1. Featuring:
General Insurance Summit
17th & 18th November 2015
Data & Analytics Forum
16th November 2015
Commercial Insurance Forum
18th November 2015
16th - 18th November 2015 | etc. venues St Paul’s, London
“The Future of General Insurance conference provided an
excellent platform to hear and debate quite how differently
companies are looking to address the challenges”
Managing Director, GI, Legal and General Insurance

2. Want to hear about pet telematics whilst learning how to tackle
the talent conundrum head-on? Interested in predicting future
hazards but want to hear what insurers can learn from Rugby
World Cup winning Will Greenwood? Then look no further than
the 15th annual Future of General Insurance.
This jam-packed programme covers an array of topics and work streams, giving you
the skills and know-how to thrive in this fast-paced and highly competitive industry.
The Future of General Insurance is now bigger and better than ever, demonstrating
the latest in thought-leadership, strategy and innovation. With four days of content
spread over three, you can tailor your package to suit your business needs.
Key reasons to attend:
»» Hear from the experts with speakers from
Aviva, Zurich Insurance Group, Confused.com,
LV=, Willis, Allianz Insurance and more
»» Discuss the latest issues: from strategy to
pet telematics and from the war on fraud to
climate change
»» Get the latest updates from the FCA
»» Learn from your peers with 350+ attendees
and P2P sessions
»» Meet the innovators bringing tomorrow’s
world into today
»» Tailor the event and gain insights that fit
your business

3. 16th - 18th November 2015
etc. venues St Paul’s, London
marketforce.eu.com/insurance
Data & Analytics Forum
16th November 2015
Now in its third year, the Data and Analytics
Forum is an opportunity to hear from
experts in the insurance sector on the latest
developments in the fast-moving field of
analytics and data.
Having a good data strategy is vital to the
business success of every insurer, and this
first day of the Future of General Insurance
is an opportunity to focus in on the power
of data and analytics for all aspects of the
industry – including marketing, sales, claims,
underwriting, fraud, and more. Providing
practical advice alongside an examination of
the latest trends, this is an ideal introduction
to the rest of the event.
Key reasons to attend:
»» Gain key business takeaways for your
organisation’s data and analytics strategy
»» Learn how to create more personalised
customer interaction
»» Hear practical case studies on how to use
analytics across your organisation
»» Discover the latest trends in analytics
techniques and new data sources
Key speakers include:
Simon Mortimer
Chief Digital Officer
Saga
Jonathan Mansley
Head of Data, Analytics
and Insight
Aviva
Martyn Green
Pricing and Insight Director
BGL Group
Paul Wishman
Group eCommerce Director
LV=
Dan Fiehn
Group Head of IT
Markerstudy Group
Steve Jackson
Head of Financial Crime
Covéa Insurance
Alastair Barter
Senior Policy Officer for
Business and Industry
Information Commissioners Office
Annarita Roscino
Head of Analytical Development
Zurich
“Very worthwhile & enlightening”
European Chief Underwriting Officer, Hiscox
“Good variety of topics, stimulating discussion”
Regional Claims Manager, Zurich
“Diverse with good engagement”
Senior Predictive Analytics Consultant, Aviva
“Had a good view of what other insurers and
industry leaders are doing”
Development Manager, Tata

4. General Insurance Summit
17th & 18th November 2015
The General Insurance Summit is the leading event in the insurance industry, offering two days of
fresh and exciting content to address the market-critical issues affecting your business today and
in the future.
Incorporating two days of cutteing-edge content, the Summit is the pinnacle of innovation and
strategic thinking in the business.
Discover:
How to deliver excellence with lessons from the top1
The new era of customer engagement2
How disruptive business models are altering the landscape4
The talent management strategies to keep insurers ahead of the curve3
The technology that’s changing the face of the industry5
How the FCA will give consumers a fair deal in 2015 and beyond6
A whole host of industry specific streams: from product innovation to the fight against fraud
and from online engagement to preparing for future hazards… The choice really is yours7
16th - 18th November 2015
etc. venues St Paul’s, London
marketforce.eu.com/insurance

5. Maurice Tulloch
Chairman Global General
Insurance and Chief
Executive Officer, UK &
Ireland General Insurance
Aviva
Amanda Blanc
Chief Executive Officer
AXA Commercial Lines &
Personal Intermediary
Vibhu Sharma
Chief Executive Officer,
UK General Insurance
Zurich Insurance Group
John O’Roarke
Managing Director,
General Insurance
LV=
Neil Brettell
General Manager, UK Retail
Allianz Insurance
Martin Coriat
Chief Executive Officer
Confused.com
Matt Poll
Commercial Director
MORE TH>N
Martin Oliver
Managing Director,
Personal Lines
Arthur J Gallagher
Simon Green
Director of General
Insurance & Protection
Financial Conduct
Authority FCA
Darren McCauley
Chief Underwriting Officer
Tesco Underwriting
Brendan McCafferty
Chief Executive Officer
Flood Re
David Williams
Managing Director,
Underwriting
AXA Commercial Lines &
Personal Intermediary
Key speakers include:
“An excellent conference which covers all the main issues
with quality specialists and expert speakers”
Head of Partnerships Marketing, Development & Services,
AXA Insurance
“Positive, informative and a good networking opportunity”
Strategy Coordinator, Tesco Underwriting Ltd
“Some fantastic & thought provoking speakers sparking
discussion of real change for customer & industry benefit”
Insurer Development Support Manager, Hastings Direct
“Gained valuable industry insight and best practice”
Senior Risk Manager, British Gas Insurance

