1. Absolute Radio Network
Mobile App Installs (000s)
iPhone Android Nokia BlackBerry Windows
15
12 8
8 24
20 8 7
36 121 47 11 22 17
25 14
59 38
149
41 45
60
101 10 27
59
58
13
9
193 183 179 196
142 139 154
134
106
5
39 10
15
2009 Q2 2009 Q3 2009 Q4 2010 Q1 2010 Q2 2010 Q3 2010 Q4 2011 Q1 2011 Q2 2011 Q3 2011 Q4
Source: Respective app stores

2. Absolute Radio Network
Mobile App Usage
Active Users (000s) Sessions (millions)
301 2.18
1.97 1.92
259 259 254 263 259 1.88 1.86
246 1.74 1.76 1.80
233 1.65
222 219 219 1.56 1.61 1.57
211
Jul 2011
Jul 2011
May 2011
Jun 2011
May 2011
Jun 2011
Jan 2011
Dec 2011
Jan 2011
Dec 2011
Feb 2011
Aug 2011
Aug 2011
Mar 2011
Sep 2011
Feb 2011
Sep 2011
Apr 2011
Mar 2011
Apr 2011
Oct 2011
Nov 2011
Oct 2011
Nov 2011
Sources: Spodtronic and Flurry

3. Absolute Radio Network
Mobile App Active Users (000s)
Station Players Other Apps
75
34 36
30 48 65 63
11 31 14 15
13
210 226 216 223 226
198 202 206 204 206 198 196
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
2011 2011 2011 2011 2011 2011 2011 2011 2011 2011 2011 2011
Sources: Spodtronic and Flurry

4. Absolute Radio
Worldwide YouTube Video Views (000s)
790 797
750
615
555 534 541
503 505
483
421 411
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
2011 2011 2011 2011 2011 2011 2011 2011 2011 2011 2011 2011
Source: YouTube

5. UK Online Unique Audience (000s)
Mar 11 Apr 11 May 11 Jun 11 Jul 11 Aug-11 Sep-11 Oct-11 Nov-11
430
389
319
295
254
163
128 113
88 75
Heart FM Capital Absolute talkSPORTClassic FM KISS XFM Real Magic Smooth
Websites Network Radio Online Radio 105.4 Radio
Network
Source: UKOM

6. Absolute Radio
Social Media
Total Facebook Likes (000s) Total Twitter Follows (000s)
Absolute Radio Other Network Pages Absolute Radio Other Network Profiles
89.7
79.8 82.5 86.5
71.9 75.5 37.8
68.3 34.1 35.9
62.7 32.2
28.7 29.6 30.7
54.2 56.9 27.1
50.8 23.0 24.2 25.5
66.1 68.8 70.3 71.8 73.2
55.6 61.6 64.2 20.4 21.2
37.4 43.5 45.8 16.8 17.4 18.1 18.9 19.7
13.4 14.0 14.6 15.3
Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
11 11 11 11 11 11 11 11 11 11 11 11 11 11 11 11 11 11 11 11 11 11
Source: Facebook and Twitter

7. Absolute Radio Network
Weekly Facebook Reach (000s)
31 Oct 11 7 Nov 11 14 Nov 11 21 Nov 11 28 Nov 11 5 Dec 11 12 Dec 11 19 Dec 11 26 Dec 11
60
55
50
40
30
21
20 20
20
14
10
5
2 1 1 2
0
Absolute Classic 60s 70s 80s 90s 00s Breakfast Hometime Rock 'n'
Rock Roll
Football
Source: Facebook

8. Absolute Radio Network
National Awareness
Unprompted Prompted
8.0 40.0
7.4
7.0 36.4 35.0
6.0 30.0
Unprompted Awareness
Prompted Awareness
5.0 25.0
4.0 20.0
3.0 15.0
2.0 10.0
1.0 5.0
0.0 0.0
Oct Dec Feb Apr Jun Aug Oct Dec Feb Apr Jun Aug Oct Dec Feb Apr Jun Aug Oct Dec
08 08 09 09 09 09 09 09 10 10 10 10 10 10 11 11 11 11 11 11
Source: Harris Interactive 16+ UK Online Omnibus (three-month roll)

9. Absolute Radio Network
Weekly Reach (millions)
W3:10 W2:11 W3:11
3.0 3.0 2.9 2.8
2.5
2.4
1.2 1.2 1.1 1.1 1.1
1.0
Total 10+ Total 15+ London 10+ London 15+
Source: RAJAR

10. Absolute Radio Network
Monthly Reach (millions)
W3:10 W2:11 W3:11
4.9 5.0
4.8 4.8
4.2
4.0
1.9 1.9 1.8 1.8 1.8 1.7
Total 10+ Total 15+ London 10+ London 15+
Source: RAJAR

11. Absolute Radio Network
Weekly Hours (millions)
W3:10 W2:11 W3:11
24.5 24.3
20.7 20.3
18.4 18.2
10.0 9.9
9.1 9.0
7.2 6.9
Total 10+ Total 15+ London 10+ London 15+
Source: RAJAR

12. Absolute Radio Network
Worldwide Live Streamed Hours (millions)
12.2 11.9
11.4 11.6
10.7
9.7
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
2011 2011 2011 2011 2011 2011 2011 2011 2011 2011 2011 2011
Source: Internal server logs

13. Absolute Radio Network
Worldwide Live Streamed Hours (millions)
Absolute Radio Absolute Classic Rock, 80s, 90s, 00s, dabbl & Extra
6.6 6.6
6.1 6.4
5.9
5.2
5.3 5.7 5.4 5.2
4.5 4.8
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
2011 2011 2011 2011 2011 2011 2011 2011 2011 2011 2011 2011
Source: Internal server logs

14. Absolute Radio Network
Worldwide Mobile Streamed Hours (millions)
Mobile Hours Percentage of all streamed hours
11.4% 11.2% 11.6%
10.1%
1.3 1.3
1.2 1.2
3.9%
2.1%
0.4
0.2
0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
2011 2011 2011 2011 2011 2011 2011 2011 2011 2011 2011 2011
Source: Internal server logs

15. Absolute Radio Network
Worldwide Mobile Streamed Hours (000s)
Absolute Radio Absolute Classic Rock, 80s, 90s, 00s, dabbl & Extra
884 873
813 823
251 457 470
420 398
141
95 127
0 0 0 0 0 0
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
2011 2011 2011 2011 2011 2011 2011 2011 2011 2011 2011 2011
Source: Internal server logs

16. Absolute Radio Network
UK Streamed Hours July 2011
Other Desktop
35.0%
Includes aggregators such
as iTunes, Apple TV and
Absolute Radio’s Windows
and Mac desktop apps
iPhone 12.0%
Mobile 13.5%
RadioPlayer
51.4% Android 1.1%
Other 0.5%

17. Absolute Radio Network
Worldwide Podcast Downloads (millions)
4.9
4.5
3.9 4.0
3.6 3.6
3.4
3.2
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
2011 2011 2011 2011 2011 2011 2011 2011 2011 2011 2011 2011
Source: Internal server logs

18. Absolute Radio
On-Demand Hours
Downloaded Streamed
On-Demand Hours (millions) On-Demand Hours (000s)
2.32
2.29 395
2.22 322
292
280
2.13
2.10 203 206
2.05
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
11 11 11 11 11 11 11 11 11 11 11 11 11 11 11 11 11 11 11 11 11 11 11 11
Source: Server logs and YouTube