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Why Scoring Member
            Engagement Matters
               Amith Nagarajan
                  July 31, 2012




A Service
   Of:                    Sponsored by:
Protecting and Preserving the     www.cjwconsulting.com
            Institutional Memories of
            Nonprofits Since 1993                     (866) 598-0430
                                              info@cjwconsulting.com



A Service
   Of:                                      Sponsored by:
www.mission.do




A Service
   Of:              Sponsored by:
Today’s Speaker




                                    Amith Nagarajan
                                         CEO
                                         Aptify
Assisting with chat questions:                                                        Hosting:
Jamie Maloney, Nonprofit Webinars             Cheri J Weissman, CJW Consulting & Services, Inc.

A Service
   Of:                                        Sponsored by:
Amith Nagarajan
Ap fy, CEO

@AmithNagarajan
Engagement
                                      is Key


Engaged Member   Strong Organiza on     Enhanced Experience
But how do you
Measure Engagement?
           with a
             Composite
            Engagement
                 Score
Engagement
   equals Effectiveness
        when aligned with strategy
Engagement evolves
     with your Strategy
Top   5 Strategic
        goals (or rocks)
A Key Performance
Indicator must represent
           each rock


 A KPI measures a member’s impact on that rock
Example
     KPIs
          # speaking engagements

          # events a ended

          # of con nuous years as a member

          # referrals

          $ from member

          volunteer hours
CES   Measures
       Engagement
           on a scale of 0-100
Allocate
 100 Points
           across all KPIs
Determine
    KPI Importance



    35%              KPI Weight
            50%        Committees
                       Revenue
                       Events
      15%
Strategy Evolving?
     Change Rock/KPI Weights
Generate
           CES for:

  Individuals
  Companies
  Groups
  Tracking in Real Time
  Tracking Historical Data
Outside orInside
       of Your Database?
Data you can use in a
     Flexible Tool
                             like Excel

       Analyze by Member
       Analyze by Segment (region, age, etc.)
       Create Averages
Using your
 Database
             Integrates CES value directly
             into opera ons

             Crucial informa on is visible
             to everyone

             Increased capabili es
Analyzeresults to
     Understand
           what works
Trend
      Analysis

  Member Level
  Segment Level
  Organiza on-Wide
  Predic ng Future Engagement Levels
Unconnected
   Knowledge Centers


                Introverted folks
                that are capable
                and knowledgeable
The
  Power CES
      of


Built for changes over me
Linked to an ac onable strategic plan
Creates accountability
We are available to assist in designing engagement scoring
models tailored to your organiza on. Inquire today!



                              Scoring Member Engagement
                              What Engagement Really Means and How to
                              Measure It




                                             Download
                                          FREE eBook at
                                          bit.ly/ap fyscore
Have questions or need help with CES?


            Amith Nagarajan
            Ap fy, CEO

            @AmithNagarajan



            Email: Amith.Nagarajan@aptify.com
            LinkedIn: linkedin.com/in/AmithNagarajan
Find listings for our current season
          of webinars and register at:

            NonprofitWebinars.com


A Service
   Of:                     Sponsored by:

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Why Scoring Member Engagement Matters

  • 1. Why Scoring Member Engagement Matters Amith Nagarajan July 31, 2012 A Service Of: Sponsored by:
  • 2. Protecting and Preserving the www.cjwconsulting.com Institutional Memories of Nonprofits Since 1993 (866) 598-0430 info@cjwconsulting.com A Service Of: Sponsored by:
  • 3. www.mission.do A Service Of: Sponsored by:
  • 4. Today’s Speaker Amith Nagarajan CEO Aptify Assisting with chat questions: Hosting: Jamie Maloney, Nonprofit Webinars Cheri J Weissman, CJW Consulting & Services, Inc. A Service Of: Sponsored by:
  • 5.
  • 6. Amith Nagarajan Ap fy, CEO @AmithNagarajan
  • 7. Engagement is Key Engaged Member Strong Organiza on Enhanced Experience
  • 8. But how do you Measure Engagement? with a Composite Engagement Score
  • 9. Engagement equals Effectiveness when aligned with strategy
  • 10. Engagement evolves with your Strategy
  • 11. Top 5 Strategic goals (or rocks)
  • 12. A Key Performance Indicator must represent each rock A KPI measures a member’s impact on that rock
  • 13. Example KPIs # speaking engagements # events a ended # of con nuous years as a member # referrals $ from member volunteer hours
  • 14. CES Measures Engagement on a scale of 0-100
  • 15. Allocate 100 Points across all KPIs
  • 16. Determine KPI Importance 35% KPI Weight 50% Committees Revenue Events 15%
  • 17.
  • 18.
  • 19. Strategy Evolving? Change Rock/KPI Weights
  • 20. Generate CES for: Individuals Companies Groups Tracking in Real Time Tracking Historical Data
  • 21. Outside orInside of Your Database?
  • 22.
  • 23.
  • 24.
  • 25. Data you can use in a Flexible Tool like Excel Analyze by Member Analyze by Segment (region, age, etc.) Create Averages
  • 26. Using your Database Integrates CES value directly into opera ons Crucial informa on is visible to everyone Increased capabili es
  • 27.
  • 28. Analyzeresults to Understand what works
  • 29.
  • 30. Trend Analysis Member Level Segment Level Organiza on-Wide Predic ng Future Engagement Levels
  • 31.
  • 32. Unconnected Knowledge Centers Introverted folks that are capable and knowledgeable
  • 33. The Power CES of Built for changes over me Linked to an ac onable strategic plan Creates accountability
  • 34. We are available to assist in designing engagement scoring models tailored to your organiza on. Inquire today! Scoring Member Engagement What Engagement Really Means and How to Measure It Download FREE eBook at bit.ly/ap fyscore
  • 35. Have questions or need help with CES? Amith Nagarajan Ap fy, CEO @AmithNagarajan Email: Amith.Nagarajan@aptify.com LinkedIn: linkedin.com/in/AmithNagarajan
  • 36. Find listings for our current season of webinars and register at: NonprofitWebinars.com A Service Of: Sponsored by: