To understand customer needs and wants, there are four key steps: 1) Ask the right questions to understand customer issues and what they want. 2) Create buyer personas through customer interviews to understand motivations for purchase. 3) Don't avoid customers who choose competitors; learn where your offering is lacking. 4) Understand why customers buy by determining what problems your product solves and if it meets expectations. Taking these steps will help businesses customize their approach to enhance the customer experience.
2. Knowing customer needs
to develop in-depth
knowledge about them
can help businesses
customize their selling
methods.
It is important for you to
understand what your
customer wants.
3. Let's look at some
interesting facts
about customer
needs
50
40
30
20
10
50% of customers
switch brands
when their needs
are not met.
75
50
25
64% of customers want to
shop with companies
which can meet their
needs in real-time.
4. So, let's take a look at the
four steps that will help
you in knowing what your
customer wants.
The numbers and statistics
prove how knowing your
customer can benefit your
business.
5. Understanding
Customer Needs
Understanding the prospect's needs and wants
can help you during sales. Agents should assist
customers in overcoming their fears.
Asking the right questions is key to
understanding customer issues and what the
customer wants.
STEP 1
6. Building Buyer
Persona
Buyer personas are an effective method to find
out the customer journey cycle and the
motivation or pain point for buying the
product/service.
One effective way of forming useful buyer
personas is to interview customers who bought
the product and find the motivation behind
buying the product.
STEP 2
7. Don't Avoid Any
Buyers
Yes, you read that right. Don't avoid any buyers,
even the ones who choose your competitor
instead of you.
These buyers who choose someone else can
provide you information on where your product is
lacking or what more should be added to your
solution or customer service methodology.
STEP 3
8. Understand Why
They Buy
Every customer purchases a product according
to his/her expectations of what the product can
do for them.
So, before making any actual sales strategy, ask
yourself what your product can do? Will it meet
customer expectations?
STEP 4
9. All these steps will help you
understand what your
customer needs and how
different products can be
custom made accordingly.
Understand your
customer and
enhance customer
experience!
10. CallCenterHosting (CCH) is a leading and
globally recognized provider of
call center solutions.
We offer a complete software-based call
center set up for start-ups, SMBs, and
enterprise, which includes call center
solutions, VoIP solutions and Call Center
Dialers such as- predictive dialer, robo dialer,
power dialer, progressive dialer and auto
dialer.
For more information, call us at +1-800-346-4974
ABOUT US
