2. What is a business?
A business is a Group of activity that works together to deliver
value to a specific type of customers in exchange for their
money.
Product/Service Idea Product Creation Targeted Marketing Sales & Distribution
Nour Boustani | Nourb.com
3. What is value?
For your business to be successful and marketable,
it should focus on delivering benefits to your
customers, some of those benefits are:
Save TimeSave Money Solve A Problem Lifestyle & Prestige
Nour Boustani | Nourb.com
5. What is a
unique selling
proposition?
USP = Specific
target audience
+ Differentiation
Nour Boustani | Nourb.com
6. If someone asks
you: Why should I
buy your brand
products?
What does
that mean?
Your unique selling
proposition must
provide a specific and
compelling answer!
Nour Boustani | Nourb.com
7. 3 Steps
For positioning your business.
For your business to success in the marketplace you must place it in the right environment
and offer people a compelling reason to buy which is your USP, to create a unique selling
proposition you have to consider:
Understand your customers Understand your product Understand the competition
1 2 3
Nour Boustani | Nourb.com
8. Step 1 :Understand your
customers
wiifm
What’s in it for me?
To better understand your customers, you have to stop
thinking like a business owner who thinks about profit
and sales and start thinking like consumers.
Consumers always
think of value and
benefits; they
always compare the
value of your
product to the price
they will pay.
Nour Boustani | Nourb.com
9. What problems do they have ?
How can we provide more benefits to them ?
Who are our
target customers ?
How to improve their experience ?
1
2
3
4
Nour Boustani | Nourb.com
21. • Female
• Male
Gender
• > 10
• 11 - 19
• 30 - 39
• 40 - 49
• 50 - 59
• 60 +
Age
• > $5K
• $ 5K ~ $15K
• $ 15K ~ 25K
• $ 25K ~ 50K
• $ 50K ~ 75K
• < $ 75K +
Income
• Modern
• Bohemian
• Communal
• Nomadic
• Fitness Focused
• Hyper Organized
Lifestyle
• Music
• Motivational Quotes
• Meditation Music
• Non-Fiction Books
• Fiction Novels
• Documentaries
Interests
• No Time
• No Money
• No Skills
• No Education
• No Process
• Low Self-Esteem
Pain Point
Connect & Match
Your Audience.
Profile 1
Profile 2
Nour Boustani | Nourb.com
22. Name : Mark
Age : 14
Gender : Male
Income : $ 300 / Month
Lifestyle : Bohemian
Interest: Meditation Music
Pain Points : No Money | No
Process
Name : Sally
Age : 30
Gender : Female
Income : $ 1200 / Month
Lifestyle : Hyper
Organized
Interest: Non-Fiction
Books
Pain Points : No Time
Identify
Your
Customers
Profile
Nour Boustani | Nourb.com
23. Step 2 : Understand your
Product
How does your product,
service solve your customers’
problems and improve their
lives?
Increase time / work efficiency
Offer more options
Offer better lifestyle
Offer faster delivery time
Your Offer
Nour Boustani | Nourb.com
24. Step 3 : Understand your
competition
How does your product or
service create more value
than your competitor’s
products?
Is it faster, cheaper, more efficient, more creative …. ?
Nour Boustani | Nourb.com
26. Segment : upper class and Upper Middle Class .
Target Group : people who want a blend of style and Comfort .
Positioning : outgoing and stylish quality jeans .
Levi’s Jeans USP :
Oldest Jeans Brand yet modern
27. Study their images style and notice how
do they communicate their USP with their
target group.