 20+ languages.
India is No. 6 when it comes to YouTube consumption.
134mn+ unique visitors / month.
After US, India contributes to LinkedIn’s traffic, more than anyone else.
More than 40mn people use LinkedIn, which is regarded as a well known SNS for white
collared professionals

6. The Zapak Brands
2 Million + 695 K +
622 K +
2 million + 580 K +
Everything we do becomes a case study!

7. How does Zapak help?
Social Communication
Strategy
Social Games &
Applications
Monitoring
Results

8. How have we helped brands in India?
Our Case Studies

9. Axe Angels Club
What did we do?
India’s largest and most well engaged Facebook fanpage!
More than 2 Million+ Active fans!
This club is run by the Angels.
The 9 Angels live their lives on
Facebook, & Twitter showing off their sexy Axe.
www.facebook.com/AxeAngelsClub

10. The AXE Angels
Each girl updates her status on a daily basis, adds photos/videos,
comment on friends’ updates and initiates conversations based on her
character.

11. facebook.com/axeangelsclub
Highlighting the
AXE Life!
Subtle
Variant
Promotion
More than 5000+ likes on posts
Feedback /
Consumer
Insights

12. The AXE Engagement on
1.5 Million+ Fans on FB!
Daily Post Views:
3 Million +
The number of eyeballs to
Axe posts on a daily basis.
#3 In the list of Top 5 FB
Fan Pages of India!

13. Buzz on
All the angels are highly active on Twitter
and overall followers of Axe exceed 30,000
Eg: Chetan
Bhagat Effect

14. Results
• Natalie, Alisha, Sophia, Lydia, Tanya, Simran and Kelly
became daily factors in the lives of half a million people!
• Yes! These girls now have a total of more than 500,000
friends spanning these Social Networks.
• Daily updates and conversations along with contests on the
‘Axe Angels Club’ result in 3.7 M+ interactions on a monthly
basis.

15. Recently won a Silver Media ABBYs at
Goafest 2011
for
BEST USE OF INTERNET AND DIGITAL MEDIA

16. Case Study : Pepsi India

17. Campaign Idea – Change The Game 11
What? ran a nationwide hunt to select 11 shortlisted
people who will travel along with the Indian Cricket Team
during the World Cup
And? These 11 people broadcast their opinions,
observations & „Hatke‟ commentary
Via? Social networks like Facebook, Twitter
and the Website

18. www.pepsichangethegame.com
•The contest was hosted on the micro-site.
•Users upload a 60-second video showcasing their „Hatke‟ style of Cheering
the Indian Cricket Team.
•Shortlisted winners attended all India matches and broadcasted from there
•Their messages went live on the website

19. “11 Pepsi CTG Winners travelled WC Matches, with All Access Passes to
meet Cricket Stars, Live Tweeted from the stadium & turned Celebrities on
ESPN.” – No.1 Digital Activation during World Cup – Domor study
2 Pepsi Meet Metallica Winners
traveled to the concert, stayed with
the band & got to meet them
backstage. They Live Tweeted &
Photos via Galaxy Tabs
6 Pepsi NH7 Weekend Winners got
Backstage Passes to meet Performers

20. Reaching out to a Million
Social Extension of
website – Pepsi India
fan page on Facebook.
1 Million Monthly Active
Users!
1.5 Million Daily Post
views!
2 Million +
fans

21. Won a Bronze at
Campaign India
Digital Media Awards!!

22. Case Study:
Mountain Dew India
What? Built an adventure
driven community for
Dewoholics
Results? One of the fastest
growing pages on Facebook
with an impressive base of
6.9+ Lakh

23. Dy:
We created “Dare To Win” Application for
Facebook fans to highlight the grand prize of
Mountain Dew sponsored Bungee Jump off
the Macau Tower
Enthusiastic Dewoholics show off their
creativity during one of the contests held
on Facebook

24. Case Study: White Mischief Gals
What? Built the official community
by activating 3 White Mischief
Cheerleaders across Facebook and
Twitter
So? This helped us put fans in the
mood for mischief and gain visibilty
for the brand;)

25. The Community is run by
two ambassadors –
Shannon & Elle.
Shannon‟s a bartender and
we subtly introduce the
Brand‟s flavors through her
updates. by discussing
vodka tips, partying etc.
Once in a while, we play
around with cricket updates
Cricket + Music makes for
an ideal engagement
medium for 21-26