6. The topography may have changed and there
may be a few elephants in the room, but it still
rings true that the ability to forge and maintain
relationships is the magical ingredient in
commercial lines. Whether it’s from insurer
to broker, insurer to client or from broker to
client: the relationship remains paramount.
Our inaugral Commercial Insurance Forum
brings together the brokers and insurers at
the top of the industry to swap best-practice
and discuss how these relationships can be
optimised.
Topics include:
How to surpass clients’ expectations
The outlook for the SME market
Commercial lines in review
Unlocking the value of data: learning
from personal lines
Trends in distribution
The opportunities of the digital world
Commercial Insurance Forum
18th November 2015
Key speakers include:
Nicolas Aubert
Chief Executive Officer,
UK Insurance
Willis
Julie Page
Chief Executive Officer, UK
Commercial & Consumer
Practice and Managing
Director, Marsh
Simon Green
Director of General
Insurance & Protection
Financial Conduct Authority
Cathy Taylor
Head of Commercial
Underwriting and Operations
Ageas
Chris Woollam
Commercial Strategy &
Distributions Director
UK General
Fraser Edmond
Broker Distribution Director
Aviva
Paul Jewell
Chief Underwriting Officer
Towergate Underwriting
Susan Penwarden
Chief Underwriting Officer
Commercial & Corporate
Aviva
1
2
3
4
5
6
16th - 18th November 2015
etc. venues St Paul’s, London
marketforce.eu.com/insurance

7. For more details, including the full programme,
speaker line-up and how to register, visit the website:
marketforce.eu.com/insurance

8. marketforce.eu.com/insurance
Dell insurance services provide insurance capabilities and solutions to
insurance organisations globally. Our comprehensive & innovative set of
offerings enable better customer engagement, increase operational efficiency
and extend business models.
Dell insurance services is also the second largest BPO provider in the US in the
Life and Pension space. We have more than 1,200 team members across four
global operations supporting 3 million policies for over 30 large insurers.
www.dell.co.uk
GOLD SPONSORS
KPMG LLP, a UK limited liability partnership, advises the general insurance
sector on how to address the issues it faces whilst identifying opportunities for
sustainable growth and profitability. KPMG’s experts work to provide forward-
thinking insights to help insurers navigate the path to long-term success.
KPMG LLP operates from 22 offices across the UK with over 11,000 partners and
staff. The independent member firms of the KPMG network are affiliated with
KPMG International Cooperative (“KPMG International”), a Swiss entity. Each
KPMG firm is a legally distinct and separate entity and describes itself as such.
www.kpmg.com
DIAMOND SPONSOR
SILVER SPONSORS
Atos is focused on business technology that powers progress and helps
organisations to create their firm of the future. It is the Worldwide Information
Technology Partner for the Olympic & Paralympic Games and is listed on the
Euronext Paris market. Atos operates under the brands Atos, Atos Consulting,
Worldline and Atos Worldgrid.
We work with the leading insurers to address strategies, people, products,
processing and operating infrastructure challenges. Our clients say that our
strongest differentiator is our approach, that we bring a fresh and independent
perspective, founded on award winning delivery. We have worked with a wide
range of clients in the Insurance market on a Global and UK level, recent
engagements include: Achema, AXA, Capita, Fortis, ING, LV, Munich Re, NFUM,
Resolution, Royal Liver, Swiss Re, Willis and Zurich.
www.atos.net
Founded in 1976, CGI is the fifth largest independent information technology and
business process services firm in the world. Approximately 68,000 professionals
serve thousands of clients from offices and delivery centers across the
Americas, Europe and Asia Pacific, leveraging a comprehensive portfolio of
services including high-end business and IT consulting, systems integration,
application development and maintenance and infrastructure management.
We’ve been helping insurers, brokers and re-insurers, aggregators and affinity
partners for over 35 years, across all market areas. Our unique capabilities
allow us to help our clients prepare for tomorrow, today.
www.cgi-group.co.uk/insurance
Rant & Rave provide customer engagement solutions with a difference. Relied
upon by half of the FTSE, the Rant & Rave Platform enables brands to proactively
communicate with and gather fast feedback from their customers. Helping
them to reduce effort, take real-time action and transform their customers into
engaged Ravers.
www.rantandrave.com
Sapiens International Corporation (NASDAQ and TASE: SPNS) is a leading
global provider of software solutions for the insurance industry, with an
emerging focus on the broader financial services sector. Sapiens offers core,
end-to-end solutions to the global general insurance, property and casualty,
life, pension and annuities, reinsurance and retirement markets, as well as
business decision management software. The company has a track record
of over 30 years in delivering superior software solutions to more than 150
financial services organizations. The Sapiens team of over 1,200 professionals
operates through our fully-owned subsidiaries in North America, the United
Kingdom, EMEA and Asia Pacific.
www.sapiens.com
SSP is the leading provider of general insurance technology solutions, operating
in more than 50 countries globally.
With visibility across the whole market, SSP is uniquely positioned to understand
your industry challenges, delivering systems and solutions that enable you to
manage change and improve profitability.
www.ssp-worldwide.com
16th - 18th November 2015
etc. venues St Paul’s, London