Social Media in a SME
•
3 gefällt mir•1,803 views
A presentation held in Joensuu, Finland 18.10.2012 to Joensuu Entrepreneurship Society members on how to utilize social media in a SME.
Empfohlen
Empfohlen
Weitere ähnliche Inhalte
Was ist angesagt?
Was ist angesagt? (15)
Ähnlich wie Social Media in a SME
Ähnlich wie Social Media in a SME (20)
Mehr von Oskari Uotinen
Mehr von Oskari Uotinen (10)
Kürzlich hochgeladen
Kürzlich hochgeladen (20)
Social Media in a SME
- 1. Social Media in a SME 18.10.2010 Oskari Uotinen
- 2. Oskari Uotinen ‣ M.Sc.(Bus.Adm.), social media consultant, partner at Intosome ‣ Expert in utilizing social media and social ways of working in communications and marketing ‣ Experience in education and public administration consulting
- 3. Intosome is a Social Business Design consultancy. We help companies to understand and utilize social tools and ways of working with their customers, partners and employees.
- 4. Experts Harri Lakkala Kaija Pöysti Oskari Uotinen CEO, partner Partner Partner Tampere Helsinki Kuopio
- 5. In cooperation with Dachis Group
- 7. Agenda ‣ Provide basic understanding of social media and social ways of working ‣ External use ‣ Internal use and usage among partners and networks ‣ Discussion, ideas, sharing of thoughts
- 8. Checkpoint ‣ How do you use social media? ‣ What comes to your mind about social media brought into business context?
- 9. Social media = Facebook = Total waste of time CC: http://www.flickr.com/photos/jdhancock/3756546525/
- 11. Social media Way of working + Services • Be open • Participate & engage • Discuss • Share content
- 12. Social media Way of working + Tools • Be open Blogs Social networks • Participate & engage Wikis Real-time coediting • Discuss • Share content Forums Microblogs
- 13. Time passes by, the basics remain http://bit.ly/maninchairad
- 14. Customers discuss companies and their products CC: http://www.flickr.com/photos/pingu1963/2528846002/
- 17. Gathering market information Where do potential customers discuss? What do the customers want? What arises questions? What affects purchasing decisions?
- 19. http://www.youtube.com/watch? v=fLreo24WYeQ
- 23. Customers talk & share opinions (photos, videos, location data...)
- 28. Customers 82% uses the internet 82% uses (almost) daily 86% searches for information about products and services 90% compares prices Source: Tilastokeskus, TeliaSonera
- 29. Types of visibility on the internet reachability earned bought own control Ref: Daniel Goodall - Nokia
- 31. Ebay found in 2006 that participants in online communities spend 54% more than non-community users
- 32. Ref: Forrester Research Jeff Ernst Blog
- 33. What about B2B? Ref: Forrester Research
- 34. What are the prerequisites? ‣ Decisions: ‣ Do we really want to act socially? ‣ Are we going to reward acting socially, e.g. ”hanging out in Facebook”? ‣ Processes: ‣ Do the processes support the social way of working? ‣ Is social media ”just one more work task” in addition to every other? ‣ Systematic approach and guidance: ‣ Clear direction (pilots, measuring...) ‣ Guidance ‣ Recommendations for employees’ profiles, policy related questions ‣ Training: ‣ Teach why the service is used, not only how to use it
- 35. What to measure? ‣ Operative level ‣ Number of visitors/fans/followers, shares/likings ‣ Number of leads growth, lead quality improvement ‣ Number of comments, quality of discussions ‣ Affect on Google rank ‣ Strategic level ‣ Sales growth, shortening of sales cycle ‣ Cost savings ‣ Customer loyalty ‣ Thought leadership
- 36. Start from the business goals Company Social media Social media strategy strategy tools Benefits for Benefits for Benefits for the company the team me
- 37. Utilization areas Customers Company Employees Partners
- 38. What is email suitable for? Many-to- One-to-one One-to-many many One way Two way One way Two way Two way Communi- cating Co-creating content Ref: Acando - edited
- 39. Proper uses for email Many-to- One-to-one One-to-many many One way Two way One way Two way Two way OK Microblog Microblog OK OK Communi- cation Blog Forum together Doing Wiki Wiki Ref: Acando - edited
- 40. Email ‣ “Email is the graveyard for knowledge” ‣ Not a discussion tool ‣ Not for collaborative content creation ‣ Conversations are only visible to those on the receiver list ‣ Knowledge disappears too easily with the employees who leave the company
- 41. Doodle ‣ Use: scheduling a meeting for a bigger group of people ‣ Price: the basic version is free (ad supported) ‣ www.doodle.com
- 42. Yammer ‣ Usage: replacing email in internal and partner communication ‣ Price: basic version is free, business version has more features ‣ www.yammer.com
- 43. Example: ‣ A document was sent to 100 people for comments by email, 10 people sent their updates and notes as Word documents
- 45. Case Reifer: ‣ Quality manual and work instructions in a wiki, continuously updated and followed ‣ http://vimeo.com/teknologiateollisuus
- 46. From email to web tools Email tool
- 47. From email to web tools Email Web tools tool
- 48. Before: I choose who gets the message as I send it Now: Everyone can see the discussions, recipients choose what they follow and when, instant notifications to mentioned participants
- 49. Benefits ‣ Communication ‣ Internal communication, (change) leadership ‣ Direct feedback channel Employees ‣ Coordination ‣ Knowing what others do, what’s going on in the project ‣ Saving conversations and decisions ‣ Collaboration ‣ Decreasing email overload, creating content together efficiently ‣ Storing information ‣ Managing risks, making induction process faster, capturing tacit knowledge ‣ Finding information and experts
- 50. Partner opportunities ‣ Efficient communication and collaboration Partners ‣ Social company networks ‣ Ideation and conversations ‣ Sharing market information
- 51. Example: Normet–SKS Connecto Kauppalehti, 26.3.2012
- 52. The real problem Ways of working and culture 80% 20% Tools
- 53. CC: http://www.flickr.com/photos/jonasb/3151988620/ “All our time goes to meetings and emails”
- 54. Piloting in the cloud ‣ Piloting social ways of working with cloud solutions (SaaS) ‣ At the same time preparing the final tools
- 55. Improving productivity Automating processes Collaboration and participation Social tools and ways of working Traditional IT-systems Ref: The McKinsey Quarterly - Six ways to make Web 2.0 work - edited
- 57. Almost 90% have achieved measurable benefits - McKinsey study in 2010 3250 respondents CC: http://www.flickr.com/photos/flattop341/260213099/
- 59. Thank you! www.intosome.fi Oskari Uotinen oskari.uotinen@intosome.fi +358 44 502 9658