SlideShare ist ein Scribd-Unternehmen logo
1 von 49
 
CONSUMER BEHAVIOUR ON DABUR HEALTH CARE PRODUCTS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
INTRODUCTION ,[object Object],[object Object],[object Object],[object Object]
CONTD……. ,[object Object],[object Object]
CONTD……. ,[object Object],[object Object]
CONTD……. ,[object Object],[object Object],[object Object]
HISTORY
CONTD…….
CONTD…….
CONTD…….
MANUFACTURING ,[object Object],[object Object],[object Object],[object Object]
RESEARCH AND DEVELOPMENT ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
CONTD……. ,[object Object],[object Object],[object Object]
THE MAIN AREAS OF RESEARCH ,[object Object],[object Object],[object Object],[object Object],[object Object]
SUPPLY CHAIN ,[object Object],[object Object],[object Object]
MARKET SEGMENTATION ,[object Object],[object Object],[object Object],[object Object],[object Object]
MARKET TARGETTING ,[object Object],[object Object],[object Object],[object Object]
MARKET POSITIONING  ,[object Object],[object Object],[object Object],[object Object]
MARKETING  STRATEGY ADOPTED ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
PEST ANALYSIS POLITICAL ,[object Object],[object Object],[object Object]
  ECONOMICAL ,[object Object],[object Object],[object Object],[object Object],[object Object]
SOCIAL ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
TECHNOLOGY   ,[object Object],[object Object],[object Object],[object Object],[object Object]
CURRENT MARKET SCENARIO ,[object Object],[object Object],[object Object]
STRENGHTS ,[object Object],[object Object],[object Object],[object Object],[object Object]
WEAKNESS ,[object Object],[object Object]
OPPORTUNITY ,[object Object],[object Object],[object Object],[object Object]
THREATS ,[object Object],[object Object],[object Object],[object Object]
DATA ANALYSIS
CONSUMERS OF THE PRODUCT
AGE GROUP DIVISION
DURATION OF PRODUCT USED
EXTENT OF USE OF PRODUCT
REASON FOR TRYING PRODUCT
RATING OF PRODUCT
RESPONSE OF CONSUMERS
REASON FOR TRYING OTHER PRODUCT
SOURCE OF INFORMATION
WHAT MAKES   IT TRUSTWORTHY ,[object Object],[object Object]
DABUR.COM ,[object Object],[object Object]
CONTD……. ,[object Object],[object Object]
RECOMMENDATIONS ,[object Object],[object Object],[object Object],[object Object],[object Object]
EXTERNAL ENVIRONMENT……. BITS PILANI…. ,[object Object]
CONTD……. ,[object Object],[object Object]
THE H&B STORES…. ,[object Object],[object Object]
INTERNATIONAL TIE-UPs….. ,[object Object],[object Object]
CONTD…… ,[object Object],[object Object],[object Object]
HOT-GROWTH INDIAN FIRMS   ,[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object]

Weitere ähnliche Inhalte

Was ist angesagt?

A STUDY OF DABUR INDIA LTD.
A STUDY OF DABUR INDIA LTD.A STUDY OF DABUR INDIA LTD.
A STUDY OF DABUR INDIA LTD.
Pradeep Kumar
 
Marketing strategy of dabur india ltd
Marketing strategy of dabur india ltdMarketing strategy of dabur india ltd
Marketing strategy of dabur india ltd
Abhishek Keshri
 

Was ist angesagt? (20)

Marketing strategy & Product Strategy for DABUR
Marketing strategy & Product Strategy for DABURMarketing strategy & Product Strategy for DABUR
Marketing strategy & Product Strategy for DABUR
 
Product Mix of HUL(best ppt)
Product Mix of HUL(best ppt)Product Mix of HUL(best ppt)
Product Mix of HUL(best ppt)
 
Hul
HulHul
Hul
 
A STUDY OF DABUR INDIA LTD.
A STUDY OF DABUR INDIA LTD.A STUDY OF DABUR INDIA LTD.
A STUDY OF DABUR INDIA LTD.
 
Hul CSR
Hul CSRHul CSR
Hul CSR
 
Hul
HulHul
Hul
 
Dabur india ltd. Strategic Management
Dabur india ltd. Strategic ManagementDabur india ltd. Strategic Management
Dabur india ltd. Strategic Management
 
Dabur ppt on Organisation, marketing mix, strategy
Dabur ppt on Organisation, marketing mix, strategyDabur ppt on Organisation, marketing mix, strategy
Dabur ppt on Organisation, marketing mix, strategy
 
HINDUSTAN UNILEVER LIMITED PPT
HINDUSTAN UNILEVER LIMITED PPT HINDUSTAN UNILEVER LIMITED PPT
HINDUSTAN UNILEVER LIMITED PPT
 
