Distrifoods Nigeria Poem Pitch Q2 2017

1. A Leadership Company making
money from the Food
Manufacturing Business in Africa

2. Nigeria’s Food & Snack Industry is underdeveloped yet netted N20Billion in
2012. Underdeveloped due to Packaging Machinery, and Materials, import of
competing Consumer goods and manual processing of materials.
Demography consistently continues to fuel this Growth at 10.4 % annually
(2015-2020); Flour based Products accounts for 65% of this sales.
Our ingredients are 100% grown locally, and sufficiently available.
Our products are pioneer products in Nigeria with tangible export potential.
We can have a larger market share, ensure/sustain Brand Stability, Product
Availability, Product Dependability, if we automate the Processing cum
Packaging end of our Production Lines; maintain Good Product Appearance
through Periodic Product Benchmarking, & Competitive Branding.
Good Distribution also increases Market Presence.
Why Us?
DISTRIFOODS NIGERIA PL14374

3. We are a manufacturing firm operating in the Agro Processing Subsector.
We manufacture safe, quality, nourishing and nutritious Snack, and Food
Products for Human consumption from finely select ingredients to guarantee
safe health . We focus mostly on crops that are predominantly grown &
abundant harvested in Plateau State, our host community.
Peanuts Snacks, Peanuts Spread, Peanuts Crunches
Irish & Sweet Potato Crisps & Instant Oats amongst others.
Our Products are under the registered Trademark Xpressbite ® Brand.
The manufacture/availability/accessibility of our Products in variants, and
different gram pack sizes will ensure quick Market Penetration, stable but
growing Market Presence and a growing revenue of 15-25% annually.
.
Proposition: Business Idea
DISTRIFOODS NIGERIA PL14374

4. Our population is currently about 200 million, growth is estimated at 2.28 %
per annum and over 50 percent of the population are under 30 years.
The middle-class makes up 25 to 30 percent of the demography .
Majority of under-30 population spends a large proportion of their income on
snacks, and foods, among others.
All States in Nigeria now has at least, 5 Tertiary Institutions besides numerous
Primary/Secondary School. These educational centres provides for 45% of sales .
Exports Market includes ECOWAS States, Chad, Niger Republic, Central Africa
Republic and Cameroun.
Proposition: Market
DISTRIFOODS NIGERIA PL14374

5. 1
2
3
50% Nigeria’s Population (Under 30 years)
30% Nigeria’s Population ( Middle Class)
Includes Children/Pupils/Students
Teenagers/Adolescents/Growing Adults
Nigeria’s Population Above (30 years)
Inclusive are Parents/Working Class
Adults and Older Ones.
Exports Markets:
ECOWAS States, Chad, CAR
Niger Republic and Cameroun
Market Segments
1st Qtr
2nd Qtr
3rd Qtr
4th Qtr
DISTRIFOODS NIGERIA PL14374
Proposition: Market
Business to Business.
Exports to other African States.
4

6. Availability of non Flour based
snack food products that are
nourishing, nutritious,
and natural through finesse
recipe formulation and
meticulous selection of
ingredients.
Affordability of our products
through partnership with
Farmer’s at various Farmers’
Markets scattered within
Plateau State for bulk purchase
of crops at competitive prices.
Proudly Nigeria products which
ensures Food Security by
eradicating wastage of Farm
Produce.
Accessibility to these
variants of products , in
different gram pack
sizes to address each
customer segment.
Majority of Consumers
are tired of eating
whole Flour based
snack foods products.
Tasteful, crunchy snack
food products are a
delight to all, at work,
home, leisure,
festivities, & picnics or
while in transit.
Health is wealth! People
now insist on consuming
wholesome products.
Licensing of Trading right
to Distributors will
enhance our Market
Penetration & Presence.
This Opportunity:
Imagine we tap just 1% of a
N50Billion ( yet growing)
yearly revenue Industry !
Our Partnership for Goals
is an assurance of decent
work , economic growth,
no poverty,
sustainable cities, and
health living to Farmers
when we continually off
take their produce.
Proposition: The Opportunity
DISTRIFOODS NIGERIA PL14374

