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How international start-ups leverage networks  in their own backyard Dr Shameen Prashantham
Background Insights from Doctoral Research (2002-5)
Background ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Building the Knowledge Base
Leveraging networks proactively Proactive networker 3% Non-  networker 52% Low Effective networker 29% Passive networker 16% High High Low Stock of network relationships Leverage of network relationships (e.g. for information)
Setting realistic expectations ,[object Object],[object Object],MNC subsidiaries Other SMEs Local Mainstream ties Co-ethnic ties Overseas Bridging Bonding Geographic proximity Social homogeneity
[object Object],[object Object],Local networks overlooked?
Follow-up Research (2005-8) SME-MNC Links
Recognizing the Opportunity Polaroid / Wide Blue Providing a helping hand Spin-off support Sun Microsystems / RFID start-ups Grow subsidiary mandate Capability demonstration EDS / Arnlea Enhanced innovation Technology absorption Microsoft / ISV partners Greater sales Technology evangelization IBM / Innovation Perceived as responsible Corporate citizenship Example Rationale Motivation
Overcoming the Obstacles “ The plug may be pulled at any time” Autonomy “ Big fish want control over the small fish” Acquisition “ Unhappy doing business with small firms in the long term” Asymmetry “ Collaboration is no one’s day job” Attention “ The problem is getting access to decision-makers” Access Typical sentiments Concern
Facilitating Linkages ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Developing new products ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Cognitive social capital is key?
Learning new capabilities ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Engaging proactively ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Scotland Survey (Oct 2008) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],*108 questionnaires returned but one incomplete so excluded from this analysis. No MNC links  26 MNC as supplier  51 MNC as customer /  31 strategic partner
Perceptions about Opportunities ,[object Object],[object Object],[object Object],[object Object],[object Object],[1=Highly disagree; 5=Highly agree]
Perceptions about barriers ,[object Object],[object Object],[object Object],[object Object],[object Object],[1=Highly disagree; 5=Highly agree]
Perceptions about ease of access ,[object Object],[object Object],[object Object],[object Object],[1=Highly disagree; 5=Highly agree]
Perceptions vs. Behaviours ,[object Object],[object Object],1.72 2.98 Perceived ease-of-access: With relative ease, by making direct contact 2.67 3.40 2.69 Perceived barrier: Small businesses lack the time and resources for such relationships 2.84 4.48 3.78 Perceived MNC motive: Seeking  to absorb a new technology from the local company 3.91 No link (n=25) MNC link (n=82)
Dancing with Gorillas ,[object Object],[object Object],[object Object]

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How International Startups Leverage Networks In Their Own Backyard Nasscom Fridays 2.0 42nd Session

  • 1. How international start-ups leverage networks in their own backyard Dr Shameen Prashantham
  • 2. Background Insights from Doctoral Research (2002-5)
  • 3.
  • 5. Leveraging networks proactively Proactive networker 3% Non- networker 52% Low Effective networker 29% Passive networker 16% High High Low Stock of network relationships Leverage of network relationships (e.g. for information)
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  • 9. Recognizing the Opportunity Polaroid / Wide Blue Providing a helping hand Spin-off support Sun Microsystems / RFID start-ups Grow subsidiary mandate Capability demonstration EDS / Arnlea Enhanced innovation Technology absorption Microsoft / ISV partners Greater sales Technology evangelization IBM / Innovation Perceived as responsible Corporate citizenship Example Rationale Motivation
  • 10. Overcoming the Obstacles “ The plug may be pulled at any time” Autonomy “ Big fish want control over the small fish” Acquisition “ Unhappy doing business with small firms in the long term” Asymmetry “ Collaboration is no one’s day job” Attention “ The problem is getting access to decision-makers” Access Typical sentiments Concern
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  • 20.