Dabur India project
Dabur India projectDabur India project
Dabur India project
 
Introduction to hul
Introduction to hulIntroduction to hul
Introduction to hul
 
Distribution structure of Dabur
Distribution structure of DaburDistribution structure of Dabur
Distribution structure of Dabur
 
Dabur : PPT on Market Situational Analysis and SWOT
Dabur : PPT on Market Situational Analysis and SWOT Dabur : PPT on Market Situational Analysis and SWOT
Dabur : PPT on Market Situational Analysis and SWOT
 
Dabur company by RAMDENI RATHNAKAR
Dabur company by RAMDENI RATHNAKAR Dabur company by RAMDENI RATHNAKAR
Dabur company by RAMDENI RATHNAKAR
 
Marketing strategy of dabur india ltd
Marketing strategy of dabur india ltdMarketing strategy of dabur india ltd
Marketing strategy of dabur india ltd
 
Dabur india 2014
Dabur india 2014Dabur india 2014
Dabur india 2014
 
Dabur ppt
Dabur pptDabur ppt
Dabur ppt
 
Integrated marketing communications & distribution strategy of patanjali
Integrated marketing communications & distribution strategy of patanjaliIntegrated marketing communications & distribution strategy of patanjali
Integrated marketing communications & distribution strategy of patanjali
 
HUL PRODUCT MIX
HUL PRODUCT MIXHUL PRODUCT MIX
HUL PRODUCT MIX
 
Amul case study
Amul case studyAmul case study
Amul case study
 

Andere mochten auch

Dabur Vatika(Ravish Roshan,9968009808)
Dabur Vatika(Ravish Roshan,9968009808)Dabur Vatika(Ravish Roshan,9968009808)
Dabur Vatika(Ravish Roshan,9968009808)
Ravish Roshan
 
Dabur summer internship
Dabur summer internshipDabur summer internship
Dabur summer internship
Md Ahmed
 
Dabur Rural Project
Dabur Rural ProjectDabur Rural Project
Dabur Rural Project
Vivek Sharma
 
Bisleri way forward using jwt planning cycle by uchit gupta
Bisleri way forward using jwt planning cycle by uchit guptaBisleri way forward using jwt planning cycle by uchit gupta
Bisleri way forward using jwt planning cycle by uchit gupta
Uchit Gupta
 
repositioning at dabur
repositioning at daburrepositioning at dabur
repositioning at dabur
saurabh
 

Andere mochten auch (19)

Dabur Vatika(Ravish Roshan,9968009808)
Dabur Vatika(Ravish Roshan,9968009808)Dabur Vatika(Ravish Roshan,9968009808)
Dabur Vatika(Ravish Roshan,9968009808)
 
Dabur
DaburDabur
Dabur
 
CSR activity of dabur.
CSR activity of dabur.CSR activity of dabur.
CSR activity of dabur.
 
Dabur summer internship
Dabur summer internshipDabur summer internship
Dabur summer internship
 
Dabur Summer Internship
Dabur Summer InternshipDabur Summer Internship
Dabur Summer Internship
 
Rural Marketing Dabur
Rural Marketing DaburRural Marketing Dabur
Rural Marketing Dabur
 
Dabur Rural Project
Dabur Rural ProjectDabur Rural Project
Dabur Rural Project
 
4 p dabur
4 p dabur4 p dabur
4 p dabur
 
Dabur india reinvention
Dabur india reinventionDabur india reinvention
Dabur india reinvention
 
Dabur India ltd.
Dabur India ltd.Dabur India ltd.
Dabur India ltd.
 
Dabur CSR
Dabur CSRDabur CSR
Dabur CSR
 
Bisleri way forward using jwt planning cycle by uchit gupta
Bisleri way forward using jwt planning cycle by uchit guptaBisleri way forward using jwt planning cycle by uchit gupta
Bisleri way forward using jwt planning cycle by uchit gupta
 
Dabur's state of duality
Dabur's state of dualityDabur's state of duality
Dabur's state of duality
 
Dabur
DaburDabur
Dabur
 
repositioning at dabur
repositioning at daburrepositioning at dabur
repositioning at dabur
 
Dabur - Brand Presentation- Chawanprash
Dabur - Brand Presentation- ChawanprashDabur - Brand Presentation- Chawanprash
Dabur - Brand Presentation- Chawanprash
 
Coca cola brand audit
Coca cola brand auditCoca cola brand audit
Coca cola brand audit
 
Cbbe model
Cbbe modelCbbe model
Cbbe model
 
Itc Ppt
Itc PptItc Ppt
Itc Ppt
 

Ähnlich wie Dabur

Marketing management project surf excel
Marketing management project   surf excel Marketing management project   surf excel
Marketing management project surf excel
waseemashrafwaseem
 
Public Relations and Publicity
Public Relations and PublicityPublic Relations and Publicity
Public Relations and Publicity
Nikhil Agarwal
 

