MASTERCLASS MULTICAST MEDIA : Audio Transcription for Radio : getting discovered in a world of digital giants By Robert Förster, founder and CEO of Multicast Media Multicast Media is the media processing company and believes in the great future of audio. With them radio stations are prepared for the mixture of Live- and OnDemand-Content. With the innovative Speech-to-Text-technology as a basis Multicast Media wants the radio stations to visualize and enrich their unique content and place it automatically to all channels and platform their listeners are. With Multicast Media innovations media companies are best prepared to convert audio into multimedia experience, to communicate multichannel and multiplatform, to create new revenue models and to raise their market situation. The program of The European Radio and Digital Audio Show 2018 is coorganized by Nicolas Moulard (Actuonda) and Xavier Filliol (Les Editions de l'Octet) in collaboration with Phiippe Chapot (Editions HF). www.salondelaradio.com www.european-show.radio

1. Multicast Media GmbH

2. Multicast Media GmbH
MULTICAST MEDIA
The AudioTransforming Company
• visualizer of audio
• connector to multiple
channels & platforms
• Pro of Speech2Text &
Text2Speech
• innovator for higher
range and new revenue
models

3. Multicast Media GmbH
THE PLANS OF THE BIG PLAYERS
AMAZON SPOTIFY APPLE GOOGLE
brands will be more and
more part of the whole
social environment of the
users

4. Multicast Media GmbH
MULTICAST MEDIA
MULTICHANNEL FOR RADIO STATIONS
• be there where your target
audience is
• know more about your audience

5. Multicast Media GmbH
FUTURE-ORIENTED SOLUTIONS
DIGITAL / MULTICHANNEL / ONDEMAND
• AudioTranscription
• Podsnacks / Snippets
• Audio-Library
• Augmented Radio
• New Revenue Models

6. Multicast Media GmbH
convert
speech-to-
text of
audios and
videos
every single
word is
tagged
transcription-rate:
85 - 97 %
spotlight search
by keywords,
phrases and
whole
sentences
automated
translation in
more than 30
languages
INNOVATIVE AUDIO
TRANSCRIPTION
drag’n drop
videos, pictures
or websites
speaker
recognition with
sample-rate-
analyzation
automated
categorizing
for machine
learning
audio
libraries

7. Multicast Media GmbH
NATURAL LANGUAGE
UNDERSTANDING & PROCESSING
• automatic Keyword-
processing
• categorize content
• automatic contextual
linking
Your unique content for
your unique target groups

8. Multicast Media GmbH
MULTIMEDIA RADIO
TEXT - AUDIO - VIDEO
1. create content
2. automatic transforming with Text2Speech
3. drag’n drop pictures & videos
4. publish to multiple platforms

9. Multicast Media GmbH
THE AUDIOGRAM
• automatic
generated
social media
post
• automatic
picture search
by keywords
• automatic
subtitling

10. Multicast Media GmbH
SNIPPETS / TEASER / PODSNACKS
STT &
TTS
Word-
Tagging
CMS

11. Multicast Media GmbH
THE DIGITAL AUDIO LIBRARY
content is marked
automatically in
playout system
Ad-/
Regio-
Server
convert
STT &
TTS
Word-
Tagging
• transcription audio files
• audio data management
• analytics keywords & sample-rate

12. Multicast Media GmbH
NEW REVENUE MODELS
NEXT LEVEL TARGETING / DATA-MANAGEMENT
• programmatic advertising
• context linking
• subscription for advanced
services
• distributed to different target groups
• geolocation, demographic, sinus-milieus
• pushed to all platforms and channels
automatically

13. Multicast Media GmbH
Robert Förster
foerster@multicast-media.com
+49 331 867 507 - 11
@multicastmedia @multicast_media @multicastmedia
www.multicast-media.com

14. Baromètre de l’Audio Digital 2017
@Kantar_Media KantarMediaGlobal
company/kantar-media
@KantarMedia
+KantarMedia
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