Matrix Livestream

1. Conferences l Meets l Trade Shows l Celebrations
Objective Evaluation l Analysis l Content Development l UI/UX Design l Virtualization
Web Development l Application AR-VR Event Services l Live Streaming
Design Studio l Web Studio l Livestream Solutions l AR-VR Solutions
Matrix Integrated
Discover the magic of Mixed Reality Events
Connect with us for free consultation

2. Why matrix?
Leading Conference Management agency now offers state of
the art Virtual Conference Support
Two decades of experience in the events and conference
space
Winner of numerous awards including the WOW Best
International Conference Awards & WOW Best International
Event Awards
Working with Tata Steel since 1997, organizing most of their
national and international meets
Recent Events include the Construction Conclave at Dubai ,
the Driving Steel Conference at Abu Dhabi, where the latest
conferencing technology were on display
Presenting a quick preview of some of the Conferences we
have organized for Tata Steel and its associated companies:

3. 3D Mapping technology
3D Holographic Projection
Construction Conclave, Dubai – with state-of-the-art technological support

4. Driving Steel Conference, Abu Dhabi

5. Indian Institute of Metals - National Metallurgy Day, Kolkata

6. Tubes SBU Conference, Manesar

7. FAMD Conference, Bali
Tubes Conference, Vietnam

8. Driving Steel, Pattaya BPRS Meet, Jodhpur
Tiscon Conference, New Delhi

9. Steel Manufacturing Conference, Hong Kong
HRM Conference, Hong Kong

10. MATRIX HAS ALWAYS BEEN
more than an event agency
Technology has always been an integral part of our service offerings
We have prior expertise in Webcasting, Augmented Reality, Virtual Reality, 3D Holography, Webinars, Event
Application Development, Audio Visual Content development and much more!
The fact that we have our own creative & audio-visual studio, along with a software team for
Web/Application development ensures seamless integration of communication, user experience and
technology platforms
We are now ready to offer Tata Steel the best UI/UX for their virtual events & conferences

11. Conference
Planning &
Execution
• Create a powerful landing page linked to a social media campaign
• Focus on LinkedIn & Twitter to drive awareness, interest and
participation/registration
• Develop a re-targeting strategy
• Implement a LinkedIn in-mail campaign
• Implement a e-mail campaign to available database – 70%
conversions are typically from e-mail conversions
• Develop content including speaker profiles, subject-matter videos,
participant profiles and testimonial videos
• Structure the lead generation & conversion process based on
objective
• Create awareness through trade publications, physical invites to key
stakeholders, etc.
• Highlight why the conference can be 5x more effective than a real
conference
• Embed engagement into the campaign
Onboarding of Sponsors & Delegates

12. TRIVIA QUIZZES
Help attendees retain knowledge from your event with custom trivia
challenges. Customise it based on path followed and offer badges
through points or instant rewards. Announce winners. Quiz
notifications can be turned on/off based on individual choice. Points
may be visible on the dashboard. Integrate with leaderboards.
LEADERBOARDS
Facilitate a friendly competition between attendees, with an action-
based point system and rewards for end-of-day leaders.
TREASURE HUNT
Ensure exploration of all features and maximize interactions with
the environment through cleverly hidden clues/info nuggets and
corresponding prizes.
Creating Engagement with Gamification & Rewards
Conference
Planning &
Execution

13. Leaderboard
Excite & Engage
• Achievement Badges and Leaderboard feature
• live-chatting
• updating profile
• attending sessions
• participating in social media
• Winning quizzes
• Providing feedback
• Receiving appreciation points
Benefits
• The spirit of gaming & Competition .
• It provides attendees with a sense of achievement.
• It provides an entertaining and engaging learner experience.
• It gives instant feedback and recognition.
• It incentivizes competition with rewards.
• Badges can be customized for the live event.