Ähnlich wie Dabur (20)

Naveen final report (1)
Naveen final report (1)Naveen final report (1)
Naveen final report (1)
 
Dabur india
Dabur indiaDabur india
Dabur india
 
172381741 dabur-marketing-project-doc-ali
172381741 dabur-marketing-project-doc-ali172381741 dabur-marketing-project-doc-ali
172381741 dabur-marketing-project-doc-ali
 
Impact of celebarty endoresement on brand loyalty in selected bevareges produ...
Impact of celebarty endoresement on brand loyalty in selected bevareges produ...Impact of celebarty endoresement on brand loyalty in selected bevareges produ...
Impact of celebarty endoresement on brand loyalty in selected bevareges produ...
 
Patanjali Ltd: Corporate Governance & Business Ethics
Patanjali Ltd: Corporate Governance & Business EthicsPatanjali Ltd: Corporate Governance & Business Ethics
Patanjali Ltd: Corporate Governance & Business Ethics
 
sales and distribution of GSK consumerHealthCare Ltd
sales and distribution of GSK consumerHealthCare Ltdsales and distribution of GSK consumerHealthCare Ltd
sales and distribution of GSK consumerHealthCare Ltd
 
Marketing management project surf excel
Marketing management project   surf excel Marketing management project   surf excel
Marketing management project surf excel
 
Vaundhara_Dissertation
Vaundhara_DissertationVaundhara_Dissertation
Vaundhara_Dissertation
 
management overview
management overviewmanagement overview
management overview
 
ITC summer-internship_report
ITC  summer-internship_reportITC  summer-internship_report
ITC summer-internship_report
 
DABUR MICRO AND MACRO ENVIRONMENT
DABUR MICRO AND MACRO ENVIRONMENTDABUR MICRO AND MACRO ENVIRONMENT
DABUR MICRO AND MACRO ENVIRONMENT
 
green marketing
green marketinggreen marketing
green marketing
 
Marketing ayurveda
Marketing ayurvedaMarketing ayurveda
Marketing ayurveda
 
Case 2007
Case 2007Case 2007
Case 2007
 
Public Relations and Publicity
Public Relations and PublicityPublic Relations and Publicity
Public Relations and Publicity
 
Dabur India a Case Study 2014
Dabur India a Case Study 2014Dabur India a Case Study 2014
Dabur India a Case Study 2014
 
Umang-report
Umang-reportUmang-report
Umang-report
 
Dabur ppt
Dabur pptDabur ppt
Dabur ppt
 
Dabur India Case Study 2014 By Subin Kannan
Dabur India Case Study 2014 By Subin KannanDabur India Case Study 2014 By Subin Kannan
Dabur India Case Study 2014 By Subin Kannan
 
Assignment about how dabur expnaded in the global market
Assignment about how dabur expnaded in the global marketAssignment about how dabur expnaded in the global market
Assignment about how dabur expnaded in the global market
 

Kürzlich hochgeladen

Challenges and Opportunities: A Qualitative Study on Tax Compliance in Pakistan
Challenges and Opportunities: A Qualitative Study on Tax Compliance in PakistanChallenges and Opportunities: A Qualitative Study on Tax Compliance in Pakistan
Challenges and Opportunities: A Qualitative Study on Tax Compliance in Pakistan
vineshkumarsajnani12
 
The Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai Kuwait
The Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai KuwaitThe Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai Kuwait
The Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai Kuwait
daisycvs
 
Al Mizhar Dubai Escorts +971561403006 Escorts Service In Al Mizhar
Al Mizhar Dubai Escorts +971561403006 Escorts Service In Al MizharAl Mizhar Dubai Escorts +971561403006 Escorts Service In Al Mizhar
Al Mizhar Dubai Escorts +971561403006 Escorts Service In Al Mizhar
allensay1
 

Kürzlich hochgeladen (20)

QSM Chap 10 Service Culture in Tourism and Hospitality Industry.pptx
QSM Chap 10 Service Culture in Tourism and Hospitality Industry.pptxQSM Chap 10 Service Culture in Tourism and Hospitality Industry.pptx
QSM Chap 10 Service Culture in Tourism and Hospitality Industry.pptx
 
Escorts in Nungambakkam Phone 8250092165 Enjoy 24/7 Escort Service Enjoy Your...
Escorts in Nungambakkam Phone 8250092165 Enjoy 24/7 Escort Service Enjoy Your...Escorts in Nungambakkam Phone 8250092165 Enjoy 24/7 Escort Service Enjoy Your...
Escorts in Nungambakkam Phone 8250092165 Enjoy 24/7 Escort Service Enjoy Your...
 