26. Friends of Sure
An engaged
www.facebook.com/SureFriend community driven
with topical
conversations, subtl
y focusing on the
brand, the product
and its various
attributes.
5.8 Lakh+
Fans

27. CLEAR ANTI DANDRUF SHAMPOO
An application where the
promoters uploaded
photos from mobile and
could be viewed by
audiences on their
facebook profile.
6 lakh +
fans on
Facebook

28. TROPICANA
1 lakh +
fans on
Facebook

29. TROPICANA
9,000 + fans participated in
the Breakfast Club.
A Showcase website created for
Tropicana
www.tropicana.in

30. TROPICANA
A unique approach where we created
brand ambassadors where each
represents specific flavors.
The 4 ambassadors live their lives on
Facebook, & Twitter and share
healthy breakfast habbits

31. • A unique brand a unique positioning
which instilled itself in the mind of the
users on the back of Metallica‟s first
ever tour to India.
• Scream to Befreshed, a contest where
users screamed to meet Metallica.
• Launched INDIA‟S FIRST DUAL
FLAVORED VODKA and turned a
common man into an expert Mixologist
through „Fix UR Mix‟ Pack
18,978
fans on
Facebook

32. MICHELIN INDIA
An engaged community & a
social hub for all Bike and Car
lovers.
55 k +
fans on
Facebook

33. Reliance Entertainment
www.facebook.com/RelianceEntertainment
An engaged community & a
social hub for all movie lovers.
Facebook: 1 Lakh + fans

34. BOLLYWOOD MOVIES
Highly Interactive Contests
Pic Badge Contest ,
Movie Still Contest,
One Word Contest
Interactive Tabs that promote
Videos, Photos,
Movie Synopsis, Downloads
Other Viral Activities
Event page created,
Exclusive Album updates,

35. HOLLYWOOD MOVIES
Interactive Contests
Caption Contests,
Exclusive Screening,
Promo Contest
Twitpic Contest
Interactive Tabs that promote
Videos, Photos, Movie Synopsis,
Downloads
Other Viral Activities
Event page created,
Exclusive Album updates

36. Other Movies Promoted…
Fan Page Alternate Reality Game
Fan Page
900,000+ views
115,097+ fans 56,111+ fans
Interactive Tabs Aamir Khan Fanpage
Define Yourself
Home, Synopsis, Define Yourself
Viral Videos, Comic Strips, 3,851,928+ Fans
Videos, Downloads Viral Videos, Comic Strips,
Games, Brain Teasers
BOOST ENGAGEMENT Games, Brain Teasers
Crazy Idiots Test
Interesting Tabs Idiots AcademyTabs
Interesting
Our Story, Our Diary, 50,000 installations Diary,
Our Story, Our
Premiere, Magazines, Reviews 200,000 users
Premiere, Magazines, Reviews
WON SILVER
at Campaign India
Digital Media Awards

37. Emami Fair and
Handsome fan
page - A social
hub for all highly
active men on
Facebook

38. Applications and Contests resulted in
high engagement on the page
Cricket Trivia app during IPL was a craze amongst fans

39. Cadbury 5 Star
Facebook Page
Reached 25,000+
fans in 2 months!

40. Leveraging ‘Kho Jaao’
Riding on the popularity of the brand‟s tag line „Kho Jao‟ and
launched a contest for fans where they could upload their best
memories on the page and then get lost in the taste of 5 Star!
User
Generated
Content

41. Mahindra Great Escape
Created India’s first 3D racing game for Facebook
and Orkut users.
A community on Facebook was created for
passionate off-roading enthusiasts.
125,000+
fans on
Facebook

42. Zapak on Facebook
What?
The Zapak community on
Facebook utilizes challenges,
trophy cabinet, tournaments
etc. to fuel engagement.
Numbers?
300,000+ active users on the
app, & 30,000 active fans on
the page

43. Media Buying
• Accelerated growth through Paid Media on
Facebook & YouTube for the relevant platforms
• On an average our clients invest Rs. 6-10
Lacs/month for increasing and engaging fans
• Our USP – Better ROI & dedicated talented
resource for account management
• Key Clientele:
and others!

44. Some of our ads

45. Thank You