ICT role in 21st century education and its challenges
International businesses and climate change
1. Businesses and Climate
Change
Public Relations and Communication Dissertation
Oana Stefancu
2. Why?
Why do I
care?
Why
should the
businesses
Why care?
should the
world
care?
3. Question
Why do different stakeholder groups influence the
value that a company gives to the idea of carbon
emission reduction?
This question will be explored in at least two case
study companies.
4. Hypothesis
The reduction of greenhouse gas emissions (GHG) in global
companies, based on the Kyoto Protocol standards, is
dependent on the different stakeholder groups’ influence
and governmental initiatives but is driven by financial
reasons.
5. Terms of reference
• To consider the theoretical foundations of the companies’
environmental policies to key stakeholders, including
theories such as corporate social responsibility, reputation
management and stakeholder relation with particular focus
on investor relation and public affairs.
• To research the degree to which these are reflected in the
climate change approach of Vodafone and Talk Talk and the
importance they give to CSR and stakeholder relations.
6. Terms of reference
• To research whether the companies’ stakeholder groups are
aware of the Kyoto Protocol standards and whether the
standards influence their perception of the companies.
• To explore and critically analyse the reasons why stakeholder
groups in these organisations value/do not value global
standards.
• To demonstrate that companies with more global stakeholders
use global standards to demonstrate its investment in CSR to
build its reputation on a global basis.
