Martin talks about Growth Hacking: its origin as a tool for startups to grow efficiently and how every company - no matter what size - can profit from Growth Hacking.

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OMM Solutions
TECHtalks #20
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Einmal im Monat ist TECHtalk Zeit! First come first served!
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Talk: Growth Hacking: wie jede Organisation von der
Königsdisziplin der Startups profitiert!
Speaker: Martin Allmendinger
3< OMM Solutions GmbH >

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Did you hear about it before?
4
https://medium.com/@darnocks/why-we-built-europe-s-fir
st-growth-hacking-academy-and-are-exploding-ece4208f
1484
2012: “The world has found a specific keyword for it”

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What or who is a Growth Hacker?
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https://medium.com/@clarabuchanan/why-growth-hacking-isn-t-just-marketing-4ce13e673c7f

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Why Growth Hacking?
WHY?

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Why Growth Hacking?
Liabilities of Newness
&
Liabilities of Smallness
---> No money for marketing &
sales
Quelle;
https://www.cinema.de/sites/default/files/styles/cin_landscape_
510/public/sync/cms3.cinema.de/imgdb/97/4435797.jpg?itok=
GBDagwZ6

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Good Product-Market-Fit is the first condition for startups’ success,
the second is the customer acquisition process
8
Customer Acquisition Costs
(CACs)
Customer Lifetime Value
(CLTV)
Digital Solution
Quelle:
https://www.wired.com/images_blogs/thisdayintech/2011/08/hp
_garage_630px.jpg

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Try to integrate marketing into your solutions / products and into
their development processes!!!!
9
Customer Acquisition Costs
(CACs)
Customer Lifetime Value
(CLTV)
Digital Solution
https://www.forentrepreneurs.com/startup-killer/
Recurring Revenue Models
Cross-Selling / Upselling
Product Line expansion
UX
Lead Generation for 3rd Parties
Community-Building
Viral Effects
Referral-Marketing
Free / Freemium
Open Source
Strategic Partnerships
Inbound-Marketing (focus on being found)
Quelle:
https://www.wired.com/images_blogs/thisdayintech/2011/08/hp
_garage_630px.jpg

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Growth Hacking can be well explained with the AARRR-Framework
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All channels
Suitable and selected channels
Acquisition
Loop
Engagement
Loop
Users register and interact
Acquisition
Activation
Retention
Revenue
Referral
Customers
recommend
Users pay and
become customers
Users remembers and
come back
Hack Viral Marketing
Hack Conversions and Prices
Hack Newsletters & Communities (Feedback)
Hack Websites
Users are interested Hack Landingpages / Blogs
Hack Online Marketing
Profitable Business Model

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Growth Hacking Examples? Do you know any?
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Some well-known examples...Dropbox (1)
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2-side referral program
2008: 100K registered users
2009: 4M registered users
Quelle:
https://thenextweb.com/wp-content/blogs.dir/1/files/2014/
05/dropbox.png
https://viral-loops.com/blog/wp-content/uploads/2017/09/
main-qimg-075277aad8b77b428808ae29cd2d3b18.png
https://www.iconfinder.com/icons/317711/dropbox_online
_storage_icon

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Some well-known examples...Dropbox (2)
13
Quelle:
https://aem.dropbox.com/cms/content/dam/dropbox/blog/files/2
012/10/global-leaderboard21.png
https://www.dropbox.com/de/help/space/campus-cup

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Wait...I am not in the (digital) Platform or SaaS Business!
14

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Hedging through own Lead User / Customer Communities
15
Focus Group
Quelle: www.linkedin.com
Quelle:
http://www.roymorgan.com/~/media/images/products/technology%20adoption%20s
egments/techsegchartplustitlegrey3.png?h=434&la=en&w=936

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Hedging through own company network and CEO Reputation
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Quelle:
https://www.etventure.de/speaker-vortraege-digitale-transformation/
https://www.wuv.de/marketing/otto_bildet_ueber_100_influencer_aus
https://www.cio.de/a/wie-daimler-mit-working-out-loud-mitarbeiter-vernetzt,3592488
https://www.horizont.net/marketing/nachrichten/Dieter-Zetsche-Linkedin-macht-den-
Daimler-Chef-zum-weltweiten-Influencer-157647

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Finally...do not forget: At the end it is a balanced mixture of
analytics and creativity
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https://gearycompany.com/balancing-analytics-and-creativity-in-marketing/

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Ihr persönlicher Ansprechpartner
Fragen oder Interesse?
< OMM Solutions GmbH > 18
Martin Allmendinger
OMM Solutions GmbH
Vor dem Lauch 19
70567 Stuttgart
Germany
ma@omm-solutions.de
+49 (0)711 995 985 82
+49 (0)176 66 85 32 36

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Vor dem Lauch 19
70567 Stuttgart
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Olaf Horstmann
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