1. Anubis – Crypto Signals &
Market Analysis Tool

2. Whitepaper
Revenue Model
A comprehensive revenue model based on
tokenization, ad revenue as well as subscription
models.
Product Introduction
An introduction to the Anubis Ecosystem,
it’s relevance in today’s changing crypto
market, it’s capabilities & future plans
regarding the long term development of
the product and/or it’s related services.
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Executive Summary
An Introduction to who we and the ideals we
are building this project upon.
A brief synopsis of what this project intends to
achieve and the ecosystem it aims to build.
Industry & Competitive
Analysis
An in-depth analysis of How Anubis aims to
disrupt the Indian crypto trading space,
identifying and profiling the potential
customers it can serve and where It stands
in the market.
Marketing Strategy
Anubis’ marketing strategy and how we plan on
executing it. Platform deployments we plan on
making and the user journey potential
customers will undertake.

3. Executive Summary
An Introduction to Anubis and the technologies it relies on.
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4. Hello!
I am Nilanjan Mukherjee,
the founder of Anubis Inc. Student, musician, entrepreneur and
a day trader with over 4 years of experience investing in Digital
Assets. I am excited to share with you the opportunities Anubis
presents in creating and developing a positive outlook towards
wealth generation in the cryptocurrency market.
This presentation aims to convey the same using simple
nomenclature. Let’s embark on this journey together to learn
more about Anubis and the exciting things we have planned for
the future.
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5. Introduction.
Is Bitcoin the new Gold ? Or is it simply a
fad ?
The massive growth of cryptocurrencies in recent times has resulted in
an unprecedented surge in the trading of digital assets among Indian
households. Popular exchanges such as Wazirx & Coinswitch are
seeing some of the highest traffic in recent years. Indians are pouring
billions into digitals assets and this shift is a welcome change in a
society where crypto has seen painfully slow adoption.
This shift in rhetoric has primarily been driven by people belonging to
the age group (18-35) most of whom are investing in digital assets for
the first time. While the crypto market brings with it a certain thrill
that conventional securities simply can’t offer, it involves a
considerable amount of risk owing to the volatility of the market as a
whole.
Bitcoin has undoubtedly out-performed gold in the last decade, and
has maintained steady growth, but only time will tell whether this
growth is here to stay or is a ticking timebomb waiting to come
crashing down.
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6. Some Perspective
This wave of excitement surrounding digital assets has resulted in
countless stories of glory and conquest. While Day traders
accumulating massive amounts of wealth paints a very positive
picture regarding the future of cryptocurrencies, there are people
who have suffered massive losses.
This can be attributed to a variety of factors –
1. A lack of understanding about how the crypto market works
2. Use of traditional trading strategies which don’t work when it
comes to digital assets.
3. Premature buying/selling
4. Miscalculated entry/exit positions
While there is excitement about crypto adoption in the Indian
market, potential traders need to understand that risk management
in the digital assets market is an entirely different ball game
compared to traditional securities.
This is where Anubis comes in.
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7. It doesn’t have to be Hard !
Managing liquidity and investing in crypto can be
difficult and confusing but it doesn’t have to be.
You don’t need a computer science degree to
understand digital assets and how they work. They
are like conventional securities in a lot of ways, the
fundamental difference being in how they
accumulate value.
Anubis is a tool that aims to make trading in
crypto, a fun, safe and engaging experience.
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8. Products and Services
An explanation of what Anubis, how it works and why it is
relevant.
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9. Anubis – an overview
◇ In-depth short & Long term Market Analysis
◇ Accurate signals based on price, volume and trading history
◇ Real-time Flag system to alert users about potential Ponzi
schemes & rug pulls.
◇ Trading emulator for an interactive learning experience for
inexperienced users
◇ Interactive and user friendly interface
◇ Liquidity token
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Anubis is a tool that generates buy/sell signals for cryptocurrencies
based on calculations done through AI and Machine learning as
well as human-feedback generated by our users. Here’s the full list
of all the features -

