The event will feature Senior ICT expert of DAI, Jessica Heinzelman, to do a talk on practical examples of mobile technologies in development. Come learn about Jessica and DAI’s work helping development projects and CSOs utilize ICT to improve the impact and scale of their work. She will share the process she takes to design effective projects through practical examples including providing legal information to 700,000 women and girls in Sierra Leone, using SMS to provide civic education and prevent conflict in Kenya, designing a biosecurity in Indonesia, and using mobiles to collect data with greater accuracy and efficiency. Speaker Bio: Jessica Heinzelman is a Senior ICT Specialist with DAI. Jessica leverages her expertise in information communication technologies (ICTs), strategic design, partnerships and project management to advance international development objectives through contextually appropriate strategies and technology innovations. She has worked in Kenya, Nigeria, Tunisia, Burundi, South Africa, Jordan, Zambia, Afghanistan, Zimbabwe, Cambodia, Sierra Leone and Pakistan and traveled to over 33 countries globally. Ms. Heinzelman holds a Master of Arts in Law & Diplomacy from the Fletcher School at Tufts University.

1. Exploring Examples of Mobile
Technologies in Development
Jessica Heinzelman
Senior ICT Specialist

2. SOCIAL MEDIA
#ICTKH
@jaheinzelman
@daiglobal
facebook.com/DevelopmentInnovationsKH

3. About me
I have a Masters in
International Development
I don’t know how to code
I’ve worked with organizations
like Kiva.org, Ushahidi & DAI
I’ve been to over 33 countries in
the world
I started working in ICT4D
because…

4. There are nearly 5 billion mobile
connections in the developing world.
Photos:
Mao
Lan,Mao
Chandy
&
Jessica
Heinzelman

5. Each line is an
opportunity to
connect directly
to an individual.

6. What is the question we need to ask?
a) How can development organizations use
mobile phones?
b) How can development organizations use
mobile phones to improve impact & scale?

7. Technology is a tool, "
not a development intervention.

8. Today:
1) PROCESS
2) EXAMPLES
from DAI & personal projects
3) Q&A

9. Mobiles for Impact & Scale
PROCESS
Determine the
Goal
Understand the
Communication
Landscape
Select the
Appropriate
Tools
Focus on the
the Whole
Continuous
Feedback

10. Determine the Goal
Development-focused
Not technology-focused
✓ Improve
livelihoods
✗ Use IVR to…

11. Understand the Communication
Landscape
How does information flow?
How does your audience
communicate?

12. Select the Appropriate Tools
…based communications landscape & project objective
✓
✓
SMS
IVR
USSD

13. Focus on the Whole
TECHNOLOGY
tech development and/or setup, training, testing
ALLOCATION
OF
TIME
ALL THE OTHER STUFF
outreach, marketing, partnerships,
content development, training,
integration into activities,
monitoring & evaluation, etc.
Adapted
from
Chris
Blow’s
Alloca&on
of
Time:
Deploying
Ushahidi

14. Continuous Feedback

15. Security & Justice for Women and Girls in Sierra Leone
EXAMPLE

16. Security & Justice for Women and Girls in Sierra Leone
Goal
Improve knowledge of laws and access to security and justice services for
700,000 women and girls in rural Sierra Leone

17. Security & Justice for Women and Girls in Sierra Leone"
Comms
• Information is filtered through community leaders & men
• There is no single place women go for information
• Women’s access to ICT is controlled by men
Community
meeMngs
deliver
info
at
the
discre&on
of
leaders
Posters
are
few
and
provide
incomplete
informaMon
Women
can
borrow
phones,
but
privacy
and
assumpMons
are
issues
Women
listen
to
the
radio
in
the
evening,
but
men
choose
the
program
In
the
most
disconnected
locaMons
people
listen
to
music
stored
on
SD
cards

18. Security & Justice for Women and Girls in Sierra Leone"
Tools
Need to deliver quality information through multiple communication
channels to ensure they have access through one or more information
sources
Non-­‐literate
Materials
Quality
InformaMon
Radio
Programming
Advice
Line

19. Security & Justice for Women and Girls in Sierra Leone"
Tools
Multiple channels can stand alone, but also reinforce each other
Non-­‐literate
materials
adverMses
and
builds
trust
in
the
advice
line
Quality
InformaMon
Radio
adverMses,
models
use
&
builds
trust
in
advice
line
Advice
Line

20. Security & Justice for Women and Girls in Sierra Leone"
Focus
Identified content and partners that were already doing similar work and
developed agreements and a project plan to guide the implementation
Quality Information
DAI
Paralegal Service
NamaM
Radio Expertise
BBC
Media
AcMon
Non-literate materials
BBC
Media
AcMon

