For nonprofits, LinkedIn can be a development and outreach goldmine. LinkedIn is a no or low-cost database that can be used to: research donors find board members with the skills and passion you need get that all-important introduction to someone you want to know brainstorm with peers find volunteers and employees connect with community leaders It is a tool that boards, executives, and staff must understand because e-based outreach will be the norm. LinkedIn is the one social medium geared to business people interested in professional development and connections. It links 135 million personal profiles and more than 2 million company profiles that can be tapped according to interest, specialty, location, and background. Recently, LinkedIn has added professional staff to look after the specific needs of nonprofits. There are also more than 80,000 LinkedIn groups focus on nonprofit issues and ideas. Their members ask and answer questions, float ideas, and engage in discussions. It’s a rich and far-reaching knowledge base. For this webinar, we will have a panel of three LinkedIn experts who will show you the LinkedIn ropes and answer your real-life questions.

1. LinkedIn a Powerful Tool for Nonprofits
Marc Halpert, Maria Semple & Geri Stengel
March 20, 2012
Use Twitter Hashtag #npweb
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2. How This Webinar Works
• A link to the slides/materials will be sent in an email
after the webinar
• If you‟d like to ask a question during the webinar, you
can type it in the question box of your control panel on
the right side of your screen
• Chat with us on twitter using the hashtag - #npweb
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3. Upcoming Tech Tuesday Webinars
March 20, 2012
LinkedIn a Powerful Tool for Nonprofits
March 27, 2012
Crowdfund The Future!
Visit www.NonprofitWebinars.com for a complete list
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4. LinkedIn a Powerful Tool for Nonprofits
Marc Halpert, Maria Semple & Geri Stengel
March 20, 2012
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5. Protecting and Preserving the www.cjwconsulting.com
Institutional Memories of
Nonprofits Since 1993 (866) 598-0430
info@cjwconsulting.com
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6. Affordable collaborative data
management in the cloud.
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7. Today‟s
Speakers
Maria Semple Geri Stengel
Principal, President,
The Prospect Finder Ventureneer
Marc Halpert
Managing Partner,
Your Best Interest
Assisting with chat questions: Hosting:
April Hunt, Nonprofit Webinars Cheri J Weissman, CJW Consulting & Services, Inc.
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8. LinkedIn: A Powerful Tool
for Nonprofits
For Nonprofit Webinar
March 20, 2012
Marc Halpert, Maria Semple,
Geri Stengel
8 © 2012 Ventureneer. All rights reserved.

9. Agenda
• The Lay of the Land
• Looking Your Best
• Finding What You’re
Looking For
• Getting That All
Important Intro
• Case Study: Finding
Donors, Board Members
and Sponsors
• Building Relationships
• Other LinkedIn Uses
• Q&A
9 © 2012 Ventureneer. All rights reserved.

10. The Lay of the Land
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11. Nonprofits Not Taking Advantage of LinkedIn’s Abilities
52%
44% 43%
38%
29%
23%
14%
10%
7%
Research Database Get Introduction Talent Recruitment
Nonprofits Small Businesses Power Users
Source: Ditch Digital Dabbling: How Small Businesses + Nonprofits Can Master Online Marketing
11 © 2012 Ventureneer. All rights reserved.

12. LinkedIn Usage and Effectiveness
80%
70%
51%
39%
15%
11%
Use Very Effective Rating
Nonprofits Small Businesses Power Users
Source: Ditch Digital Dabbling: How Small Businesses + Nonprofits Can Master Online Marketing
12 © 2012 Ventureneer. All rights reserved.

13. The More You Put In the More You Get Out
Nonprofits Power Uses
Complain 44% 17%
Fully Embraces 31% 70%
Source: Ditch Digital Dabbling: How Small Businesses + Nonprofits Can Master Online Marketing
13 © 2012 Ventureneer. All rights reserved.

14. Your Whole
Organization Needs to
Look Its Best:
Especially You
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15. Goal: How to Make LinkedIn Tell Others
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25. Keywords in Summary, Specialties, and Experience sections
http://www.LinkedStrategies.com/linkedin-keyword-optimization
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34. Your Whole
Organization Needs to
Look Its Best:
Especially You
34 © 2012 Ventureneer. All rights reserved.

35. Volunteer Experience & Causes
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©Marc W. Halpert | All rights reserved | www. connect2collaborate.com | www.linkedin.com/in/marchalpert | Sep 2011

36. Free LinkedIn Apps
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37. Just Some of the Free LinkedIn Apps
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38. 2 Really Powerful Apps for Multimedia Marketing Materials
•Requires audience to download it
•PowerPoint presentations only
•Accepts multimedia
•No notification if someone reviews it
•Notification if someone reviews it
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39. Make a Company Profile Page
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40. 40 © 2012 Ventureneer. All rights reserved.

41. To learn more about
company profile pages
for nonprofits, see:
http://connect2collaborate.
wordpress.com/why-linkedin-
company-pages-matter-to-
non-profits/
41 © 2012 Ventureneer. All rights reserved.

