3. The term “m-commerce”
stands for mobile commerce,
and it’s the browsing, buying
and selling of products and
services on mobile devices.
It’s a complete online
shopping experience, but with
all the convenience of being
on a cell phone or tablet.
4. A customer goes into a brick-and-mortar store to check out a
product, then instead of purchasing it at that store, finds that same
product online and buys it for a cheaper price.
9. EVENT MARKETING
Event marketing is a promotional
strategy that involves face-to-face
contact between companies and their
customers at special events like
concerts, fairs, and sporting events.
Brands use event marketing
entertainment (like shows, contests, or
parties) to reach consumers through
direct hand-to-hand sampling or
interactive displays.
A successful event marketing
campaign provides value to
attendees beyond information
about a product or service. A
discount, free sample, charity
alignment, or fun event will make
customers feel like they are
receiving a benefit and not just
attending a live-action commercial.
15. Green marketing is the marketing of products that are presumed
to be environmentally preferable to others. Thus green marketing
incorporates a broad range of activities including product
modifications changes to the production process sustainable
packaging as well as modifying advertising.
Green marketing is a business practice that takes into account
consumer concern about promoting preservation and
conservation of natural environment.it highlights the superior
environmental protection.
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20. Viral marketing is a business strategy that uses existing social networks to
promote a product. Its name refers to how consumers spread information
about a product with other people in their social networks
social netwoks like facebook,twitter,youtube,Instagram.
22. ICE BUCKET CHALLENGE
• ALS(amyotrophic lateral
sclerosis)
• ALS gradually damages nerve
cells that control muscles.
• The purpose of the challenge
is to raise money and
awareness for ALS.
26. • Digital marketing is the promotion of products or brands
via one or more forms of electronic media and differs from
traditional marketing in that it involves the use of channels
and methods that enable an organization to analyze
marketing campaigns and understand what is working and
what isn’t – typically in real time