A Business Plan that collates farming without using pesticides and doing a catering service.

1. KOSHER CATERING AND
RESTAURANTS
Presented by
NISHNA, M.A
ASHWATHY, V
ANAND NAIR
VINEETH.T.M
8-Jan-14
nishnam3@gmail.com
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2. Kosher Group
1. Anand Nair
BBM, MBA
2. Ashwathy, V.
Bsc. Bio technology, MBA
3. Nishna, M.A.
B.Tech, MBA
4. Vineeth , T.M.
B.com, MBA
8-Jan-14
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3. Introduction
• Kosher evolved from the Hebrew word “
Kasher” means proper or pure.
• Kosher Restaurants and Catering is a catering
company that serves the Cochin market.
• Kosher aims mainly the working people in
Kakkanad.
• “ Go Green “ is the motto of our company.
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4. contd..
• We focus on improvising the agricultural
sector in a eco friendly manner.
• Kosher agricultural products will be used by
the catering section of our company.
• Team kosher will focus on maintaining the
corporate social responsibility.
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5. Features
•
•
•
•
Kosher Poultry farm
Kosher Paddy fields
Kosher Vegetables
Kosher Catering and restaurants.
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6. Location and advantages
• The parent company's location is in Kakkanad.
• Transportation can be done easily through
road ways.
• Major corporate sectors like
CSEZ, Infopark, Technopolis is located here.
• Major apartments like Heera and Noel are
established here.
• People lack homely as well as healthy and safe
food.
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7. Services
• Focused on High quality Indian Catering.
• Served for
weddings, hospitals, engagements, birthdays
and mainly focused on MNC employees and
other parties.
• Service of homely food.
• Aims at development of living standard of
youth by giving employment oppourtunities.
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8. contd..
• Kosher Preservation techniques :
Shechita
Bedika
Salting
Broiling
• Incorporation of “Kudumbasree” and
employees of “Rajeev Gandhi Roz Ghar Yojna”
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9. Vision/ Mission
• Developing corporate social responsibility.
• To develop the idea of improvising an agrarian
economy.
• We focus on the mission of 100% pure food
with out any adulterations.
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10. Start Up Summary
• Building will be taken in rent.
• One van with rolling racks built with the
purpose of carrying hot and cold food.
• Essential cookware, utensils and other
requirements.
• Furniture for the restaurant will be setup at
the starting stage.
8-Jan-14
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11. Competitive Summary
• As per the market study, even though we are
having so many catering service in
Kochi, there is no catering service that directly
offer their service to working employees.
• Nila, Sub way, CCD, New wings etc… are the
major competitors in this area where we cant
always afford.
8-Jan-14
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12. Market Analysis
• The market comprises of people of all age
group.
• Our price will be more reasonable than our
competitors and the quality will be high
because, we are using products cultivated in
our own farm lands which is free of pesticides.
• Need of healthy food in the market is the
victory of the company.
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13. Market Segmentation
• Segmenting buyers into group :
1.People having common need.
2. Similar responses.
3. Perceive full value of certain products.
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14. Strategy Implementation
• Phase 1 : The initial Phase
1.The agricultural field start up stage.
2. Kosher Food festival for advertising.
3.Company only starts the initial
working, with a target of satisfying 200
customers per day.
4. Transportation from Palakkad to Cochin
only twice in a week.
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15. contd…
• Phase 2 :
1. Try to completely depend on Kosher poultry
and Kosher Plantations by widening the
agricultural sector of Kosher.
2. Planning to start with online ordering of
food.
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16. contd…
• Phase 3 :
1. Planning to improve the agricultural sector
from 10 acre to 15 acres of land.
2. The building that is taken as rent in Kochi
will be purchased by the Kosher team within 6
years.
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17. Competitive Edge
• Protein rich food.
• No compromise on quality
• Focus on CSR and improving work
opportunities for women.
• Waste management done on eco friendly
manner.
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18. Financial Summary
•
•
•
•
•
Capital 35 Lakhs .
15 Lakhs by bank loan.
20 Lakhs by Kosher group.
High level of current and liquid ratio.
Sustainable growth
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19. Sales forecast
• Sales by Year
Sales by Year(Upper and middle class)
3500000
3000000
2500000
2000000
1500000
1000000
500000
0
Year 1 Year 1 Year 1 Year 1 Year 1 Year2 Year2 Year2 Year3 Year3
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20. Break even Analysis
• The company will be gaining profit only after
1.5 years.
• The company is not directly expecting a profit
in the initial stage but we concentrate on
customer satisfaction as well as the CSR.
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21. Current Scenario
• People conscious about health but not getting
the recovery method to follow the nature
friendly diet.
• Kakkanad is the place with more than 5000
corporate employees work but there lags a
place where employees could get pure homely
food.
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22. Company Summary
• Kosher offer high end catering to all the
community.
• Will initially serve parties of 25-300 people
with high end foods.
• All food items and drinks will be served under
strict supervision by the authority.
• We have almost 20 full time employees.
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23. Work flow in Kosher
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24. Conclusion
• The plan is only under progress.
• The details in the plan are according to the
study done to start up the business and values
are assumptions which may change as per
running of the business.
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25. 8-Jan-14
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