The Real Leadership Lessons of Steve Jobs

1. The Real Leadership Lessons of
Steve Jobs

2. • “ The people who are crazy enough to think
that they can change the world are the ones
who do ’’ - Apple’s “Think Different”
Commercial

3. Introduction
• 1976 cofounded Apple in parent’s garage.
• Started working as a proper organization in 1985.
• Got bankrupt in 1997.
• He died in October,2011, he built it into worlds
most valuable company.

4. Continued
• Along the way this company also helped many
industries to work properly in which we have
Personal
Computing
Animated
Movies
Music
Phones
Tablet
Computing
Retail
Stores
Digital
Publishing

5. 1.Focus
• Returned to Apple in 1997 at that time Apple
was producing a number of different products
at a same time.
• Including different versions of Macintosh.
• Jobs stopped the production of those
products and brought up the new theme with
a new idea.
• 2*2 grid→ Consumer : Pro, Desktop : Portable.

6. Continued

7. Continued
• By focusing on these main four points, Jobs
saved the company from bankruptcy.
• Hold the full control of the situation.
• Focus was ingrained in his personality.
• Always tented to be a devotional man to his
goals.

8. As Jobs said
“ The main thing I stressed was focus”

9. 2.Simplify
• Jobs instinct of focus was accompanied by
simplify the things.
• Eliminating useless elements.
“ Simplicity is the ultimate sophistication”
• Always headed towards simplicity.
• Television industry.

10. 3. TAKE RESPONSIBILITY END TO END
• STEVE JOBS was of the opinion that goals can be achieved if all
aspect are integrated end to end, meaning thereby to ensure
hardware, software and all other devices are linked together.
• JOBs insisted on integrating proprietary Apple products with each
other for smoother, simpler experience.
• Jobs and Apple took end to end responsibility for their customer`s
experience something that few businesses do.
• Customers don’t just buy products and services, they purchase the
whole experience of doing business with a company.
• Great companies step into the shoes of their customers, pay
attention to every details of the process and assume responsibility
for ensuring that every aspect of doing business create a consistently
positive experience.

11. 4. WHEN BEHIND, LEAPFROG
• At one point, PC users were ahead of Apple, downloading
and swapping music and burning their own CDs.
• So Jobs created iTunes, the iTunes Store, and iPod, blowing
the competition out of the water.
• Then he cannibalized the iPod by integrating into the
iPhone.
• Instead of upgrading, he decided to create comprehensive
system that would transform the music industry.

12. 5. Put products before profits
• They make some great products but then sales
and marketing people take over the company
because they are ones who can juice up
profits.
• When the sales guys run the company the
product guys don’t matter so much and a lot
of them just turn off.

13. Continued
• It happened at apple when Scuelly came in,
which was my fault and it happened when
Ballmer took over at Microsoft.

14. 6. Don’t be a slave focus groups
• Market research is not important that what
customer want because
• Customer don’t know what they want until we
have shown them.
• Don’t relay on customer demand create which
you think is important.

15. 7.BEND REALITY.
• Job famous ability to push people to do
impossible was dubbed by colleagues his
reality distortion field.
• You did the impossible because you didn’t
realize that it was impossible.
• You can change and improve the way you
experience life only by changing the source of
reflection by changing your self your current
state of being .

16. 8. Impute
• Three principles of Mike Markkula:
Empathy
Focus
Impute
• He knew that people form an opinion about a
product or a company on the basis of how it is
presented and packaged.
• He believed that unpacking was a ritual like
theater and heralded the glory of the product.

17. 9.Push for Perfection
• In Jobs eyes, “pretty good” was simply not
good enough.
• When he had a vision for a product, that
vision was executed perfectly and exactly.
• Steve Jobs was not willing to tolerate
shortcuts.
• Isaacson argues that his obsession with
perfection, down to the last detail, was a
major factor in his success.

18. 10. Tolerate only
“A” players
• The bozo explosion
• Top players tended to stick around longer and
be more loyal
• Debi Coleman gathered executive team every
weak

19. 11.Engage face to face
• Ideas can be developed by e mail and I chat
• 600 seat theater and theory worked two
smaller screening
• Steve's theory worked from day one

20. 12. Know both the big pictures
and the details
• CEOs are great at vision
• Digital Hub(users music, videos, photos)
• Successor strategy in 2010
• Got Apple into personal device with iPod and
then I pad

21. 13. Combine the humanities with the
sciences
• Edwin land of Polaroid
• Intersection of Humanities and Sciences
• Intersection of Liberal Arts and Technology

22. Continued
• Biography of Franklin and Einstein
• Innovative Economies
• DNA Persists

23. 14.Stay hungry stay foolish
Two great social movements;
• Counter- culture of hippies and
antiwar activities.
• High- tech and hacker culture

24. Continued
• Steward Brands are whole Earth catalog
• Access to Tools
• Final issue in 1971.
• Famous ad showed in 1984