Pre Engineered Building Manufacturers Hyderabad.pptx
Pre Engineered  Building Manufacturers Hyderabad.pptxPre Engineered  Building Manufacturers Hyderabad.pptx
Pre Engineered Building Manufacturers Hyderabad.pptx
 
New 2024 Cannabis Edibles Investor Pitch Deck Template
New 2024 Cannabis Edibles Investor Pitch Deck TemplateNew 2024 Cannabis Edibles Investor Pitch Deck Template
New 2024 Cannabis Edibles Investor Pitch Deck Template
 
JAJPUR CALL GIRL ❤ 82729*64427❤ CALL GIRLS IN JAJPUR ESCORTS
JAJPUR CALL GIRL ❤ 82729*64427❤ CALL GIRLS IN JAJPUR  ESCORTSJAJPUR CALL GIRL ❤ 82729*64427❤ CALL GIRLS IN JAJPUR  ESCORTS
JAJPUR CALL GIRL ❤ 82729*64427❤ CALL GIRLS IN JAJPUR ESCORTS
 
Horngren’s Cost Accounting A Managerial Emphasis, Canadian 9th edition soluti...
Horngren’s Cost Accounting A Managerial Emphasis, Canadian 9th edition soluti...Horngren’s Cost Accounting A Managerial Emphasis, Canadian 9th edition soluti...
Horngren’s Cost Accounting A Managerial Emphasis, Canadian 9th edition soluti...
 
Falcon Invoice Discounting: Unlock Your Business Potential
Falcon Invoice Discounting: Unlock Your Business PotentialFalcon Invoice Discounting: Unlock Your Business Potential
Falcon Invoice Discounting: Unlock Your Business Potential
 
Berhampur 70918*19311 CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDING
Berhampur 70918*19311 CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDINGBerhampur 70918*19311 CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDING
Berhampur 70918*19311 CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDING
 
Challenges and Opportunities: A Qualitative Study on Tax Compliance in Pakistan
Challenges and Opportunities: A Qualitative Study on Tax Compliance in PakistanChallenges and Opportunities: A Qualitative Study on Tax Compliance in Pakistan
Challenges and Opportunities: A Qualitative Study on Tax Compliance in Pakistan
 
Falcon Invoice Discounting: The best investment platform in india for investors
Falcon Invoice Discounting: The best investment platform in india for investorsFalcon Invoice Discounting: The best investment platform in india for investors
Falcon Invoice Discounting: The best investment platform in india for investors
 
Ooty Call Gril 80022//12248 Only For Sex And High Profile Best Gril Sex Avail...
Ooty Call Gril 80022//12248 Only For Sex And High Profile Best Gril Sex Avail...Ooty Call Gril 80022//12248 Only For Sex And High Profile Best Gril Sex Avail...
Ooty Call Gril 80022//12248 Only For Sex And High Profile Best Gril Sex Avail...
 
Berhampur 70918*19311 CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDING
Berhampur 70918*19311 CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDINGBerhampur 70918*19311 CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDING
Berhampur 70918*19311 CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDING
 
PHX May 2024 Corporate Presentation Final
PHX May 2024 Corporate Presentation FinalPHX May 2024 Corporate Presentation Final
PHX May 2024 Corporate Presentation Final
 
PARK STREET 💋 Call Girl 9827461493 Call Girls in Escort service book now
PARK STREET 💋 Call Girl 9827461493 Call Girls in  Escort service book nowPARK STREET 💋 Call Girl 9827461493 Call Girls in  Escort service book now
PARK STREET 💋 Call Girl 9827461493 Call Girls in Escort service book now
 
Kalyan Call Girl 98350*37198 Call Girls in Escort service book now
Kalyan Call Girl 98350*37198 Call Girls in Escort service book nowKalyan Call Girl 98350*37198 Call Girls in Escort service book now
Kalyan Call Girl 98350*37198 Call Girls in Escort service book now
 
Katrina Personal Brand Project and portfolio 1
Katrina Personal Brand Project and portfolio 1Katrina Personal Brand Project and portfolio 1
Katrina Personal Brand Project and portfolio 1
 
The Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai Kuwait
The Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai KuwaitThe Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai Kuwait
The Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai Kuwait
 
Organizational Transformation Lead with Culture
Organizational Transformation Lead with CultureOrganizational Transformation Lead with Culture
Organizational Transformation Lead with Culture
 
Al Mizhar Dubai Escorts +971561403006 Escorts Service In Al Mizhar
Al Mizhar Dubai Escorts +971561403006 Escorts Service In Al MizharAl Mizhar Dubai Escorts +971561403006 Escorts Service In Al Mizhar
Al Mizhar Dubai Escorts +971561403006 Escorts Service In Al Mizhar
 
Putting the SPARK into Virtual Training.pptx
Putting the SPARK into Virtual Training.pptxPutting the SPARK into Virtual Training.pptx
Putting the SPARK into Virtual Training.pptx
 

Dabur