7. Customers
Our Customers includes Retail
Stores, Super Markets and
Neighborhood Shops scattered
within the Jos-Bukuru
Metropolis.
Banks, Governments Offices
and Individuals for their
regular, corporate and
individual events. Event
Managers, Catering Solution
Providers, Banks,
Training Center and Other
Firms .
High Profile Bars,
Lounges, and Hotels .
Competition
Our Competitors has no
local presence and
competing Products are
mostly imported into
Nigeria.
These products have high
salt and sugar content,
aspartame, other
additives, colorants and
artificial flavor.
Our raw material are 100%
locally available;
Competitive packaging
Solution will provide us an
edge in the market.
They all have better
funding than us
1. Uacfoods:
Mostly Flour based products ;
has local presence.
2. Nkate Burger:
Imports from Ghana; has
competitive package, &
affordable but in 1 SKU. Poor
Product Appearance,
Taste and Aroma.
3. Pringles/Angry Birds
Nutella/Skippy:
All are imported into Nigeria and
have no local presence.
Expensive but within the reach of
the Upper Class and the Rich.
Our Products are natural, have
superior taste, aroma and good
product appearance. They are
affordable in variants, & SKUs
Proposition: Customer & Competition
DISTRIFOODS NIGERIA PL14374

8. Awolowo Endurance
Founder/CEO
LTTS: University of Ibadan
10+ in FMCGs Sector
2014: YouWin3 Awardee
2014: YouWin3 Boot camp
2015 :StanbicIBTC SME
Management Training
2015: YouWin3 Boot camp
2016-17: GIZ SEDIN Program
2016-17: Oxfam EDC WIP SME
Development Program.
2017: GEMs
2017: Adansonia 2017
Ndudi Priscilla Joseph
HND Public Admin
Executive Director Admin
10+ in Marketing/Business
Administration.
Formerly with Reckitt
Benckiser Nigeria
2017: GIZ SME LOOP
Caleb Evbotokhai
HND Banking & Finance
MBA, FUTA
Executive Director: Finance
Formerly with Equatorial Trust Bank;
Assistant Chief Commercial Officer ,
Nigerian Film Corporation
Tax Consultation: PSIRS
15+ in Finance/Tax Industry
2008: Jos Business School
2016-17 Oxfam EDC WIP SME
Development Program
.
Organization: Our Team
DISTRIFOODS NIGERIA PL14374
Olubunmi Bose
Akinsnya
M.Sc Dietetics & Nutrition
Executive Director:
Operations
10+ In Nutrition, Dietetics &
Food Science
On going Doctoral in same
field at UNAAB
Sunday Apeji
HND SLT
Head: Quality Control
20+ in Food Analysis, and
Quality Control.
Formerly with NASCO Group
Prof. J A Kolawole
MIPAN
Consultant : Quality Control

9. PART ONE PART TWO PART THREE
Our Products are available
in variants, different SKU,
and in various gram pack
sizes.
Our products have no less
than 6+ shelf life which
affords Distributors bulk
order/stocking.
Market Penetration and
Presence is assured
through Licensed Trading
Companies, & Distributors
Our Van salesmen will also
conduct sales to outlets.
Ours is a repeat sale
with 99% customer
retention.
Our Variants will afford
customers opportunity
to switch within our
various SKUs.
Our Products will be
easily accessible, &
available
in most neighborhood
stores, mini marts &
Supermarkets.
We shall ensure periodic
Market ,& School Storming
& Road Shows.
We shall maintain a fleet of
Van Salesmen attached to
Appointed Trading
Companies to facilitate and
operate our Distribution
Network.
We shall ensure presence in
all Post Secondary
Institutions, and most
Primary & Secondary
Schools.
Organization: Getting to Market
DISTRIFOODS NIGERIA PL14374

