Empfohlen
Weitere ähnliche Inhalte
Kürzlich hochgeladen
Kürzlich hochgeladen (20)
Empfohlen
Empfohlen (20)
Emerce connect december 2011 gianfranco cuzziol 131211 final
- 1. Customer Experience Marketing The New CRM gianfranco cuzziol head of everywhereCRM cuzziol.blogspot.com gianfranco@cuzziol.com @iamgfc emerce connect amsterdam december 2011
- 2. an apology emerce connect amsterdam december 2011
- 3. how many of you are marketers? emerce connect amsterdam december 2011
- 4. emerce connect amsterdam december 2011
- 5. Search for VW Darth Vader Commerial emerce connect amsterdam december 2011
- 6. emerce connect amsterdam december 2011
- 7. emerce connect amsterdam december 2011
- 8. emerce connect amsterdam december 2011
- 9. What’s our Facebook Page Going to Look Like? What’s our Facebook Strategy? What’s our Social Strategy? What’s our CRM Strategy What’s our Strategy? emerce connect amsterdam december 2011
- 10. emerce connect amsterdam december 2011
- 11. what CRM actually means? emerce connect amsterdam december 2011
- 12. What CRM actually means? CRM is a philosophy with the audience at its heart. It is two-way interaction It is designed to strengthen the connection It HAS to be beneficial to the audience as well as the Brand. The consumers shape how they want to engage emerce connect amsterdam december 2011
- 13. the world of CRM is changing Lets for the sake of argument call the future CRM v3.15 • If you wait for the future it will pass you by • Its about making life easier/better • No longer based on ‘batch’ processing • it’s not controlled by the Brand emerce connect amsterdam december 2011
- 14. emerce connect amsterdam december 2011
- 15. emerce connect amsterdam december 2011
- 16. engage customers when they’re most eager to Customer emotions in ownership cycle hear from you Key customer ’ moments of truth ‘ emerce connect amsterdam december 2011
- 17. and sometimes when they don’t expect it emerce connect amsterdam december 2011
- 18. emerce connect amsterdam december 2011
- 19. in store Search for Best Buy Digital Blue Shirts emerce connect amsterdam december 2011
- 20. emerce connect amsterdam december 2011
- 21. what do we see when we talk CRM? Good CRM Bad CRM Valued, relevant, engaging, Intrusive, pushy, useful irrelevant, exploitative, salesy Good for the customer & the organisation One way emerce connect amsterdam december 2011
- 22. CRM Touch-Points emerce connect amsterdam december 2011
- 23. the sweet smell of a good experience emerce connect amsterdam december 2011
- 24. what good CRM looks like? emerce connect amsterdam december 2011
- 25. the new CRM Is Everywhere AND Enywhere emerce connect amsterdam december 2011
- 26. how many of you remember these? how many of you actually influence these? emerce connect amsterdam december 2011
- 27. these are what crm is all about it’s about marketing… …..and the experiences we create emerce connect amsterdam december 2011
- 28. taxi!! emerce connect amsterdam december 2011
- 29. emerce connect amsterdam december 2011
- 30. emerce connect amsterdam december 2011
- 31. spicy pepperoni please emerce connect amsterdam december 2011
- 32. going dutch emerce connect amsterdam december 2011
- 33. wakey wakey !! emerce connect amsterdam december 2011
- 34. emerce connect amsterdam december 2011
- 35. emerce connect amsterdam december 2011
- 36. online Search for Google Checkout emerce connect amsterdam december 2011
- 37. the 3 questions to ask about your CRM emerce connect amsterdam december 2011
- 38. 3 things to remember emerce connect amsterdam december 2011
- 39. the new crm IT’S ALL ABOUT THE EXPERIENCE
- 40. thank you gianfranco@cuzziol.com @iamgfc +44 (0)750 6699795 cuzziol.blogspot.com www.linkedin.com/in/gcuzziol twitter.com/iamgfc emerce connect amsterdam december 2011