5. LESSONS FROM SOCIAL MEDIA:
1. We want to be “seen” and “heard”
2. Social ≠ (old school) Advertising
Social = multi-way communication
We want to contribute to a conversation
A STORY
9. LEADERS:
Make sure you really want Intrapreneurs
(and nurture them)
• Listen there is no such thing as a bad idea
• “Maybe” is a dirty word
• Follow-up and follow-through
• Love thy intrapreneur