10. Tasteful Crunchy Peanuts Snack
has been a delight of all since
Nkate Burger was introduced.
Demography alongside population
will continue to boost our revenue
.
Product availability in small gram
size packs will encourage
consumer to purchase per carton;
Customer retention is 99%.
Ours are traditional products our
Market is familiar with and enjoy
consuming.
Our Food Product is acceptable
and consumed in the demography
Financial Projection
2016: NGN 8Million
2017: NGN 12-15Million
2018 : N35-156Million Sales with in
Nigeria.
2019- 2020:NGN177 – 213 Million.
Inclusive of Export sales to ECOWAS
2021 -22:NGN 245-294 Million
Inclusive of Exports to ECOWAS, Chad,
CAR, Niger Republic & Cameroun.
2025: NGN500Million
Inclusive of Export Sales to other African
Countries.
Economics: Customer Economics
DISTRIFOODS NIGERIA PL14374

11. Q3 2017 -
Q1 2018
Completion of Certification from NAFDAC/SON/ETLS/NEPC.
Mechanized Production Line for Peanuts . Licensed Distributors in
North Central/Eastern Nigerian States
.
Increase in Production Capacity of Xpressbite Peanuts to
10Metric Tones Per Month, this being, 40% increase to be
sustained for the 12-15 months of our Production cycle.
.
Q4 2018 Mechanized Production of other Products:
(Peanuts Spread, Potato Crisps, Peanuts Crunches, & Instant Oats
2019
Ahead Export to ECOWAS Market, Chad, CAR, Niger, and Cameroun
Milestone: Company Timeline
DISTRIFOODS NIGERIA PL14374

12. 2014 YouWin3 Awardee
2015: Factory Set up
2016: Production at Own Facility at ATMN
Quarter, Gatong,
Gyero, Bukuru Gyel, Jos South LGA,
Plateau State.
2017: Installation of basic Equipment &
On going Factory remodeling.
2017: Manual Processing and Packaging;
Semi Automated Frying.
Packaging material is generic, though
with tamper proof.
Q1, 2017: NAFDAC Inspection after
Laboratory Analysis of our Product .
To meet Market Demand, we need to
automate Groundnut Selection and our
Processing line, acquire additional
Industrial Deep Fryers, improve our
packaging/ ensure competitive branding
and also automate our Packaging Line.
Our Raw Materials are sourced from the
Farmers Market scattered within Plateau
State and Supply is highly sustainable all
year round. Pricing is good thus ensuring
low cost production, hence can offer
competitive prices to the Consumers. Our
Processing and Packaging Section is wholly
manual but under strict quality control
measures.
We aspire to be Africa’s largest Agro cum
Food Processor by 2022 guaranteeing
Food Security, Decent work, Urban Rural
Drift and pioneering the promotion of
quality, nutritive, and tasty African Food
Products in the Global Market.
Milestone
DISTRIFOODS NIGERIA PL14374

13. 1
2
3
Acquire Additional Machinery: NGN14Million
1. SS Production Boards/ 300KG Digital Scale
2. Industrial Deep Fryers/Planetary Mixer/
3. Packaging Machine: AFFSCBS with NFBC
4. Packaging Machine CBS with BC
5. Packaging: Cup Filling Machine
6. Mechanical Separator
Packaging Materials: NGN9Million
1. Laminate Pouches, & Kraft Alu Pouches
2. Packaging Material 2
3. Secondary Packaging
4. Transit Package: Corrugated Cartons
Delivery Trucks for Distribution:
NGN 7Million
Use of Funds
1st Qtr
2nd Qtr
3rd Qtr
4th Qtr
DISTRIFOODS NIGERIA PL14374
Milestone: Funding Requirement ( N40M)
4
Bulk Purchase of Raw Material and
Additional Operating Cash:
NGN 10 Million