Digital technologies are transforming the travel industry in three main ways: 1) People are overwhelmed with information and rely more on social media, 2) Social media has come to dominate online interactions, and 3) Smartphones are growing rapidly in use and changing consumer behaviors. To take advantage of these trends, the document recommends a 360 degree approach across social media platforms, mobile apps, travel sites, and gamification to engage customers and position one's company as a market leader.

1. 3 Digital reali+es
for the Travel Industry
Stelios Landrakis
Yiannis Doxaras

2. Nowadays the train of technology and digital
trends is moving too fast..

3. Digital Reality 1: People are trapped to informa8on

4. 34GB
/ 105 000 words
Uni.california 2010

5. The amount of informa+on the human brain is
loaded everyday

6. Harsh Reality: People cannot consume all this informa+on
and are forced to improve their a@en+on management system

7. Digital Reality 2 : Social Media dominate the Online
world

8. People’s a@en+on is changing direc8ons

10. Social Media
Socialweb.gr

11. Digital Reality 3: The Future is ruled by smart phones

12. I:In late 2011 Smart phones penetra+on will catch
feature phones

13. Smartphones as a sub‐market are growing,
while total Phone sales are Flat
Gartner Report Feb 2010

14. In such of an era, how can my company take advantage of
current trends and posi+on itself as market leader?

15. Enter 360 Approach for Hotels

16. ‘’People in order to sink in,need to hear things 3‐5
+mes and ideally from 2‐4 different media’’
Edelman Trust Barometer

17. I:Set goals before anything else

18. What problem does an approach on the new
marke+ng dimensions solve?

19. II:Fish where the fish are

20. 2 950 000

21. Facebook greek popula+on right now*
* Aug 2010

22. Op+mum Approach: Establish a Facebook property and build a living –
breathing place by stuffing people with people that know what
community wants

23. III: Use insights taken from customers digital
footprints

24. 66%

25. % of people who have stated they search for special
offers more than ever before
Emarketer 2010

26. People get excited with deals!

27. IV: Connect your brand to
innova+on and target
middle to high end users

28. ‘’The majority of +me on mobile, is spent browsing
the web and using apps’’

29. 2013
Arpu Trends 2010

30. The year consumers will pay more for data than
voice

33. V: Use the force of travel sites

34. 34

35. 35

36. 2 000 000

37. People log in daily to trip advisor

38. Op+mum Approach:
Encourage them to write
their experience on your
hotel!

39. VI: Enter Social Game Dynamics

40. people are experiencing a sense of achievement

41. travel industry is the first adopter of game
oriented offerings

44. ‘‘The greatest advantages will go to the first
movers who embrace this shi_. It's not too late’’
Adage column 2009

45. Thank you!
Stelios Landrakis Jr
Yiannis Doxaras
niobiumlabs.com
mobilezapp.com