10. Our process is easy
A comprehensive and
historical analysis of the
market, price fluctuations
and other factors that
influence market cap
Accurate
monitoring of
vertical and
horizintal
support levels as
well as price-
volume relations
Based on
these
calculations
and user
feedback,
flashing a buy
or sell signal
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11. What else can Anubis do ?
Scam Alerts
Real-time monitoring
of digital assets and
giving out a trust
rating based on key
factors such as age,
reviews from
Industry peers,
independent audits
Liquidity Token
Users on Anubis can
purchase Anubis Coins
(ABX) within the tool
and use it for all in-app
transactions.
Trading emulator
Users can make trades
based on Anubis’
predictions on the
trading emulator with
a demo account
before making actual
trades with Fiat money
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12. Analytical Trading Tools have existed for well over a decade.
But they lack a key aspect that makes it difficult to trust them -
human intuition.
At Anubis, we aim to create an information pool that leverages the
advancements in artificial intelligence and machine learning as well
as signals generated by actual users of the platform who are actively
trading on the market. All of this is bundled into a user-friendly app
interface. This ease of use sets us apart from bots that are available
on platforms like Telegram and Discord.
Risk management can be
simple
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13. Industry needs &
Competitive Analysis
How Anubis aims to disrupt the Indian crypto market.
The users that make up our foundation
Competition Analysis report
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14. Anubis aims to enter a key aspect of the Indian crypto trading space
that is still in it’s nascent stages – Education. There exists very few
resources that are easily available to the public which educates them
about crypto in a comprehensive manner. Reading about crypto can be
boring and seem unnecessarily complex, this is where Anubis shines.
Our trading emulator can educate users about crypto while providing
them an actual hands-on experience of trading in spot markets. Anubis
issues a liquidity token to it’s users which they can use to buy/sell
cryptocurrencies in an emulated spot market. This helps the user build
confidence and unique strategies through trial and error before they go
ahead and start investing with Fiat money.
How Anubis aims to disrupt the
Indian crypto trading space
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15. Apart from the trading emulator, which serves as an entry point for new.
Inexperienced users. Anubis also functions as a signal generator for more
experienced users, flashing buy/sell signals which users can automate
according to their needs.
The signals are generated using analytical tools as well as actual user
feedback. Users will be issued reward tokens for every successful
prediction they make, which they can use to improve their overall trust
score. The higher the trust score of an user, the more likely they are to
get support recommendations.
Users who provide feedback on the app will be able to redeem their
reward tokens at the end of every month for Fiat money. Additionally,
Anubis provides a 1% commission on every trade recommendation that
results in a profit.
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You are the eye

16. This bundled all-in-one experience makes Anubis a tool that is reliable
as well as a fun and interactive trading emulation experience.
Anubis also has a scam-alert mechanism which uses the very same
technologies as it’s signal generator. We bundle together our analytical
tools and user feedback to flag potential Ponzi schemes and rug pulls.
All of this makes Anubis unique – It is a tool that is supported and built
by it’s users and incentivizes their participation in it’s development. No
similar product or service exists in the market.
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And the eye sees all !

17. Competition Analysis report
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Anubis has a unique position of entry into the market, the crypto
education sector in India currently has no major players.
Signal generators like Anubis exist but mostly as bots on Telegram or
Reddit, while they employ many of the same mechanisms as us, they
are not easy to use for inexperienced users.
None of them provide a streamlined interface and they don’t have the
same flexibility as Anubis. We rely on our users for accurate signal
generation as well as AI and Machine learning, bringing the best of
both worlds to our platform.
As such, there is no major competition for Anubis in the current market
in terms of education and signal generation and this is the key sector
we aim to capitalize on and establish early dominance.