42. Finding What
You’re Looking For
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43. Several Ways to Prospect
• Using Advanced Search Feature
• Mining Your First Degree Connections
• Finding and Mining Groups
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44. Search Box: Great for Mining
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45. LinkedIn Advanced Search
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46. Search Rutgers Graduates, Accounting, Within 25 Miles
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47. Focus: 1st Degree Connections, 2nd Degree
Connections and Members of My Shared Groups
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48. Search Yielded 157 Results. YOURS different.
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49. View Profiles of Interest
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50. See How You’re Connected
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51. Decide How to Connect
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52. Save Your Searches! Puts LinkedIn on auto-pilot for You
52 © 2012 Ventureneer. All rights reserved.

53. Several Ways to Prospect
• Using Advanced Search Feature
• Mining Your First Degree Connections
• Finding and Mining Groups
53 © 2012 Ventureneer. All rights reserved.

54. Your First Degree Connections
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55. Peruse List – Find Opportunities for Intro
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56. Getting That Intro
• Use LinkedIn‟s Built-in system for connecting through a
contact
• Invite the person to connect directly with you. Make sure you
personalize the invitation to connect
• Old School works too: Call your 1st degree contact to see how
well they know your prospect and would be willing to initiate an
introduction on your behalf
56 © 2012 Ventureneer. All rights reserved.

57. Several Ways to Prospect
• Using Advanced Search Feature
• Mining Your First Degree Connections
• Finding and Mining Groups
57 © 2012 Ventureneer. All rights reserved.

58. How to Find Groups
• Use the Search box and begin typing in words describing what
you are looking for. (Don‟t forget to change the drop down
menu to „groups‟)
• See what Groups your own 1st degree connections are joining.
They may be right for you, too!
58 © 2012 Ventureneer. All rights reserved.

59. Animal Nonprofit Wants People Interested in Pets
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60. What to Do Once You’ve Joined a LinkedIn Group
• Monitor the Discussions and participate where you can add
value
• Start your own Discussions about topics of interest to this
Group
• Share your Upcoming Events within Groups. Events can be
listed in LinkedIn or you can even share a URL to an event
description online. Your choice!
60 © 2012 Ventureneer. All rights reserved.

61. How to Keep up With Group Discussions?
• In Account settings link, decide on the frequency of group
digest emails. No Email; Weekly; or Daily. Find the setting
that feels comfortable and won‟t overwhelm you
• Some Groups are “Members Only” and require approval to
join. Discussions are seen only by members of this Group.
(Look for the lock symbol)
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62. Sample Group Profile
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63. Inviting Group Members to Connect With You Directly
• Use LinkedIn‟s filtering tool to help you find members where
you are 2nd degree connected
• Peruse those 2nd degree connections and broaden your
network further by sending an invitation to connect with you
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64. Mining Groups for 2nd Degree Connections
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65. Case Study
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70. People will search for you
• It‟s good to accept invitations to connect
• IMHO: So long as you know them; so long as you/they can help
• But it‟s ok to say “no” professionally
If you get a request such as:
Dear Marc W.
I'd like to add you to my professional network on LinkedIn. – Kevin
You can answer:
Sorry. It‟s my policy to link to people I have met and gotten to know
or do business with. I am not sure our connection qualifies;
accordingly, I will respectfully decline.
Thanks and best regards, Marc W. Halpert
70 © 2012 Ventureneer. All rights reserved.

71. Building
Relationships
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72. Different Medium Same Rules
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73. Other LinkedIn Uses
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74. LinkedIn Today
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75. Putting the Power of LinkedIn to Use for Your Nonprofits
• Use LinkedIn‟s to find and research donors, board members,
partners and staff. Then use your connections to make that all
important introduction to the people you want to meet or
LinkedIn‟s InMail features.
• We‟ve put together a list of Ventureneer resources to
maximize your use of LinkedIn.
http://ventureneer.com/vblog/putting-power-linkedin-use-your-
nonprofits
75 © 2012 Ventureneer. All rights reserved.

76. LinkedIn’s Resource Center
By Sudhamshu
learn.linkedin.com/nonprofits
76 © 2012 Ventureneer. All rights reserved.

77. Connect With Us
Name Social Media
Geri Stengel http://www.linkedin.com/in/geristengel
http://www.facebook.com/Ventureneer
http://twitter.com/#!/ventureneer
Marc Halpert http://www.linkedin.com/in/marchalpert
http://www.connect2collaborate.com
http://twitter.com/#!/marchalpert
Maria Semple http://www.linkedin.com/in/mariasemple
http://www.facebook.com/TheProspectFinder
http://www.twitter.com/#!/mariasemple
Text PROSPECT to 22828 for research tips.
77 © 2012 Ventureneer. All rights reserved.

78. Find listings for our current season
of webinars and register at:
NonprofitWebinars.com
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