21. Security & Justice for Women and Girls in Sierra Leone"
Feedback
Planning feedback loops from the beginning with a multi-faceted
monitoring plan including:
Track advice line statistics
Monitor radio
call-in responses
Get feedback from the field

22. Strategies Against Flu Emergence in Indonesia
EXAMPLE

23. Strategies Against Flu Emergence in Indonesia
Goal
Comms
Achieve greater scale and increase frequency of education and reminders
to reinforce good biosecurity practices of poultry farmers
110%
Poultry
prices
set
by
Blackberry
Messenger

24. Strategies Against Flu Emergence in Indonesia
Tools
Focus
Mobiles enabled the project to push reminders to farmers rather than
waiting for them to check social media
Worked with agricultural extension workers to a) build a central database
of farmer phone numbers and b) develop content and reminder schedule
Feedback

25. Sisi ni Amani: Civic Education & Conflict Prevention in Kenya
EXAMPLE
Note:
I
work
with
Sisi
ni
Amani
in
a
personal
capacity.
It
is
not
a
project
of
DAI.

26. Civic Education & Conflict Prevention in Kenya
Goal
Prevent the outbreak of conflict by countering misinformation that often
serves as a catalyst of violence
Comms
70% of Kenyans have a mobile phone and a majority of individuals in
high-risk communities have a basic model with growing social media use
Some but not all attend community events and rallies
Tools
SMS enabled direct and rapid delivery of information that could be easily
saved and shared within social networks and a USSD survey was used to
capture demographic information for targeting messages
What is your
gender?
1 – Male
2 - Female
What language
do you speak?
1 – Swahili
2 – English
Where do you
live?
1- Nairobi
2 - Narok County
What age?
1 – 16-25
2 – 26-35
3 – 36-45
Thank you for
subscribing to
Sisi ni Amani!

27. Civic Education & Conflict Prevention in Kenya
Focus
Built network of community peace leaders to conduct outreach and
provide monitor conflict situation and provide locally relevant messages

28. Civic Education & Conflict Prevention in Kenya
Focus
Develop a message framework to guide the creation of effective
messages
FOCUS GROUPS
30+ hours of focus
groups with all key
target audiences.
LEARNINGS
Post-campaign deeper
research on behavioral
drivers.
CO-CREATION
Co-creation of messaging
with research participants
through situation simulations.
MODEL DEVELOPMENT
Application of messaging
output into behavior change
communications model (SMS
software).
DRIVERS ANALYSIS
Narrative data analysis of the
patterned behavioral barriers and
drivers for each audience segment.
MESSAGING REFINEMENT
Refinement of messaging based
on (1) identified drivers; (2) risk
management criteria; (3)
situation and segment targeting.

29. Civic Education & Conflict Prevention in Kenya
Feedback
Used tech metrics, a USSD survey and qualitative follow-up interviews to
determine if and what was working
Tech metrics
USSD survey
Qualitative interviews
65,000 subscribers
682,227 messages sent
Minimal unsubscribes
25%
75%
Never forwarded
an SMS
“I could always check my
inbox if I forgot anything
about the messages
Forwarded
1+
elections. The
Covering
would remind me.
messages
Up
forwarded
teach others.”
I Never
also
could
Yeah
Forwarded 1+
SMS at their
own cost

30. Data Collection & Decision-making in DRC and Liberia
EXAMPLE

31. Data Collection & Decision-making in DRC and Liberia
Increase the efficiency of data collection and decision-making
Goal
Comms
Tools
Low mobile penetration with limited network coverage and power sources
Most enumerators had basic mobile phones
Project-supplied smart phones (Liberia) and tablets (DRC) chosen for long
battery life; heavy duty protective cases; motorbike-compatible chargers,
and the opensource Formhub application that enables survey design,
data collection and basic analysis

32. Data Collection & Decision-making in DRC and Liberia
Focus
Feedback
Determining what information needed to be collected to inform project
design and enable a strong baseline and ongoing monitoring
Only 20% of surveys in DRC had location data!
Problems were split between a) human error and b) the need for
enumerators to go outside of structures when collecting points.

33. What can you do in Cambodia?
Photos
by:
Mao
Chandy

34. "
Please write on your card:"
"
"
a) Organization name"
"
b) Ideas for using mobiles for impact & scale"
in Cambodia"
"
c) What skills or assistance you might need?"

35. Thank you for listening!
QUESTIONS & ANSWERS