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Innovative Consumption-Driven  e-Business Solution for  Mobile Content Portals Business Vision  Revolutionary Model of  M-Business Loyal Customers  & Brand Awareness Innovative Promotion & Distribution High Level of Sales Effective Customer Relations e Next
Introduction ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Downloadable content  & accompanying services are   definitely  the hottest commodity in the mobile world. Next
Our Offer   ,[object Object],[object Object],[object Object],As an innovative company, our goal is not just to provide ideas but to make these ideas deliver business results Soft Format team Next
We Declare That
 ,[object Object],[object Object],[object Object],[object Object],[object Object],Traditional Mobile Business Models are not Effective Enough and Need to Be Changed. "Despite the growing selection of games on the operators' portals, consumers still are not finding games that appeal to them"  Paul Goode, vice president,   M:Metrics Next
We Declare That
 All parts are here, you just need to put them into a new shape ,[object Object],[object Object],[object Object],[object Object],It’s not a software platform that gives you a new service, but a vision of what you should put together to get a new service It’s not just technologies that give you an advantage of a leader, but possibility to combine them creating an added value for your customers It’s not always development that wins, but also aggregation that benefits Creative Business Idea + Marketing + Innovation = Business Value Next
We Declare That
 Having content is nothing.  Having someone to regularly consume it matters Mobile sales are driven by active consumption and high level of repeating purchases.  M-content and m-services have to assist each other in customers acquisition.  Right content, at right time, in a right way & to right people   - a success formula of today’s m-business Market is saturated with the content of different types, but  37%  of mobile phone users do not consume it because they are not interested or couldn’t find what they want New content is regularly appearing on the market, though the rate of the repeating customers is only  30%. 70%  of mobile users are still there to become your loyal customers! “ M obile content has mass appeal,  b ut in order for this sector to grow, publishers, operators and other mobile content owners need to better identify underserved market segments and develop media that will compel all consumers to look to their devices for information  &  entertainment."  Paul Goode, vice president,   M:Metrics Next
[object Object],[object Object],We Declare That
 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Next
We Declare That
 ,[object Object],[object Object],or in mobile world Right Content, at Right Time, in a Right Way and to the Right People Next
Classic Portal Scheme
Analyzing Existing Content Portal Models ,[object Object],Provider Portal ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Content Oriented Model Brand Oriented Model Next
Existing Value Chain Content Owner Content Creator Content Aggregator Content Publisher Access Portal Customer Distributor Each link in the value chain adds to the final price of the delivered content, at the same time taking its part in the profit share received from the sold content.
Existing M-Content Sale Model ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Next
Innovative Portal Scheme
Analyzing Innovative Mobile Portal Model Customer Mobile/Web Portal Community ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Sale on Demand Demand for Content ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Customer Oriented Model Next
Innovative Value Chain Innovative approach allows the portal to perform one to all roles in the value chain thus reducing the output price and increasing ROI Content Owner Content Creator Content Aggregator Content Publisher Access Portal Customer Distributor
Innovative M-Content Sale Model ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Next
Revolutionary Model for M-Business Know your Customers Offer Customers what they  REALLY  need Build an active community of consumers & make them a part of your business Become a Part of your Customers’ Lifestyle Let Customers generate their own content New appealing services on a regular base Next
Innovation You Can Afford! ,[object Object],[object Object],[object Object],[object Object],[object Object],Soft Format introduces you the affordable & innovative  offer on developing the Customer Centric Solution for Mobile Portal www.soft-format.com Next
Summary Presented by: Olha Kutsevych Business Development Manager Office:  + 380 332 770091 Fax:  + 380 332 770091 Skype: olhasales [email_address] www.soft-format.com Business  Idea Platform Customizatio n What You Need is What You Get

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Independent Mobile Portal Solution

  • 1. Innovative Consumption-Driven e-Business Solution for Mobile Content Portals Business Vision Revolutionary Model of M-Business Loyal Customers & Brand Awareness Innovative Promotion & Distribution High Level of Sales Effective Customer Relations e Next
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  • 6. We Declare That
 Having content is nothing. Having someone to regularly consume it matters Mobile sales are driven by active consumption and high level of repeating purchases. M-content and m-services have to assist each other in customers acquisition. Right content, at right time, in a right way & to right people - a success formula of today’s m-business Market is saturated with the content of different types, but 37% of mobile phone users do not consume it because they are not interested or couldn’t find what they want New content is regularly appearing on the market, though the rate of the repeating customers is only 30%. 70% of mobile users are still there to become your loyal customers! “ M obile content has mass appeal, b ut in order for this sector to grow, publishers, operators and other mobile content owners need to better identify underserved market segments and develop media that will compel all consumers to look to their devices for information & entertainment." Paul Goode, vice president, M:Metrics Next
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  • 11. Existing Value Chain Content Owner Content Creator Content Aggregator Content Publisher Access Portal Customer Distributor Each link in the value chain adds to the final price of the delivered content, at the same time taking its part in the profit share received from the sold content.
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  • 15. Innovative Value Chain Innovative approach allows the portal to perform one to all roles in the value chain thus reducing the output price and increasing ROI Content Owner Content Creator Content Aggregator Content Publisher Access Portal Customer Distributor
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  • 17. Revolutionary Model for M-Business Know your Customers Offer Customers what they REALLY need Build an active community of consumers & make them a part of your business Become a Part of your Customers’ Lifestyle Let Customers generate their own content New appealing services on a regular base Next
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  • 19. Summary Presented by: Olha Kutsevych Business Development Manager Office: + 380 332 770091 Fax: + 380 332 770091 Skype: olhasales [email_address] www.soft-format.com Business Idea Platform Customizatio n What You Need is What You Get