http://www.helenwilkie.com/blog Writing the “About Us” page can be one of the most challenging aspects of your website. What you need to understand that it’s not really about you — it’s about how you can meet the needs of your potential clients.

1. Marketing
Professional Services:
How to Write Your
“About Us” Page
“About Us” Page
Presented by
Helen Wilkie
“AboutMarketingPage
Helen Wilkie Us” and
Copywriting Services
“About Us” Page
http://www.HelenWilkie.com
“About Us” Page

2. Common mistake
•About Us page most visited
•They don’t want to know about you; they
want to know how you can help them
•Let’s look at my About Helen Wilkie page

3. My About Helen Wilkie page
Hello, I'm Helen Wilkie — writer, speaker and author of five books
on communication. I'm assuming you've had a look around the
site and are considering using my services. Now you're
wondering,
"Who is this woman and why should she do my
copywriting?"
Well, let me introduce myself.

4. My About Helen Wilkie page
First, copywriting. I have written copy for a range of clients
from multi-national corporations to one-person consulting shops,
including websites, brochures, annual reports, white papers and
a variety of odd projects (some of them very odd indeed, but I
digress.) I enjoy all aspects of this work: chatting with my clients
to get the information I need, researching more information and
finally writing the copy. And I do it well, without a lot of fuss or
handholding.
What that means to you: I will use all appropriate means to
gather and understand all the necessary information, including
your purpose for the piece. The result will be effective copy that
does its job, delivered on time — every time.

5. My About Helen Wilkie page
Next, marketing. Deep down in my soul I'm a marketer. When
I hear of new business ventures (even when they're not my
clients!) I can't help thinking about marketing ideas for them. The
Internet is a moving target, and using it effectively for marketing
is an ongoing challenge. And of course, there's still the offline
world, which we ignore at our peril. I’m comfortable working with
both.
What that means to you: When I'm writing your copy, I'll
always be aware of how the message will be read by your client
or prospect, no matter how it reaches them, and I'll write it to help
them make the decision you want them to make or give them the
information you want them to have.

6. Tell them what they want
to know
•Understand what your prospective client wants
•Your About Us page should illustrate that you can give it to them
•An About Us page that’s really about them will make you stand
out from the crowd

7. For more ideas to market
your professional services, visit
http://www.HelenWilkie.com