18. Marketing Plan
Who is Anubis for ?
What needs can it fulfill ?
Deployment channels
Marketing plan
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19. Experienced
crypto traders
who are looking
for a signal
generator that
can book them
stable profits
Who is Anubis for ?
First time
traders who are
making an entry
into trading
digital assets
Investors of
traditional
securities who
are keen on
entering the
crypto space
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20. The need for a
reliable signal
generator that
is built on solid
foundations
What needs can
Anubis fullfill ?
The need for an
educational tool
that makes
learning about
crypto trading
fun &
interactive
The need for a
tool that can
provide all of
these services in
a bundled, all-
in-one
experience
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21. Deployment Channels
Android & iOS app
Apps on the Google
Play and iTunes
stores which provide
an easy point of
entry for the user
Chromium Web App
Web app on Chromium
browsers for users who
need desktop
compatibility
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22. Marketing Plan
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PRODUCT
Signal generator & Trading emulator
with inbuilt Scam alert mechanism.
Easy to use app interface.
User generated signals & flags.
Bundled all-in-one experience.
PRICE
Free to use Trading emulator
3-day trial of Signal generator
Subscription model is ₹ 120/
month
0.5 ABX tokens issued per sign-up
Commission on signals generated
PLACE
Available on the Google Play store
Apple iTunes store & as a Chrome
Web App.
Free Downloads on every platform.
PROMOTION
Sponsored Ads on Facebook,
YouTube & Instagram.
ABX token giveaways every week
promoted through content creators.
Discounts on fees for ABX holders.

23. Revenue model
Cash flow analysis
Tokenization
Ad revenue & Monthly Subscriptions
Airdrops
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24. Cash Flow analysis
◇ Direct revenue generation
through the ABX liquidity
token
◇ Indirect revenue
generation through Ads
◇ Direct revenue generation
through subscription fees
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Cash inflow
◇ Direct expenses relating to
server costs & infrastructure
maintenance
◇ Expenses made on
promotional content and
affiliate partnerships
Cash outflow

25. Revenue Model
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Tokenization – Anubis will issue it’s own token, Anubis Coin (ABX)
which users can purchase through the app. This way, Anubis can
generate capital directly through it’s users as well as fund it’s
future research & development.
Ad Revenue & monthly subscriptions – Anubis will have a free and a
paid version. The free version will be supported by ads and will
provide a 3-day trial of the signal generator while the paid version
remove this time limit. Both versions will have all other tools in
the app available in their full capacity.
Airdrops – Anubis will hold weekly & monthly airdrops for it’s users who are holding
Anubis Coin (ABX) in their app wallets as a method of redistributing the profits
among it’s users Who are helping Anubis raise capital. This incentivizes holding
ABX and will encourage more users to do the same, raising more capital.

26. Strategy
◇ Heavily promoting the App & the ABX token through offers,
discounts & affiliate deals
◇ Making the trading emulator feel like a real spot market
◇ Issuing ABX tokens to a first time user to give them a feeling
of getting something tangible
◇ Making the signal generator as accurate as possible
◇ Luring the user further into the Anubis ecosystem through
Airdrops in exchange for holding ABX tokens
◇ Generating revenue through ads, subscription models and
the ABX token once a user has been onboarded.
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Anubis’ business model allows it to keep low operating costs while
maintaining high profitability. The ABX liquidity token works just
like any other digital asset and will keep accumulating value as
more & more users invest in it. Keeping this in mind here are some
key points -

27. Conclusion & Future plans
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Anubis is an exciting new tool that will change the Indian crypto trading
space forever. It brings something new and unique to the market and it’s
liquidity token has the potential to sustain long-term growth, fueled by
Anubis’ steady adoption among it’s target userbase.
With it’s emulation features and signal generation capabilities Anubis can
bring positive change to the Indian crypto trading space and play a
supportive role in wealth generation for it’s users, help them avoid losses
and make the most out of digital assets.
Conclusion

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Anubis will launch a P2P marketplace and wallet where it’s users will be
able to buy/sell digital assets within themselves for very low fees.
The launch of Anubis exchange, a crypto exchange with Anubis’ signal
generator built-in, this eliminates the need for the user to exit the Anubis
ecosystem for making trades.
We also plan on offering savings options for our users who want to take
a low-risk approach to the crypto market. Users will be able to choose
from a wide variety of options such as fixed and flexible staking, savings
deposits and fixed deposits.
Future Plans

30. Expected Timeline
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2023
2022
2021
Intial launch as a
signal generator &
Trading emulator
Launch of Anubis P2P
Marketplace where
users can buy and sell
crypto within
themselves
Launch of Anubis
Exchange. A fully
featured crypto
exchange with Anubis’
trading tools built in
as well as savings
options on digital
assets

31. Thanks!
Any questions?
You can find me at:
◇ nilanjanm5@hotmail.com
◇ https://t.me/eyeofanubis
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