PlumAnalytics presentation by Guy Robertson (EBSCO) at the Kenya ORCID workshop in Nairobi

1. 1
Maximizing the power of
ORCID with PlumX
interoperability
Presenter Name, Guy Robertson - Regional Sales
Manager for East, West and Central Africa
EBSCO Information Services
Date: 23rd July 2015

2. 2
What is PlumX?
PlumX
is
a
tool
that
allows
researchers
and
ins3tu3ons
to
track
tradi3onal
and
alterna3ve
metrics
(or
altmetrics)
for
research
ar3facts,
allowing
a
researcher
to
have
metrics
to
understand
and
judge
the
impact
of
their
research
and
works.

3. 3
Answer the questions
And tell the stories
About your research

4. 4
PlumX can help answer these questions
you couldn’t answer before
What impact has our research had in the past
12 months?
How do we arm our researchers to better
compete for funding?
Can we measure non-STEM,
non-article research?

5. 5
Current state of
Scholarly Measure
5

6. 6
2-5
years
Idea
Blog Post
?
years
Grant
Conference
3-5
years
Video
Citations
Metrics timeline:
From Idea to Impact
It can take at least 2 - 5 years
from idea to a published
peer-reviewed journal article
Before PlumX After PlumX
Due to the pace of scholarly
publishing, it takes another 3 - 5
years from the time the work is
published to get to critical mass
of citation counts
From idea to measurable
citation counts can take
5 - 10 years
Metrics
available
immediately
citation counts
presentation view
share
save reference
bookmark
PDF download
click
video play
dataset download
citation counts
tweet
Publication

7. 7
Samples of PlumX Metrics Sources
• Amazon
• Bit.ly
• CrossRef
• Delicious
• Dryad
• dSpace
• EBSCO
• ePrints
• Facebook
• figshare
• Github
• Goodreads
• Google+
• Medwave
• Mendeley
• PLOS
• PubMed Central
• Reddit
• Research
Blogging
• Scopus
• SlideShare
• SourceForge
• Stack Overflow
• Twitter
• USPTO
• Vimeo
• Wikipedia
• Worldcat (OCLC)
• YouTube

8. 8
All Types of Research Artifacts
• Articles
• Blog posts
• Book chapters
• Books
• Cases
• Clinical Trials
• Conference
Papers
• Data Sets
• Figures
• Grants
• Interviews
• Letters
• Media
• Patents
• Posters
• Presentations
• Reports
• Source Code
• Theses /
Dissertations
• Videos
• Web Pages

9. 9
Metrics
Categories
USAGE
(clicks, downloads, views,
library holdings, video plays)
CAPTURES
(bookmarks, code forks, favorites,
readers, watchers)
MENTIONS
(blog posts, comments, reviews,
Wikipedia links)
SOCIAL MEDIA
(+1s, likes, shares, tweets)
CITATIONS
(PubMed Central, Scopus,
patents)

10. 10
USAGE
• Is anyone reading our work?
• Did anyone watch our videos?
• Usage is the #1 stat researchers want to know after
Citation counts
• PlumX is the only product that includes Usage
clicks, downloads,
views, library holdings,
video plays

11. 11
• Captures indicate that someone wants to come back
to the work
• Early indicator of future citations
bookmarks, favorites,
readers, watchers
CAPTURES

12. 12
• This category measures people truly engaging with
your research
• Automatically uncover the conversations about your
research
• Discover feedback, opinions, etc.
blog posts,
comments, reviews,
Wikipedia linksMENTIONS

13. 13
• Social media measures how well a researcher is
promoting their work
• This is especially important for early career
researchers to measure and understand
• Track the buzz and attention around your research
output
+1s, likes, shares,
tweets
SOCIAL MEDIA

14. 14
• Citations still a standard of long-term impact
• Including citations enables side-by-side analysis with
other metrics categories
PubMed Central,
Scopus, patents
CITATIONS

15. 15
5 Categories in Action –
Example Article
Article level
metrics are the
building blocks
for PlumX

16. 16
Visualizing Impact: Plum Print
• Includes the 5
categories of metrics
• Circles dynamically
change size based
on metrics in each
category

17. 17
Researchers Need to
Showcase their Impact
• Give them 5 categories of metrics to
tell their stories
– Not just a singe count with citations
• Tell the stories of research earlier
– Citation counts take 3-5 years to accrue
– PlumX gives comprehensive metrics in the first year
• Help them create better grant applications

18. 18
How can you help
researchers get funding?
• Add more than just a list of publications
to their grant applications
– Give them real-time metrics about their impact
• Help determine where they should publish
– Give metrics on what gets the most engagement
• Showcase more than just their journal articles
– Get credit for books and other research output

19. 19
Given how tight budgets are around
the world, governments are rightfully
demanding effectiveness in the programs
they pay for.
To address these demands, we
need better measurement tools
to determine which approaches
work and which do not.”
Bill Gates
Gates Foundation Annual Letter 2013
“

20. 20
CASE STUDY
ORCID and Plum X Work Together to
Easily Provide Altmetric Information to
Researchers
An
ORCID
profile
uniquely
iden4fies
scien4fic
and
other
academic
authors.
Once
the
effort
to
create
ORCID
profiles
for
researchers
has
been
done,
you
can
now
easily
connect
their
scholarly
ac4vi4es
with
PlumX
to
track
metrics
about
their
research.
Specifically,
PlumX
uses
ORCID
to
retrieve
a
list
of
the
researcher’s
public
works
and
then
uses
the
informa4on
to
establish
a
PlumX
researcher
profile
and
gather
metrics
about
the
research’s
impact.

21. 21
CASE STUDY
ORCID and Plum X Work Together to
Easily Provide Altmetric Information to
Researchers
Most names are not unique, making them hard to
distinguish electronically. An ORCID profile fixes
the problem, ensuring that Bob Doe of Boston
College gets credit for his own work, not the work
of Bob Doe of Boston University.
The importance of ORCID as a persistent identifier
allows PlumX to easily identify the researcher and
their associated works, funding, organization

22. 22
University of
Pittsburgh

23. 23
Metrics Dashboards
Researchers box:
University of
Pittsburgh uses
PlumX to support
their researchers.
Narrow By:
They also build
dashboards for their digital
collections, the 26 journals
they publish, and for every
school, department, and
research institute
Tabs of Different
Artifacts:
PlumX gathers
metrics from over 20
types of research
output.

24. 24
PlumX Customer Data:
Citations Lag Research output
from 2013 and
2014 will have
few citations.

25. 25
Other Metrics Categories Fill
the Gap Showcase
impact in the
past 12 to 24
months.

26. 26
Susan Rowland, Ph.D.
Chair of Engaged Humanities & the Creative Life
Pacifica Graduate Institute
Although this book may never
get cited, we still can see
usage, captures, and
mentions.

27. 27
Metrics that
update in real
time provide a
Feedback Loop
Feedback
loops help
change
behavior.

28. 28
PlumX can help answer these questions
you couldn’t answer before
What impact has our research had in the past
12 months?
How do we arm our researchers to better
compete for funding?
Can we measure non-STEM,
non-article research?