14. Conference
Planning &
Execution It begins with the landing page – a website
A compelling narrative as to why the visitor should register and
attend.
Application on play store and ios
Can also be directly downloaded- through e-mail campaign, etc.
High engagement through customised notifications, Reminders,
chat facility – bot/real-time. Personalised sign in.
Avatars generated for participants
Multiple options
Not just a pre-event app
The app will also be a gateway to the mobile responsive conference
and can serve as the ongoing interface
Creation of event app- for event info, registration,
query management, submission of papers etc

15. Creation of Virtual Stalls
The first Conference touch point
Create a journey to Jamshedpur, give option to take a
virtual tour of the plant
Guide them to the Virtual Conference Centre, guided by
a hospitality persona
Introduce the Help Desk – a go-to place backed by our
real time back office assistants
Me met by avatar of a senior officer. Can be interactive
through audio or text chat
Provide a place to relax in the lobby – a virtual lounge: to
relax and explore
Interact with other avatars in networking mode – before,
during or after your experience
Will offer group chat along – along with 1:1 chat
Entry points to the Auditorium, Exhibit Hall, Resource
Center, etc. – site map

16. Multiple lobby & Exhibition stall formats to choose from

17. Virtual Session Rooms
• Parallel sessions
• Auditorium format
• Avatar visibility
• Q & A – archived/ answered
• Live polls
• Multi-lingual support
• Seamless shifting between sessions
• Archived sessions
• Jury scores
• Attendee scoring
• Online moderation
• Forward & rewind features
• Private/Public Mode
• Likes/Cheers/claps
• Access to repository for additional information
• Add to briefcase

18. Conference Planning & Execution
Creation of chat rooms
• Quasi meeting/ break out rooms
• Chat bot / chat assistance available throughout
• Group chat – community/ interest groups
• Individual chat rooms for sponsors – private lounge/ privacy window
• Can be designed like a lounge/meeting room – seamless integration
• Audio-video capabilities
• Integrated with networking interface
• Right to create rooms – sponsors/speakers
• Unique code for each room
• Also linked to stall features

19. Conference Planning & Execution
Online repository for uploading important resources, presentations, reference material to be accessed by
delegates during the conference
Share Memorable and Informative Content
With downloadable presentations and videos, ensure your
audience will stay informed long after the event.
• Informational content about products, services, and
industry-related topics
• Attendees can view documents and visual content in
real time, and download/bookmark media for future
reference
Enable visitors to save what they like in a
Virtual Briefcase
• The Virtual Briefcase helps users store anything they
see in the virtual environment and allows them to
download it once the event ends.

20. Conference Planning & Execution
IT support
Customised Customer Support from Beginning to End
Our communication design team and our technical team will be available at
your service in a dedicated manner, and we shall also provide help with all
forms of content that need to be presented.
Quickly Measure Your Event’s Impact with Analytics and
Reports
Detailed reports help us break down stall performance and session
participation, so that we can continuously fine tune our approach.
Dedicated back-end team masterminds the UX
A robust back end with a powerful dashboard is the key to sailing the
conference through many real and virtual challenges. That will be the
joint command centre for the Matrix team & TSL representatives.

21. Matrix Checklist
Defining objectives & goals
• What are the objectives of the virtual conference?
• Pre-event goals: # of registrations
• During the event goals: # of attendees, # of booth visits, # of
assets downloaded
• Post-event: # of downloads, session views, click-through rate on
the follow up emails
• Leads – > opportunities -> conversions
Branding and positioning of the event
• Why would someone attend?
• What takeaway do you want someone to have What are the key
elements they should recall from the virtual conference?
Designing Content
• What does your target audience want to learn about?
• What is your core communication
• What is NEW or different about what you are saying?
• How can you convey your key messages in a digestible format
Creating a legacy
• Extend the life of your virtual event.
• Keeping your virtual conference available on-demand can
increase your viewership by over 25%.
• Also, re-purpose the content created during the conference via
blog posts, YouTube, whitepapers, etc

22. Creating WOW elements
• Customised avatars for key senior attendees
• Linear + intuitive navigation formats – dual route
• Live visibility of co-participants
• Network facilitation through chat-based formats
• Adopting MR – 3D walkthrough with interactive touch points can achieve desired results.VR is
optional.
• Data based behaviour tracking and ‘soft’ guided navigation support through defined algorithm
• Referral campaign – Using campaign tracking URL to offer incentives
• Marketing of booths to sponsors with different price points based on features availed
• Expanding the TG to international audiences through focused social media and e- mail
campaign targeting

23. Connect with us at admin@matrixintegrated.in or call 6290 869 179